Based on the perceived inadequacies of Steve Blank's "Investmeter" or thermometer for the Investment Readiness Level (IRL), I decided to develop the Business DNA Clock as a visual tool that shows a customizable roadmap for developing businesses that are built to last. We are currently using the Business DNA Clock to systematically develop, test, and validate ideas for our Business DNA Search Engine project. The Business DNA Clock is method or tool-agnostic: the Business DNA Clock can be used with tools such as the Experiment Board, Business Model Canvas, and Lean Canvas. The Business DNA Clock also comprehensively summarizes ideas in Eric Ries's "The Lean Startup" as well as Furr and Dyer's "The Innovator's Method." Try the Business DNA Clock and let's hear from you.

1. Business
DNA
Clock
for
Investors
&
Lean
Startups
The
8
Tasks
of
Every
Successful
Business
That
is
Built
to
Last
#VisionaryD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hHp://businessmodels.ning.com
&
hHp://twiHer.com/RodKuhnKing
1
2
3
4
5
6
7
8
q Problem
(Customer)
Discovery
q SoluWon
(Product)
Discovery
q SoluWon
(Product)
Valida/on
q Problem-­‐SoluWon
(Value
ProposiWon)
Fit
q Problem
(Customer)
Valida/on
q Product-­‐Market
(Strategy)
Fit
q Business
Model
(Mission)
Reinven/on
q Business
Model
(Vision)
Scaling
Organiza(on/Project:
…………………..……………
Job-­‐To-­‐Get-­‐Done
(JTGD)
-­‐
…………………..…………………

2. Business
DNA
Clock
for
Apple’s
Classic
iPod
The
8
Tasks
of
Every
Successful
Business
That
is
Built
to
Last
#VisionaryD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hHp://businessmodels.ning.com
&
hHp://twiHer.com/RodKuhnKing
1
2
3
4
5
6
7
8
q Problem
(Customer)
Discovery
q SoluWon
(Product)
Discovery
q SoluWon
(Product)
Valida/on
q Problem-­‐SoluWon
(Value
ProposiWon)
Fit
q Problem
(Customer)
Valida/on
q Product-­‐Market
(Strategy)
Fit
q Business
Model
(Mission)
Reinven/on
q Business
Model
(Vision)
Scaling
Organiza(on/Project:
Apple’s
iPod
Job-­‐To-­‐Get-­‐Done
(JTGD)
-­‐
Listen
to
Music
Example
“A
Thousand
Songs
in
Your
Pocket”
Sony
Walkman
Classic
iPod
Bulky;
Limited
Storage
Capacity;
“Ugly”
Design;
…
Luxury
Spot
(High
End)
Customers
Thin;
High
Storage
Capacity;
“Cool”
Design;
…

3. Business
DNA
Clock
for
VisionaryD.com
The
8
Tasks
of
Every
Successful
Business
That
is
Built
to
Last
#VisionaryD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hHp://businessmodels.ning.com
&
hHp://twiHer.com/RodKuhnKing
1
2
3
4
5
6
7
8
q Problem
(Customer)
Discovery
q SoluWon
(Product)
Discovery
q SoluWon
(Product)
Valida/on
q Problem-­‐SoluWon
(Value
ProposiWon)
Fit
q Problem
(Customer)
Valida/on
q Product-­‐Market
(Strategy)
Fit
q Business
Model
(Mission)
Reinven/on
q Business
Model
(Vision)
Scaling
Organiza(on/Project:
VisionaryD.com
Job-­‐To-­‐Get-­‐Done
(JTGD)
-­‐
Win
Customers
Example
“Instantly
Access
the
DNA
of
Game-­‐changers”
Google
Search
VisionaryD
• Not
focused
on
busi-­‐
ness
model
results
• Ignores
collabora(on
• Ignores
branding
&
marke(ng
strategies

4. Appendix

5. Customer
Growth
Roadmap
for
Investors
&
Lean
Startups
Six
“Pirate”
Indicators
for
Designing
and
EvaluaWng
the
Performance
of
Your
Customer
Growth
Engine
#VisionaryD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hHp://businessmodels.ning.com
&
hHp://twiHer.com/RodKuhnKing
GROWTH
ENGINE
TASKS
FOR
(Metrics)
BUSINESS
DNA
CLOCK
A:
AHracWon
A:
AcquisiWon
A:
AcWvaWon
R:
Revenue
R:
RetenWon
R:
Referral
1.
Problem
(Customer/Need)
Discovery
2.
Problem
(Customer/Need)
Valida/on
3.
SoluWon
(Product)
Discovery
4.
SoluWon
(Product)
Valida/on
5.
Problem-­‐SoluWon
(Value
ProposiWon)
Fit
6.
Product-­‐Market
(Strategy)
Fit
7.
Business
Model
(Vision)
Scaling
8.
Business
Model
(Mission)
Reinven/on