"NO ENTREPRENEUR LEFT BEHIND (NELB)"
How often do you have people coming up to you and saying, "I have this great business idea, what do you think of it?" Next time, someone presents this question to you, just ask him or her to SCOPE the idea using the 12 Global Business Model (GBM) Topics. Please note that SCOPE is an acronym:
S: Share
C: Capture
O: Organize
P: Present or Pitch
E: Evaluate
By having a person SCOPE a project or business idea, both parties could save tremendous amount of time, money, and other resources especially in today's environment which is volatile, uncertain, complex, and ambiguous.
Are you ready to SCOPE that great project or business idea which keeps you awake at night?
12 Global Business Model (GBM) Topics: Simply Organize and Present Ideas for Projects in Healthcare and Other Industries
1. 12
Global
Business
Model
(GBM)
Topics
Simply
Share,
Capture,
Organize,
Present,
and
Evaluate
Any
Project
Idea
1.
Product/Service/Tool/Experience/Posi?oning
(Output)
2.
Customer
Job-‐To-‐Be-‐Done
(Value
Proposi?on/Requirements/Aspira?on/Mission)
3.
Customers/Consumers
&
Problems
4.
Customer
Rela?onship
Management
5.
Retailers/Channels/Intermediaries
6.
Process/Strategy/Ac?vi?es
7.
Internal
Resources
(Team/Infrastructure)
8.
Suppliers/Partners/Inputs
9.
Cost
(Pain/Disadvantages/Risks)
10.
Revenue
(Delight/Advantages/Opportuni?es)
11.
Environment
12.
Learning
This
work
is
licensed
under
the
Crea?ve
Commons
A@ribu?on-‐NonCommercial-‐ShareAlike
License.
#NELB.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hIp://businessmodels.ning.com
&
hIp://twiIer.com/RodKuhnKing
2. Example:
12
Global
Business
Model
(GBM)
Topics
for
“Google
Glass”
Project
Simply
Share,
Capture,
Organize,
Present,
and
Evaluate
“Google
Glass”
Project
Idea:
Will
Project
Have
Minimum
Viable
Customers?
1.
Product/Service/Tool/Experience/Posi?oning
(Output)
Google
Glass
2.
Customer
Job-‐To-‐Be-‐Done
(Value
Proposi?on/Requirements/Aspira?on/Mission)
“Seamless
and
empowering
computer/plaPorm:
Photo;
Videos;
Maps;
Search;
Internet
…”
3.
Customers/Consumers
&
Problems
Luxury
users
who
consider
pocket
or
desktop
computers
as
“bulky”
App
Developers
Security
Professionals
4.
Customer
Rela?onship
Management
Community
of
Early
Adopters
Promo?on-‐Compe??ons
5.
Retailers/Channels/Intermediaries
Online
Mail
Delivery
Retail
Stores
6.
Process/Strategy/Ac?vi?es
Closed/Open/Co-‐Innova?on
Prototyping
Viral
Marke?ng
Story
Management
7.
Internal
Resources
(Team/Infrastructure)
Google’s
Team/Management
Brand
IP
IT
Infrastructure
Facili?es
8.
Suppliers/Partners/Inputs
OEM
Manufacturers
Venture
Capitalists:
KPCB;
Andersen
&
Horowitz
App
Developers
Android
Carriers
9.
Cost
(Pain/Disadvantages/Risks)
Supplies;
Staff;
Facili?es
Hard
to
fold
or
store
Short
ba@ery
life
High
cost
(price)
Social
Discomfort
Switching
Costs
Privacy
Concerns
10.
Revenue
(Delight/Advantages/Opportuni?es)
US$1,500
per
item
Instantly
accessible
smartphone
func?onali?es
Killer
apps
First-‐mover
advantage
Blue
Ocean
Industry
11.
Environment
Suppliers
of
(wearable)
computers
Users
of
(wearable)
computers
Ubiquitous
compu?ng
DIY
Economy
Evolu?on
of
computers/eyeglasses
Sharing
Economy
Social
Media/TV
12.
Learning
What
and
how
does
Google
con?nuously
learn
(to
create
customers,
profit,
or
shared
value)?
This
work
is
licensed
under
the
Crea?ve
Commons
A@ribu?on-‐NonCommercial-‐ShareAlike
License.
#NELB.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hIp://businessmodels.ning.com
&
hIp://twiIer.com/RodKuhnKing
3. 1.
Product/Service/Tool/Experience/Posi?oning
(Output)
What
(prototype
or
complete)
product/service/tool/experience
does
your
organiza?on
offer
to
customers?
What
3
core
benefits
does
your
(prototype
or
complete)
product/service/tool/experience
bring
to
customers?
2.
Customer
Job-‐To-‐Be-‐Done
(Value
Proposi?on/Requirements/Aspira?on/Mission)
What
are
3
core
problems
that
customers
are
trying
to
solve
when
they
use
your
product/service/tool?
What
are
customers’
goals/objec?ves/tasks/value
when
they
use
your
product/service/tool:
what
needs
or
aspira?ons
are
customers
trying
to
fulfill?
Where
and
when
do
customers
use
your
product/service/tool?
What
are
obstacles,
barriers,
or
constraints
to
customers
effec?vely
using
your
product/service/tool?
3.
Customers/Consumers
&
Problems
How
would
you
describe
the
profile
(persona)
of
your
most
important
customer/consumer:
posi?ves/nega?ves?
4.
Customer
Rela?onship
Management
How
do
you
maintain
or
enhance
rela?onships
with
customers
so
that
you
can
con?nuously
engage,
acquire,
and
retain
them?
5.
Retailers/Channels/Intermediaries
How
is
your
product/service
delivered
to
customers?
6.
Process/Strategy/Ac?vi?es
What
is
your
key
process
or
innova?ve
strategy
for
building
product/service/tool
as
well
as
gaining
compe??ve
advantage
in
the
marketplace?
7.
Internal
Resources
(Team/Infrastructure)
What
are
your
key
resources
including
team,
technology,
and
infrastructure
for
achieving
your
value
proposi?on
or
customer’s
job-‐to-‐be-‐done?
8.
Suppliers/Partners/Inputs
Who
are
key
suppliers,
strategic
alliances,
partners,
and
inputs
that
help
in
delivering
on
value
proposi?on
for
customers?
9.
Cost
(Pain/Disadvantages/Risks)
What
are
the
main
sources
of
cost
(pain/disadvantages/risks)
in
your
organiza?on?
10.
Revenue
(Delight/Advantages/Opportuni?es)
What
are
the
main
sources
of
revenue
(delight/advantages/opportuni?es)
in
your
organiza?on?
11.
Environment
Who
are
your
main
compe?tors
and
complementors?
What
do
you
consider
as
the
most
important
trends
affec?ng
the
aIrac?veness
of
your
industry
and
marketplace?
12.
Learning
What
processes
and
tools
are
you
using
for
con?nuously
learning
about
condi?ons
in
your
marketplace,
industry,
community,
and
organiza?on?
This
work
is
licensed
under
the
Crea?ve
Commons
A@ribu?on-‐NonCommercial-‐ShareAlike
License.
#NELB.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hIp://businessmodels.ning.com
&
hIp://twiIer.com/RodKuhnKing
Tip
Answer
each
ques?on
on
a
S?cky
(Post-‐It)
Note
or
an
Index
Card
Environment
Business
Model
(Supply
Chain)
“No
Entrepreneur
Le^
Behind
(NELB)”
Movement
Freely
copy
and
share
this
Global
Business
Model
(GBM)
Checklist
Global
Business
Model
(GBM)
Checklist
Simply
Share,
Capture,
Organize,
Present,
and
Evaluate
Any
Project
Idea
4. Global
Business
Model
(GBM)
Topics
1
Product/Service/Tool/Experience/
Posi?oning
(Output)
2
Customer
Job-‐To-‐Be-‐Done
(Value
Prop./Req./Aspira?on/Mission)
3
Customers/Consumers
&
Problems
4
Customer
Rela?onship
Management
5
Retailers/Channels/Intermediaries
6
Process/Strategy/Ac?vi?es
7
Internal
Resources
(Team/Infrastructure)
8
Suppliers/Partners/Inputs
9
Cost
(Pain/Disadvantages/Risks)
10
Revenue
(Delight/Advantages/Opportuni?es)
11
Environment
12
Learning
12
Global
Business
Model
(GBM)
Topics:
Matrix
Format
(Blank)
Simply
Share,
Capture,
Organize,
Present,
and
Evaluate
Any
Project
Idea
This
work
is
licensed
under
the
Crea?ve
Commons
A@ribu?on-‐NonCommercial-‐ShareAlike
License.
#NELB.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hIp://businessmodels.ning.com
&
hIp://twiIer.com/RodKuhnKing
5. Global
Business
Model
(GBM)
Topics
PAST
(As
Was/Done/History)
PRESENT
(As
Is/Doing/Today)
FUTURE
(To
Be/To
Do/Someday)
1
Product/Service/Tool/Experience/
Posi?oning
(Output)
2
Customer
Job-‐To-‐Be-‐Done
(Value
Prop./Req./Aspira?on/Mission)
3
Customers/Consumers
&
Problems
4
Customer
Rela?onship
Management
5
Retailers/Channels/Intermediaries
6
Process/Strategy/Ac?vi?es
7
Internal
Resources
(Team/Infrastructure)
8
Suppliers/Partners/Inputs
9
Cost
(Pain/Disadvantages/Risks)
10
Revenue
(Delight/Advantages/Opportuni?es)
11
Environment
12
Learning
12
Global
Business
Model
(GBM)
Topics
for
the
Past/Present/Future
(Kanban
Board)
Simply
Share,
Capture,
Organize,
Present,
and
Evaluate
Any
Project
Idea
This
work
is
licensed
under
the
Crea?ve
Commons
A@ribu?on-‐NonCommercial-‐ShareAlike
License.
#NELB.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hIp://businessmodels.ning.com
&
hIp://twiIer.com/RodKuhnKing