1. Corporate Presentation
March 2015
“Enabling Access to Technology
Markets Across the Globe”

2. What we do
Serve Small to Medium size Enterprises (SMEs) in the high-
technology sector who seek professional assistance with
global product sales and distribution. Industry advisor to
academia on leading Research & Development projects.
Initially targeted to the semiconductor and board manufacturing test industry

3. Who we are
David Williamson
Riverside, California
USA
Roddy Beat Ruedi Egger
Scotland, Switzerland
United Kingdom
Bob Stevens
Tokyo, Japan

4. Who we are
Robert Stevens (Asia)
 35 years sales experience in semiconductor and Printed Circuit Board test industry
 Resident in Asia for over 28 years
 Managed direct sales teams, distributors and sales representatives in all Asia countries
Roddy Beat (Europe)
 30 years sales, project management and test engineering experience in semiconductor and EDA industry
 Managed sales and distribution channels in Europe
 Worked extensively with Semiconductor device manufacturers and Fabless design companies world-wide
Ruedi Egger (Central Europe)
 35 years of sales and marketing in the high tech industry, particularly in Design to Test for Semiconductor and PCB Test
 Managed European Subsidiaries of US companies in Switzerland, Germany, France and Austria
 Conducts business in English, German and French languages
David Williamson (USA)
 30 years technical sales, business development and strategic marketing in the semiconductor, RF Communications &
Test
 Established relationships in the US Aerospace & Defense, Communications, Industrial and Scientific market segments
 Extensive global multi-cultural experience; dual citizenship US & UK

5. Mission Statement
Segin’s mission is to help companies with their business
development, including the establishment and management of product
sales and support organization in Asia, Europe and North America. In
certain regions Segin will also act as your sales channel promoting
your products to global key accounts.

6. Services Offered
- Business development and business expansion in all regions
- Distributor/representative management
- Coordinating global R&D projects for industry
- Market entry / Market research
- Direct sales
- Branding
- Competitive analysis / competitive intelligence
- Key account identification / multi-national account coordination

7. Why partner with Segin ?
- Local manager residing in each major region (Asia / USA / Europe)
- Strong knowledge of local cultures in global locations
- Established corporate / professional relationships
- Extensive capital equipment sales & support experience
- Major account coordination experience
- Distributor network to call upon in each region
- Local resources for marketing, production, compliance requirements
- Links to academia and local government organizations

8. Industries Served
- Back-end test process in SMT
- Semiconductor ATE
- Test productivity software and related EDA tools
- Instrumentation
- Solar / renewable energy

9. Regional Knowledge
Asia
- Strong distributors in each country (take title to goods)
- Provide full sales & support
- Normally focused on industry segments / offer turn-key solutions
North America
- Mostly manufacturer’s representatives covering a specific region
- Rep does not provide support / Best to have your own support available
- Carry many lines so sometimes difficult to get their attention
Europe
- Many representatives / do not provide support
- Few distributors / provide support / cover larger territory
- Good relationship with local key accounts

10. Target Markets
Asia
- High volume manufacturing
- Automotive
- Consumer
North America
- Automotive
- Industrial / Communications
- Consumer
Europe
- Communications
- Industrial / Power
- Automotive
- Computer / IT

11. Major Global Clients
Semiconductor

12. Segin Business Model
Level 1  Business development assistance
 Territory Distributor / Sales Representation setup
 Market and competitive analysis
Level 2  Business development assistance
 Region Distributor / Sales Representation setup and management
 Market and competitive analysis
 Product Positioning and market entry
 Marketing communication consulting
Level 3  Business development assistance
 Region Distributor / Sales Representation setup and management
 Market and competitive analysis
 Product Positioning and market entry
 Marketing communication consulting
 Company branding
 Key account management / Multi-national account co-ordination
Levels of Engagement

13. Segin Business Model
- Flexibility to engage at different levels depending on client needs
- Short, medium and long term commitments
- Variable monthly retainer plus expenses based on levels
- Commission basis for longer term engagements
- Customized engagements for individual tasks

14. Segin Global Solutions
Your Global marketing partner helping you to
improve ROI and increase revenues!