The above topic refers to an in-depth review of Kevin Maney's new book, "TRADE-OFF: Why some things catch on and others don't."
Trade-off is a concept that every executive, manager, entrepreneur, strategist, designer, and employee should master. The success and failure of businesses depend on trade-offs that customers make. Kevin Maney's new book, "Trade-Off," is the first book that uses trade-off to convincingly explain why some products are hits and others are not.