Conference for Teens and pre teens about the consius and safe use of social media - how everything thay do in the web may enhance or negatively affect their personal brand for the present and the future - American School - 2010 ¿Necesitas ayuda personalizada? http://ideaworksweb.com

2. Personal Branding in the Connected Era Rodolfo Salazar (rokensa)

3. 3 The Future

4. Perspective

5. “A PC in every desktop” “Built to order PCs at the best avalible price”

7. A perfect summer afternoon

8. Why don’t we analyze this?

9. We all tell stories, the world makes sense through stories

10. The halo effect

11. “It’s not about words it’s about actions” Credibility Trust

12. What is a brand?

13. Rodolfo Salazar - Idea Works

14. Rodolfo Salazar - Idea Works

15. Rodolfo Salazar - Idea Works

16. Rodolfo Salazar - Idea Works

17. Rodolfo Salazar - Idea Works

18. Rodolfo Salazar - Idea Works

19. Brand = Story Rodolfo Salazar - Idea Works

20. Building your personal brand If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be?

21. Communicating consistently

24. Why is the web so attractive? Share (Community) torrents video music Fotos Mash-up mix blog Wikis tag community Stumble rss Networks del.icio.us Maps Involvement (Reputation) Evangelize (Identity)

25. Reality Vs. Perception Conversation Others ME Conversation What we say we do What we do Conversation What others think we do

26. (Digital Properties)

27. YOUR HOME PAGE 27

28. rokensa@hotmail.com

29. rokensa@hotmail.com Puedo invitarte a un trago? Scan óptico 3D en progreso….. Consultando base de tags>>> Reconociendo rostro………………….. Sujeto encontrado>>>>>>>> Inestable emocionalmente Egoísta y Barato Mentiroso

30. aspartame bad bad coke black breakfast cancer cocaine coke crack diet drink fake female fizzy good half ass nasty piss poison soda suck tasty trendy womenyuck yum rokensa@hotmail.com

32. Por Rodolfo Salazar (ROKENSA) rokensa@hotmail.com

33. “Wedon’townthe media anymore” Richard Sambrook, director of the BBC’s World Services and Global News Division

36. “Wedon’townwhatweuploadanymore” Michael y Kristy

37. Cyber-bullies 42% of children between the ages of 11-17, admit to being cyber-bullied

39. Why not? I see cool people doing it!

41. Cyber Sex Predators 1 in 7 youth are receiving unwanted sexual solicitations through social networking sites

43. Scam Artists, “Phishing”, Sexting, Child Pornography, Cyberbulling= International Crime

44. TELL what is happening to a trusted adult RESPECT others – Block people who doesn’t THINK before you send or post anything on the web TAKE CARE of your passwords TRUST your parents and teachers Always

45. Your homework

46. “El conocimiento es el único recurso que entre mas se cómprate mas se multiplica” www.rokensa.com twitter.com/rokensa slideshare.net/Rodolfo_Salazar facebook.com/rodolfo.salazar sv.linkedin.com/in/rodolfosalazar stumbleupon.com/stumbler/rokensa/

47. THINK Facebook

48. What’s the story on your profile pictures? What’s the story on ALL your pictures?

49. By default, everyone may see ALL of your information

50. Who is looking at your stories?

52. Contact Information

53. Searchability

54. By default, friends are within circle of trust Friend Lists

55. Family Friends Students Old Boy/Girlfriends Teachers Locked Down Make more restrictive groups

56. Friend Lists and Information Clusters

57. Custom Settings

59. Small Settings

60. Small Settings Expanded

61. TELL what is happening to a trusted adult RESPECT others – Block people who doesn’t THINK before you send or post anything on the web TAKE CARE of your passwords TRUST your parents and teachers Always

62. “El conocimiento es el único recurso que entre mas se cómprate mas se multiplica” www.rokensa.com twitter.com/rokensa slideshare.net/Rodolfo_Salazar facebook.com/rodolfo.salazar sv.linkedin.com/in/rodolfosalazar stumbleupon.com/stumbler/rokensa/