Rodriguez Group newsletter April 2012

1. Photo credit: Glob’Eau Productions
April 2012
Dear friends,
Photo credit: Glob’Eau Productions
Last February 16th, we had the pleasure of announcing a
partnership with the Cerri shipyard, a member of the Baglietto
group, a world exclusive agreement with a renowned boatbuilder
that enables the Rodriguez Group to expand its range of sportfly
models. The 86’ and 102’, scale models of which were on display
at the last Miami Boat Show, will also be presented at our
stand during the prestigious Hainan Rendez-Vous, taking place
in China in early April.
On the European side, the 2012 season is opening with the creation of new services
to help us continue to meet our customers’ expectations even better.
In early February, our chandlery ‘Le Yacht’ opened a second store especially for
professionals, called ‘Le Yacht L’Annexe’. Today, they are proud to announce the
launch of their first product, “Clean Yacht”, a hull and deck cleaner developed in
partnership with recognized chemists.
In this sixth issue of our monthly newsletter, you will also discover a profile on
Christine Lavie, who heads the SNP Boat Service ‘Charter’ department, offering
a service that enables you to enjoy an exceptional holiday aboard some of our
vessels.
We hope you enjoy reading all the news in more detail below.
Best wishes,
Eric de Saintdo
Chairman of the Executive Board

2. Photo Credit: Cantierri Cerri
A WORLD EXCLUSIVE: AN EXCEPTIONAL PARTNERSHIP
WITH CERRI, MEMBER OF THE BAGLIETTO GROUP.
Last February 16th, the Rodriguez Group made its partnership official, a world exclusive,
with the Cerri shipyard, a member of the Baglietto group.
Rodriguez and Cerri are two major players in the yachting world whose success,
particularly in sportfly range has made a deep impact.
Both share the same values, the same passion, and in 2012 their union will bear fruit in
the form of two models ready for purchase: the 86’ and the 102’, distributed exclusively
by Rodriguez Group.
In this close collaboration, the Rodriguez Group and Cerri have chosen to ally their
expertise and know-how at every stage in the design and building of the yachts; in
2013 they will be developing together a 90’ and a 110’, with an eye to producing a
130’ in 2014.
To find out all the details about the partnership, see our press release.

3. Photo credit: Cantierri Cerri Photo credit: Cantierri Cerri
ThE CERRI 86’

4. ThE CERRI 86’
Photo credit: Cantierri Cerri Photo credit: Cantierri Cerri

5. Photo credit: Cantierri Cerri Photo credit: Cantierri Cerri
ThE CERRI 102’

6. Photo credit: Glob’Eau Productions
THE MIAMI BOAT SHOW IN PICTURES.
This 24th show was an opportunity for all of us in the Rodriguez Group to talk
about our group’s values and synergies, as well as its philosophy, which places
customer satisfaction at the heart of everything we do.
During the five-day event, the Rodriguez Group displayed the yachts it currently
has available, most notably the Italyachts 43M Makira and the 40 Alloy, as well as
the brand new Wider 150’, exhibited in partnership with Camper & Nicholsons.
Relive all the show news, thanks to the photo gallery and video available for viewing
by clicking here.

7. The 43M MAKIRA
Photo credit: 3C Lab Photo credit: CSO Yachts

8. THE 40 ALLOY
Photo credit: Sanlorenzo Yachts Photo credit: Sanlorenzo Yachts

9. THe new wider 150’
Photo credit: Wider Shipyard Photo credit: Wider Shipyard

10. Photo credit: Voltige 3D
WHEN CHINA CELEBRATES LUXURY:
‘THE HAINAN RENDEZ-VOUS’.
The 3rd Hainan Rendez-Vous will be held in the city of Sanya, in southern China from
5th to 8th April 2012.
For four days, this tiny paradise of white sand will become “the place to be”.
Bringing all the luxury sectors together in one place, this show gathers the finest
brands from around the world. Very select, the event has become an absolute
must offering the Rodriguez Group an excellent opportunity to go and meet Asian
clientele and particularly Chinese customers, who constitute a real up-and-coming
market for the boating industry.
Exhibiting at the show for the second consecutive year, the Rodriguez Group invites
you to visit its stand and discover the Italyachts 43M, as well as the Cerri 86’ and
102’, and a number of other yachts.
For its part, Camper & Nicholsons will be on hand presenting its services, from yacht
sales to yacht charters, which you can discover at www.camperandnicholsons.com.

11. Photo credit: DR
INTRODUCING ‘CLEAN YACHT’:
THE FIRST PRODUCT LAUNCHED BY ‘LE YACHT’.
When you want to provide your customers with excellent service, you have to offer
them the very best products.
With this in mind, the Rodriguez Group ship chandlery, ‘Le Yacht’ decided to launch its
first product: ‘Clean Yacht’, a multi-purpose hull and deck cleaner.
Ten months of research and testing were necessary to develop this high-performance
cleaning product. Dozens of samples were put to the test before confirming the most
effective yet most environmentally-friendly composition.
Biodegradable, ‘Clean Yacht’ combines all the expertise of the ‘Le Yacht’ sales consultants,
as well as the technical expertise and know-how of chemists recognized throughout
the yachting world. Because: “Cleaning your boat has to be done in a way that is
environmentally friendly to both Man and the Sea; we wanted a product that meets
all these requirements”, explains Benoît Filippi, the ‘Le Yacht’ chandlery manager who
headed the project.
‘Clean Yacht’ can be purchased in our shops ‘Le Yacht’ and ‘Le Yacht l’Annexe’ at Port
Camille Rayon in Golfe Juan.

12. Photo credit: Ocean Sky
BON VOYAGE! FOUR OF THE GROUP’S BOATS
ARE LEAVING PORT.
We take pleasure in announcing the sale of four boats. A new yacht: the Leopard
34/15. And three second-hand vessels: the Leopard 27M “Seven Tatoo”, the Riva
Furama “Agapi” and the Sarnico “Vagabond”.

13. THe Leopard 34/15
Photo credit: 3C Lab Photo credit: 3C Lab

14. Photo credit: MR Photo credit: Ocean Sky
THe LEOPARD 27M “SEVEN TATOO”

15. THE riva FURAMA “AGAPI”
Photo credit: MR Photo credit: DR

16. Photo credit: MR Photo credit: Sarnico Yachts
THE SARNICO “VAGABOND”

17. “FULL SERVICE FOR EACH OF OUR CUSTOMERS”,
IS THE MOTTO OF CHRISTINE LAVIE,
HEAD OF THE SNP BOAT SERVICE ‘CHARTER’ DEPARTMENT.
Nearly twenty years ago, the Rodriguez Group
Photo credit: Sébastien Queré
created the ‘Charter’ department of its subsidiary
SNP Boat Service, in hopes of expanding its mission:
to provide the best service at each stage in the
life of a vessel and to meet the demands of yacht
owners looking to hire out their boats.
Christine Lavie has managed the department
since its inception. The quality of the service
she provides and her skills in dealing with people
have enabled the business to grow and make a
name for itself over the years: “The yacht
owners, our customers, were so satisfied that
they recommended the service to friends so
that they could discover, through chartering,
the joys of luxury yachting.”
For Christine, the key to her profession can be
summed up in one word: trust. It helps provide
customers with the excellent service they expect.
She explains it very well: “They are relying on
you for their holidays, it is crucial to know how to
meet all their requests, whether it concerns the
type of boat or related services”. Obviously, the
relationship with the customer is also built over
time: “The better you know your customers,
the better you are at anticipating their needs”.
Christine places great importance on relationships with others, at every level of the
profession. When you talk to her about the crews assigned to each yacht, she says: “People
who charter a yacht for one or more weeks are looking first and foremost to have an
experience. The human aspect is essential; it has to measure up to the demands”.
In order for the notion of customer service to have a real sense, Christine does everything
she can and activates the synergies of the Rodriguez Group by relaying at times on the
expertise of the subsidiary CNI: “We guarantee 100% support; no matter what the customer’s
request may be, we seek their full satisfaction”.
Find everything you need to know about chartering at www.rodriguezgroup.com