To survive and prosper in today’s Volatile, Uncertain, Complex, and Ambiguous (VUCA) world, startups as well as established organizations must use a quartet of modern business tools. The quartet of tools consists of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. However, these tools are currently disparate and it’s difficult to move from one tool to another. Gaining knowledge and mastery of this quartet of tools is time consuming and expensive. Moreover, there is an explosion of tools especially regarding Business Model Innovation and the Lean Startup Methodology. Hardly anybody can now keep up with the pace at which tools are proffered in domains of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. Many entrepreneurs, startups, and established organizations end up being confused by the plethora of tools and apparently conflicting perspectives on Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. This presentation offers a novel approach for dealing with the emerging problem of “Tool Overload (TO).” After studying and using business tools for over 15 years, I discovered that like in the periodic table, business tools emerge from a few elements. In this presentation, the elements of business tools are offered under the four suits of the Red Ocean Disruption (ROD) Deck: Enterprise; Environment; Risk Analysis; Actions. Understanding each of the 13 elements in each suit would help you to rapidly understand and apply modern business tools especially in the areas of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. The ROD Deck also allows business tools to be seamlessly combined and applied in order to rapidly achieve project goals. The Red Ocean Disruption (ROD) Deck is designed to be used in conjunction with the Business Periodic Table ; see http://goo.gl/W2lW7U . http://goo.gl/0tVWqd

1. Red
Ocean
Disrup/on
(ROD)
Deck
Dr.
Rod
King
@rodkuhnking

2. A
Business
Model
Deck
For
Red
Ocean
Disrup1on
#BMDeck.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing

3. Rapidly
Master
A
Quartet
of
Business
Tools:
*
(Blue
Ocean)
Strategy
*
Design
Thinking
*
Business
Model
Innova1on
*
Lean
Startup
Methodology

4. Every
Card
or
“Element”
In
a
Red
Ocean
Disrup1on
(ROD)
Deck
Can
Be
Considered
As
The
Center
of
a
Cluster
Diagram

5. The
ROD
Deck
is
Designed
For
Holis/c
Problem
Solvers
q
Brainstormers
(Idea
Generators)
q
Planners
q
Strategists
q
Design
Thinkers
q
Business
Modelers
q
Innovators
q
Lean
Startups
q
Project
Managers

6. RED
OCEAN
DISRUPTION
(ROD)
DECK
A
Business
Periodic
Table
of
Over
50
Elements
for
…
Rapidly
Mastering
Design
Thinking,
(Blue
Ocean)
Strategy,
Business
Model
InnovaIon,
and
Lean
Startup
Methodology
Red
Ocean
Disrup/on
(ROD)
Deck
ITENN
Enterprise
(13
Atoms)
Environment
(13
Atoms)
Risk
Analysis
(13
Atoms)
Ac/ons
(13
Atoms)
#BMDeck.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing

7. Enterprise

8. Who
is
the
customer/
user?

9. What
is
the
product/
service?

10. How
is
the
product/
service
delivered
to
customers?

11. What
is
the
customer’s
main
goal
(Job
to
Get
Done)?

12. What
are
problems/
pains/
barriers/
obstacles?

13. What
is
the
big
urgent
problem/
pain
(solu/on/
benefit)?

14. What
are
key
inputs/
partners/
suppliers?

15. What
are
internal
resources
(people;
infra’;
technology)?

16. What
are
the
key
ac/vi/es
or
processes
(strategy)
of
organi-­‐
za/on?

17. What
are
solu/ons/
gains/
benefits
(value
proposi1on)?

18. What
is
the
Cost
(Structure)?

19. What
are
the
Revenue
(Streams)?

20. What
is
the
Profit
(Margin)?

21. Environment

22. What
is
the
industry/
market
of
product
or
service?

23. What
are
subs/tute
or
alterna/ve
products
or
services?

24. Who
are
direct
compe/tors?

25. Who
are
indirect
compe/tors?

26. Who
are
new
entrants
or
startups?

27. Who
are
comple-­‐
mentors?

28. What
is
the
(regional)
geographical/
online
loca/on?

29. What
are
influen/al
media,
influencers,
and
other
stakeholders?

30. Who
are
non-­‐
customers
or
prospects
of
product/
service?

31. What
are
trends
and
events:
PESTLIED?

32. What
is
financial
value
(trade-­‐off)?

33. What
is
economic
value
(trade-­‐off)?

34. What
is
social
value
(trade-­‐off)?

35. Risk
Analysis

36. What
are
forces
for
the
system
(enterprise)?

37. What
are
forces
against
the
system
(enterprise)?

38. What
are
the
strengths?

39. What
are
the
weaknesses?

40. What
are
the
opportuni-­‐
/es?

41. What
are
the
threats?

42. What
is
the
bargaining
power?

43. What
is
the
rivalry
or
level
of
compe//on?

44. What
is
the
a@rac/ve-­‐
ness?

45. What
is
the
compe//ve
advantage?

46. Who
is
top
dog/
market
leader?

47. Who
is
the
underdog?

48. Who
is
the
disruptor?

49. Ac/ons

50. Understand
(Review)

51. Observe
(Define/
Measure/
Analyze)

52. Ideate
(Generate)

53. Build
(Pretotype/
Prototype/
Pilot/
Full
Scale)

54. Measure
(Test)

55. Learn
(What
works/
What
does
not
work/
Lessons)

56. Eliminate

57. Reduce

58. Increase

59. Create

60. (Mission/Vision/
Goals/
ObjecIves/
Strategies/
TacIcs/Tasks)

66. Appendix

67. Every
Great
Idea
Sails
Thro
ugh
a
Lifecycle
of
5
Stages
1.
CONCEPT
(PROBLEM/IDEA)
2.
PRETOTYPE
3.
PROTOTYPE
4.
PILOT
5.
FULL
SCALE
Product-­‐
Market
Fit:
Build-­‐
Measure-­‐
Learn
1
2
3
4
5
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing

68. 1
2
3
4
5
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing

69. Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
RED
OCEAN
1
2
3
4
5
BLUE
OCEAN
Solu/on
Gain:
(Un)Known
Problem
Pain:
(Un)Known
Method
(Strategy)
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing

70. Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
RED
OCEAN
1
2
3
4
5
BLUE
OCEAN
Solu/on
Gain:
(Un)Known
Problem
Pain:
(Un)Known
Where
currently
are
we?
Where
must
we
go?
Method
(Strategy)
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing

71. Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
RED
OCEAN
1
2
3
4
5
BLUE
OCEAN
(To
Do/Vision)
Solu/on
Gain:
(Un)Known
(Done)
Problem
Pain:
(Un)Known
Where
currently
are
we?
Where
must
we
go?
(Doing)
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing

72. ATOM
ICON
DESCRIPTION
SYMBOL
QUESTION
CUSTOMER
CS
Who
is
the
customer?
PRODUCT
PS
What
is
the
product/service?
CHANNEL
CH/CR
How
is
the
product/service
delivered
to
customer?
GOAL/JOB
JTGD
What
is
the
customer’s
main
goal
(Job
To
Get
Done:
Physical/Intellectual/Emo/onal/Spiritual
Hierarchy)?
PROBLEM
Prob
What
are
problems/pains/barriers/obstacles?
VALUE
VP
What
is
the
big
urgent
problem/pain
(solu/on/benefit)?
INPUT
KP
What
are
key
inputs/partners/suppliers?
INTERNAL
RESOURCES
KR
What
are
internal
resources
(people;
infra’;
technology)?
PROCESS
KA
What
are
key
ac:vi:es
or
processes
of
the
organiza:on?
SOLUTION
Soln
What
are
solu/ons/gains/benefits?
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
1
2
3
4
5
6
7
8
9
10

73. ATOM
ICON
DESCRIPTION
SYMBOL
QUESTION
CUSTOMER
CS
PRODUCT
PS
CHANNEL
CH/CR
GOAL/JOB
JTGD
PROBLEM
Prob
VALUE
VP
INPUT
KP
INTERNAL
RESOURCES
KR
PROCESS
KA
SOLUTION
Soln
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
1
2
3
4
5
6
7
8
9
10

74. ATOM
ICON
DESCRIPTION
SYMBOL
QUESTION
INDUSTRY
Ind
What
is
the
industry/market/sector/niche
of
product?
SUBSTITUTE
Sub
What
are
subs/tute
or
alterna/ve
products/services?
DIRECT
COMPETITOR
DC
Who
are
direct
compe/tors:
enterprises
having
products
with
similar
func1onality
and
shape/form?
INDIRECT
COMPETITOR
IC
Who
are
indirect
compe/tors:
enterprises
having
products
with
similar
func1onality
but
different
shape/form?
NEW
ENTRANT
NE
Who
are
new
entrants
or
startups?
COMPLEMEN-­‐
TORS
Compl
Who
are
complementors:
enterprises
that
provide
accesso-­‐
ries
or
to
which
given
product/service
serves
as
input?
LOCATION
Locn
What
is
the
geographical
loca:on
of
given
enterprise?
INFLUENTIAL
MEDIA
IM
What
are
influen:al
media,
influencers,
and
other
stakeholders
in
the
loca:on?
NON-­‐
CUSTOMERS
NC
Who
are
non-­‐customers
or
prospects
of
product/service?
TRENDS
Trnd
What
are
trends
and
events
related
to
industry:
PESTLIED
-­‐
PoliIcal/Economic/Social/Technological/Legal/
InternaIonal/Environmental/Demographic?
1
2
3
4
5
6
7
8
9
10

75. ATOM
ICON
DESCRIPTION
SYMBOL
QUESTION
INDUSTRY
Ind
SUBSTITUTE
Sub
DIRECT
COMPETITOR
DC
INDIRECT
COMPETITOR
IC
NEW
ENTRANT
NE
COMPLEMEN-­‐
TORS
Compl
LOCATION
Locn
INFLUENTIAL
MEDIA
IM
NON-­‐
CUSTOMERS
NC
TRENDS
Trnd
1
2
3
4
5
6
7
8
9
10