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1. ELEMENT
ICON
DESCRIPTION
SYMBOL
THEME:
CUSTOMER
CS
PRODUCT
PS
CHANNEL
CH/CR
GOAL/JOB
JTGD
PROBLEM
Prob
VALUE
VP
INPUT
KP
INTERNAL
RESOURCES
KR
PROCESS
KA
SOLUTION
Soln
Enterprise
Periodic
Table
(EPT)
of
Business
Model
Elements:
10
QuesHons
For
Visually
Designing
and
Using
Tools
Such
as
Brainstorming,
Experiment
Board,
Business
Model
Canvas,
Lean
Canvas,
Value
Chain,
and
SIPOC
Process
Diagram
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing
1
2
3
4
5
6
8
7
9
1
0

2. ELEMENT
ICON
DESCRIPTION
SYMBOL
QUESTION
CUSTOMER
CS
Who
is
the
customer?
PRODUCT
PS
What
is
the
product/service?
CHANNEL
CH/CR
How
is
the
product/service
delivered
to
customer?
GOAL/JOB
JTGD
What
is
the
customer’s
main
goal
(Job
To
Get
Done:
Physical/Intellectual/EmoXonal/Spiritual
Hierarchy)?
PROBLEM
Prob
What
are
problems/pains/barriers/obstacles?
VALUE
VP
What
is
the
big
urgent
problem/pain
(soluXon/benefit)?
INPUT
KP
What
are
key
inputs/partners?
INTERNAL
RESOURCES
KR
What
are
internal
resources
(people;
infra’;
technology)?
PROCESS
KA
What
are
key
ac:vi:es
or
processes
of
the
organiza:on?
SOLUTION
Soln
What
are
soluXons/gains/benefits?
Enterprise
Periodic
Table
(EPT)
of
Business
Model
Elements:
10
QuesHons
For
Visually
Designing
and
Using
Tools
Such
as
Brainstorming,
Experiment
Board,
Business
Model
Canvas,
Lean
Canvas,
Value
Chain,
and
SIPOC
Process
Diagram
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing
1
2
3
4
5
6
8
7
9
1
0

3. ELEMENT
ICON
DESCRIPTION
SYMBOL
Brainstorming
Exp.
Board
BM
Canvas
Lean
Canvas
CUSTOMER
CS
ü
ü
ü
PRODUCT
PS
CHANNEL
CH/CR
ü
ü
GOAL/JOB
JTGD
ü
PROBLEM
Prob
ü
ü
VALUE
VP
ü
ü
INPUT
KP
ü
INTERNAL
RESOURCES
KR
ü
PROCESS
KA
ü
ü
SOLUTION
Soln
ü
ü
ü
Enterprise
Periodic
Table
(EPT)
of
Business
Model
Elements:
10
QuesHons
For
Visually
Designing
and
Using
Tools
Such
as
Brainstorming,
Experiment
Board,
Business
Model
Canvas,
Lean
Canvas,
Value
Chain,
and
SIPOC
Process
Diagram
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing
1
2
3
4
5
6
8
7
9
1
0

4. ELEMENT
ICON
DESCRIPTION
SYMBOL
Value
Chain
SIPOC
Diag
Fishbone
4Ps
CUSTOMER
CS
ü
PRODUCT
PS
ü
ü
CHANNEL
CH/CR
ü
GOAL/JOB
JTGD
PROBLEM
Prob
ü
VALUE
VP
ü
INPUT
KP
ü
ü
INTERNAL
RESOURCES
KR
ü
ü
PROCESS
KA
ü
ü
ü
SOLUTION
Soln
Enterprise
Periodic
Table
(EPT)
of
Business
Model
Elements:
10
QuesHons
For
Visually
Designing
and
Using
Tools
Such
as
Brainstorming,
Experiment
Board,
Business
Model
Canvas,
Lean
Canvas,
Value
Chain,
and
SIPOC
Process
Diagram
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing
1
2
3
4
5
6
8
7
9
1
0