This presentation involves the application of the methodology of Business Model Project Management (BMPM) to Apple's classic iPod. BMPM is a visual management that focuses on the unique concept of "One-page Business Model Planning, Marketing, and Performance Management. In BMPM, a single tool - the Business DNA Model - is used to comprehensively plan, market, brand, and manage business models. The result is greater business communication and alignment as well as tremendous savings in time, money, and energy for the business. The case study on Apple's iPod illustrates how the tool of the Business DNA Model can be applied.

1.
HEROES
Compete Different
BUSINESS MODEL PROJECT MANAGEMENT
FOR
APPLE’S CLASSIC IPOD
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

2.
Business Model Project Management
Is
A Visual Management Innovation
That Focuses on the Unique Concept of
“One‐Page Business Model Planning,
Marketing, and
Performance Management”
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

3.
The Vision
of
Business Model Project Management
Is To
“Visually Organize and Manage
The World’s Knowledge Systems and Projects”
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

4. Business Model Project Management
Eliminates a Serious Problem in the Dichotomy of
Business Planning (Planners/Visionaries) vs.
Performance Management (Doers/Pragmatists):
The Core Problem Involves
Having Too Many Rigid and Disparate Tools When
Planning, Organizing, Managing, and Presenting
(Business) Projects
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

5. Business Model Project Management
Presents
A Platform or One‐page Dashboard
That Visually Integrates Strategic Management Tools
As Well As
Provides a Common Language for
Planning, Organizing, Managing, and Presenting
(Business) Projects
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

6.
The Platform or One‐page Dashboard
of
Business Model Project Management
Mirrors
The Structure and Design of a Polymath’s Brain
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

7.
Benefits of Using
Business Model Project Management
Include
Greater Project Success and Innovation
As well as
Tremendous Savings in Time, Money, and Energy
When Planning, Organizing, Managing, and
Presenting (Business) Projects
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

8.
The Primary Tool
Of
Business Model Project Management
is
The Business DNA Model
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

9.
Applications of
The Business DNA Model:
A Semantic (“SEMPORCES”) Dashboard
for
Business Model Project Management
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

10.
Case Study
On
Apple’s iPod
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

11. Business DNA Model: ……………………………………..……………………………………………………………………………………………..…………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/
ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
Cost; PAIN (‐)
Revenue; DELIGHT (+)
Profit (Margin); VALUE
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

12. Business DNA Model for PROJECT CHARTER, RESOURCES, AND VIABILITY: ……………………………………………………………………………..…………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/ ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
Project Business Solutions/ Customer/ Industry/ Impacts; Viability;
Sponsor/ Goals & Deliverables Client Sector Competitive Advantage
Champion Objectives
Cost; PAIN (‐)
Project Problems/ Scope
Manager Project Start Date Needs/
Goals & Require‐ Revenue; DELIGHT (+)
Objective ments/ External
Other Job‐To‐Be‐ Stakeholders
Team Done
Members End Date Profit (Margin); VALUE
Investors
BUSINESS MODEL PROJECT CHARTER
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

13. Business DNA Model for PROJECT CHARTER, RESOURCES, AND VIABILITY: Apple’s Classic iPod
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/ Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/ ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
Business Solutions/ Customer/ Industry/ Impacts; Viability;
Project Goals & Deliverables Client Sector Competitive Advantage
Champion Objectives Insanely great Technolo‐ Music: “Blue Ocean”
Steve Jobs Obtain portable, gist‐Artist Personal Business Model
(CEO) highest digital music Digital
profit for player: iPod Problems/ Devices Cost; PAIN (‐)
Project Apple’s Needs/ Low
Manager digital hub Require‐ Scope
Jon Project ments/ Worldwide Revenue; DELIGHT (+)
Rubinstein Goals & Start Date Job‐To‐Be‐ market High
Other Objectives January 2001 Done
Team Create a Existing External
Members disruptive End Date music Stakeholders Profit (Margin); VALUE
Jonathan personal October 2001 players: High
Ive; Tony digital big/clunky; Investors
Fadell; … device ugly Apple
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

14. Business DNA Model for BUSINESS/INDUSTRY MODEL PROFILE & DISRUPTION (Red Ocean vs. Blue Ocean Value Curves): ……………….………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/
ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
SUPPLIERS: TEAM: TOOLS: GOALS: * Product CHANNELS: * Mass INDUSTRY/ “AS IS”; “TO BE”:
* Materials: * CEO * Discrete * Physical * Service * Offline market MARKET: PAIN (‐):
Raw/Inter‐ * Execu‐ units * Intellec‐ * Online * High end Competitors/ Cost; Complexity;
mediate: tives * Chain tual ‐ Pricing: fixed; * Retailer * Niche Entrants/ Inaccessibility; Time;
OEM/Final * Mana‐ * Platform * Emo‐ dynamic * Whole‐ * Diversi‐ Comple‐
Risk; Waste
* Informa‐ gers * Hub tional * Asset sale saler fied mentors/
tion/Content * Opera‐ * Network (Social) * Subscription * PR * Multi‐ Influencers/ DELIGHT (+):
* Energy tional * Spiritual * Usage fee * Media sided Non‐cus‐ Revenue; Functionality/
staff * Plant * Licensing * Ads (Platform) tomers/ Performance; Quality;
PARTNERS: * Admini‐ * Building PROCESSES: * Renting ‐ Auto‐ * Co‐ PESTLIED Brand/Differentiation;
* Strategic strative * Facilities ‐ Product‐ * Lending mated creators Trends Customization
alliance staff * Infra‐ ion * Leasing ‐ Self‐ * Business
VALUE:
* Joint ‐ Brand structure ‐ Hiring * Advertising service PROJECTS: COMMUNITY
Profit (Margin);
venture ‐ IP ‐ Market‐ * Brokerage ‐ Commu‐ Crises/
Ideality Quotient
‐ Culture ing/Sales * Freemium nity Problems INVESTORS
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

15. Apple’s Business DNA Model for Product Innovation/Marketing/Branding/Presentation of the Classic iPod
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/ Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/ ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
“Seamless music
OEMs CEO IT Infra‐ Obtain 2001 Apple Retail Segments Competitors/ experience”
Mngt structure Higher Insanely Great Stores; Technologist‐ Entrants/
Record Staff Profit Digital Music apple.com Artist Comple‐
Companies Techno‐ (Margin) Player: (High‐end) mentors/ Cost; PAIN (‐)
Brand/IP logy PR/ Influencers/ Low
iTunes Engage, Classic iPod Media/ PROJECTS: Non‐cus‐
“Think Buildings Acquire & (Features/Price) Ads Crises/ tomers/ Revenue; DELIGHT (+)
Different” Retain Problems PESTLIED High
Profitable * Clunky, Trends
Customers ugly, and
‐ Create a “A Thousand complex Profit (Margin); VALUE
Disruptive Songs in Your digital music High
Personal Pocket” players
Digital * Inadequate
Device (Product Sale) song storage
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

16. Business DNA Model for PRODUCT INNOVATION/MARKETING/BRANDING/PRESENTATION: ………………………………………………………………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/ Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/ ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
Team Financial Product/ Segments Competitors/
Goals & Service Entrants/ Cost; PAIN (‐)
Objectives Comple‐
mentors/
Customer Influencers/ Revenue; DELIGHT (+)
Goals & Features/Price PROJECTS: Non‐cus‐
Objectives Crises/ tomers/
Problems PESTLIED
Product Trends Profit (Margin); VALUE
Goals &
Objectives
Employee
Goals &
Objectives
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

17. Business DNA Model for RISK ANALYSIS AND MANAGEMENT – SWOT Analysis: ………………………………………………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/ Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/ Strategy/ (Product/ Channels/ Consumers/ ment
Dream/
Partners Culture Tool/Infra‐ Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
BUSINES MODEL RISK ANALYSIS AND MANAGEMENT: SWOT Analysis
Inputs Enterprise/Industry Local Global Impact (‐/+)
(Materials) (System/Elements: Agent/Tool/Processing/Output) Environment Environment Trade‐off
S: Strengths
W: Weaknesses
O: Opportunities
T: Threats
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

18. Business DNA Model for EXISTING CUSTOMERS/CONSUMERS (“Customer DNA Model”): ………………………………………………………………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/ Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/ ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
Team Financial Product/ Segments Competitors/
Goals & Service Entrants/ Cost; PAIN (‐)
Objectives Comple‐
mentors/
Customer Influencers/ Revenue; DELIGHT (+)
Goals & Features/Price PROJECTS: Non‐cus‐
Objectives Crises/ tomers/
Problems PESTLIED
Product Trends Profit (Margin); VALUE
Goals &
Objectives
Employee
Goals &
Objectives
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

19. Business DNA Model for NON‐CUSTOMERS/NON‐CONSUMERS (“Customer DNA Model”): ………………………………………………………………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/ Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/ ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
Team Financial Product/ Segments Competitors/
Goals & Service Entrants/ Cost; PAIN (‐)
Objectives Comple‐
mentors/
Customer Influencers/ Revenue; DELIGHT (+)
Goals & Features/Price PROJECTS: Non‐cus‐
Objectives Crises/ tomers/
Problems PESTLIED
Product Trends Profit (Margin); VALUE
Goals &
Objectives
Employee
Goals &
Objectives
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

20. Business DNA Model for PROBLEMS: ………………………………………………………………………………………………………………………………………..…………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/
ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
Problems Problems
structure Done Problems Problems Problems Problems Result/Value
Problems Problems Problems
Cost; PAIN (‐)
Revenue; DELIGHT (+)
Profit (Margin); VALUE
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

21. Business DNA Model for PROBLEM‐HYPOTHESES: ………………………………………………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/ Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/ Strategy/ (Product/ Channels/ Consumers/
ment Dream/
Partners Culture Tool/Infra‐ Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
BUSINESS MODEL PROBLEM‐HYPOTHESES (Assumptions)
Cost; PAIN (‐)
Revenue; DELIGHT (+)
Profit (Margin); VALUE
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

22. Business DNA Model for SOLUTION‐HYPOTHESES: ………………………………………………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/ Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/ Strategy/ (Product/ Channels/ Consumers/
ment Dream/
Partners Culture Tool/Infra‐ Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
BUSINESS MODEL SOLUTION‐HYPOTHESES (Assumptions)
Cost; PAIN (‐)
Revenue; DELIGHT (+)
Profit (Margin); VALUE
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

23. Business DNA Model for PERFORMANCE MANAGEMENT – Objectives/Measures/Targets/Initiatives: ………………………………………………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/ Machinery/ Process/
Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Technology/ Strategy/
Brand/IP/ (Product/ Channels/ Consumers/ ment Dream/
Partners Culture Tool/Infra‐ Job To Be Service)
CRM (“Heroes”) (Global) Mission/
structure
Done Result/Value
BUSINESS MODEL PERFORMANCE MANAGEMENT AND INTELLIGENCE: Kaplan & Norton’s Balanced Scorecard (BSC) Perspectives/
Strategy Map
Learning & Process Customer Financial
Growth Perspective Perspective Perspective
Perspective Cost; PAIN (‐)
Revenue; DELIGHT (+)
Profit (Margin); VALUE
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

24. Business DNA Model for BUSINESS MODEL INNOVATION STRATEGY: ………………………………………………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/ Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/ Strategy/ (Product/ Channels/ Consumers/ ment
Dream/
Partners Culture Tool/Infra‐ Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
BUSINES MODEL INNOVATION STRATEGY: Blue Ocean Strategy/Value Disruption Strategy
Project Tasks and Tactics for Business Model Innovation/Designing Dream (Blue) Ocean/Getting More Customers
Eliminate Eliminate Eliminate Eliminate Eliminate Eliminate Eliminate Eliminate ELIMINATE
Waste and Obstacles
Reduce Reduce Reduce Reduce Reduce Reduce Reduce Reduce REDUCE
Cost, Pain, and Risk
Increase Increase Increase Increase Increase Increase Increase Increase INCREASE
Revenue & Simplicity
Create Create Create Create Create Create Create Create CREATE
Delight & Differentiatn
BUSINESS MODEL
INNOVATION
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

25. Business DNA Model for PROCESS IMPROVEMENT: ………………………………………………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/ Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/ Strategy/ (Product/ Channels/ Consumers/ ment
Dream/
Partners Culture Tool/Infra‐ Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
BUSINESS MODEL PROCESS IMPROVEMENT: Six Sigma Methodology
D:
Define
M:
Measure
A:
Analyze
I:
Improve
C:
Control
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

26. Business DNA Model for X‐SPACE/TIME: ……………………………………..……………………………………………………………………………………………..…………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/
ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
Cost; PAIN (‐)
Revenue; DELIGHT (+)
Profit (Margin); VALUE
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

27. Business DNA Model for PROJECT INVENTORY: ………………………………………………………………………………………………………………………..…………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/
ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
Projects Projects
structure Done Projects Projects Projects Projects Result/Value
Projects Projects Projects
Cost; PAIN (‐)
Revenue; DELIGHT (+)
Profit (Margin); VALUE
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

28. Business DNA Model for PORTFOLIO ANALYSIS AND MANAGEMENT: ………………………………………………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/ Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/ Strategy/ (Product/ Channels/ Consumers/
ment Dream/
Partners Culture Infra‐ Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
BUSINESS MODEL PORTFOLIO ANALYSIS AND MANAGEMENT: Project Mix
Project 1
Project 2
Project 3
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

29. Business DNA Model for “UNIVERSAL BRAIN”: ………………………………………………………………………………………………………………………..…………
A Semantic Dashboard for Business Model Project Management (BMPM)
D N A
Design Needs Aspirations
HOW? WHAT? WHY?
S E M P O R C E S
Suppliers/ Employees/
Machinery/
Process/ Output Retailers/ Customers/ Environ‐ Shared
Inputs/ Brand/IP/ Technology/
Strategy/ (Product/ Channels/ Consumers/
ment Dream/
Partners Culture Tool/Infra‐
Job To Be Service) CRM (“Heroes”) (Global) Mission/
structure Done Result/Value
LEFT BRAIN RIGHT BRAIN TOTAL BRAIN
(Minimize Cost; PAIN) (Maximize Rev.; Differentiation; DELIGHT) (Maximize VALUE)
“UNIVERSAL BRAIN”
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

30. List of Annotated Templates of the Business DNA Model for
BUSINESS MODEL PROJECT MANAGEMENT
Semantic (“SEMPORCES”) Dashboards
1. Business Model Project Charter
2. Business Model Profile & Disruption
3. Business Model Product Innovation/Marketing/Branding/Presentation
4. Business Model Risk Analysis and Management
5. Business Model Problems
6. Business Model Problem‐Hypotheses
7. Business Model Solution‐Hypotheses
8. Business Model Performance Management
9. Business Model Innovation Strategy
10. Business Model Process Improvement
11. Business Model Project Inventory
12. Business Model Portfolio Analysis and Management
Note
You can customize any of the above templates as well as develop new ones for your projects.
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

31. LEARN MORE ABOUT
BUSINESS MODEL PROJECT MANAGEMENT
Introductory Book
More Advanced Book
“The Business DNA Model for Business Investors, “UNDERDOG TO TOP DOG: How Leaders Like
Mentors, and Startups: A Dashboard for Simply Steve Jobs and Apple Create Disruptive Business
Organizing and Managing Business Projects” Models”
By Dr. Rod King Buy the Only Books on By Dr. Rod King
BUSINESS MODEL
PROJECT MANAGEMENT
Price: $8 Price: $30
Visit Hhttp://goo.gl/6NFFEH Visit http://goo.gl/6NFFE
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

32.
Plan, Organize, Manage, and Present
(Business) Projects
In
Simpler, Better, Leaner, and Faster Ways
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

33.
“Every Object in the Universe
Is a Knowledge System That Has
The Same Categories as in a Business DNA Model”
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

34. The Semantic Dashboard
Or
The Business DNA Model
Can be Considered As
An Infinitely Long “Business Model Scroll”
That Contains
The “DNA (Design; Needs; Aspirations)” of
All Objects in the Universe
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE

35. The Semantic Dashboard
Or
The Business DNA Model
Simulates
A Universal Brain
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“Visually Organize and Manage the World’s Knowledge Systems and Projects”
Buy the ebook - “The Business DNA Model for Business Investors, Mentors, and Startups” - for $8. Visit http://goo.gl/6NFFE