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12	
  Global	
  Business	
  Model	
  (GBM)	
  Topics	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
1. 	
  Product/Service/Tool/Experience/Posi?oning	
  (Output)	
  
	
  	
  
	
  	
  
	
  
2. 	
  Customer	
  Job-­‐To-­‐Be-­‐Done	
  (Value	
  Proposi?on/Requirements/Aspira?on/Mission)	
  
	
  	
  
	
  	
  
	
  	
  
	
  	
  	
  
	
  
3. 	
  Customers/Consumers	
  &	
  Problems	
  
	
  	
  
	
  
4. 	
  Customer	
  Rela?onship	
  Management	
  
	
  	
  
	
  
5. 	
  Retailers/Channels/Intermediaries	
  
	
  	
  
	
  
6. 	
  Process/Strategy/Ac?vi?es	
  
	
  	
  
	
  
7. 	
  Internal	
  Resources	
  (Team/Infrastructure)	
  
	
  	
  	
  
	
  
8. 	
  Suppliers/Partners/Inputs	
  
	
  	
  
	
  
9. 	
  Cost	
  (Pain/Disadvantages/Risks)	
  
	
  	
  
	
  
10. 	
  Revenue	
  (Delight/Advantages/Opportuni?es)	
  
	
   	
  	
  
	
  	
  
11. 	
  Environment	
  
	
  	
  
	
  	
  
	
  
12. 	
  Learning	
  
	
  	
  
This	
  work	
  is	
  licensed	
  under	
  the	
  Crea?ve	
  Commons	
  A@ribu?on-­‐NonCommercial-­‐ShareAlike	
  License.	
  
#NELB.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hIp://businessmodels.ning.com	
  &	
  hIp://twiIer.com/RodKuhnKing	
  
Example:	
  12	
  Global	
  Business	
  Model	
  (GBM)	
  Topics	
  for	
  “Google	
  Glass”	
  Project	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  “Google	
  Glass”	
  Project	
  Idea:	
  Will	
  Project	
  Have	
  Minimum	
  Viable	
  Customers?	
  
1. 	
  Product/Service/Tool/Experience/Posi?oning	
  (Output)	
  
	
  Google	
  Glass	
  
	
  	
  
	
  
2. 	
  Customer	
  Job-­‐To-­‐Be-­‐Done	
  (Value	
  Proposi?on/Requirements/Aspira?on/Mission)	
  
	
  “Seamless	
  and	
  empowering	
  computer/plaPorm:	
  Photo;	
  Videos;	
  Maps;	
  Search;	
  Internet	
  …”	
  
	
  	
  
	
  	
  
	
  	
  	
  
	
  
3. 	
  Customers/Consumers	
  &	
  Problems	
  
	
  Luxury	
  users	
  who	
  consider	
  pocket	
  or	
  desktop	
  computers	
  as	
  “bulky” 	
  App	
  Developers 	
   	
  Security	
  Professionals	
  
	
  
4. 	
  Customer	
  Rela?onship	
  Management	
  
	
  Community	
  of	
  Early	
  Adopters 	
  Promo?on-­‐Compe??ons	
  
	
  
5. 	
  Retailers/Channels/Intermediaries	
  
	
  Online 	
   	
  Mail	
  Delivery	
   	
   	
  Retail	
  Stores	
  
	
  
6. 	
  Process/Strategy/Ac?vi?es	
  
	
  Closed/Open/Co-­‐Innova?on 	
  Prototyping 	
   	
  Viral	
  Marke?ng 	
   	
  Story	
  Management	
  
	
  
7. 	
  Internal	
  Resources	
  (Team/Infrastructure)	
  
	
  	
  Google’s	
  Team/Management 	
  Brand 	
   	
  IP 	
   	
  IT	
  Infrastructure 	
   	
  Facili?es	
  
	
  
8. 	
  Suppliers/Partners/Inputs	
  
	
  OEM	
  Manufacturers 	
  Venture	
  Capitalists:	
  KPCB;	
  Andersen	
  &	
  Horowitz 	
  App	
  Developers 	
   	
  Android	
  Carriers	
  
	
  
9. 	
  Cost	
  (Pain/Disadvantages/Risks)	
  
	
  Supplies;	
  Staff;	
  Facili?es 	
   	
  Hard	
  to	
  fold	
  or	
  store 	
  Short	
  ba@ery	
  life 	
   	
  High	
  cost	
  (price)	
  
	
  Social	
  Discomfort	
   	
  Switching	
  Costs 	
   	
  Privacy	
  Concerns	
  
10. 	
  Revenue	
  (Delight/Advantages/Opportuni?es)	
  
	
   	
  US$1,500	
  per	
  item 	
  Instantly	
  accessible	
  smartphone	
  func?onali?es 	
  	
  	
  	
  	
  	
  Killer	
  apps 	
  First-­‐mover	
  advantage 	
  Blue	
  Ocean	
  Industry	
  
	
  	
  
11. 	
  Environment	
  
	
  Suppliers	
  of	
  (wearable)	
  computers 	
   	
   	
  Users	
  of	
  (wearable)	
  computers	
  
	
  Ubiquitous	
  compu?ng 	
  DIY	
  Economy 	
  Evolu?on	
  of	
  computers/eyeglasses	
   	
  Sharing	
  Economy	
   	
  Social	
  Media/TV	
  
	
  
12. 	
  Learning	
  
	
  What	
  and	
  how	
  does	
  Google	
  con?nuously	
  learn	
  (to	
  create	
  customers,	
  profit,	
  or	
  shared	
  value)?	
  
This	
  work	
  is	
  licensed	
  under	
  the	
  Crea?ve	
  Commons	
  A@ribu?on-­‐NonCommercial-­‐ShareAlike	
  License.	
  
#NELB.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hIp://businessmodels.ning.com	
  &	
  hIp://twiIer.com/RodKuhnKing	
  
1. 	
  Product/Service/Tool/Experience/Posi?oning	
  (Output)	
  
	
  What	
  (prototype	
  or	
  complete)	
  product/service/tool/experience	
  does	
  your	
  organiza?on	
  offer	
  to	
  customers?	
  
	
  What	
  3	
  core	
  benefits	
  does	
  your	
  (prototype	
  or	
  complete)	
  product/service/tool/experience	
  bring	
  to	
  customers?	
  
	
  
2. 	
  Customer	
  Job-­‐To-­‐Be-­‐Done	
  (Value	
  Proposi?on/Requirements/Aspira?on/Mission)	
  
	
  What	
  are	
  3	
  core	
  problems	
  that	
  customers	
  are	
  trying	
  to	
  solve	
  when	
  they	
  use	
  your	
  product/service/tool?	
  
	
  What	
  are	
  customers’	
  goals/objec?ves/tasks/value	
  when	
  they	
  use	
  your	
  product/service/tool:	
  what	
  needs	
  or	
  aspira?ons	
  are	
  customers	
  trying	
  to	
  fulfill?	
  
	
  Where	
  and	
  when	
  do	
  customers	
  use	
  your	
  product/service/tool?	
  
	
  What	
  are	
  obstacles,	
  barriers,	
  or	
  constraints	
  to	
  customers	
  effec?vely	
  using	
  your	
  product/service/tool?	
  
	
  
3. 	
  Customers/Consumers	
  &	
  Problems	
  
	
  How	
  would	
  you	
  describe	
  the	
  profile	
  (persona)	
  of	
  your	
  most	
  important	
  customer/consumer:	
  posi?ves/nega?ves?	
  
	
  
4. 	
  Customer	
  Rela?onship	
  Management	
  
	
  How	
  do	
  you	
  maintain	
  or	
  enhance	
  rela?onships	
  with	
  customers	
  so	
  that	
  you	
  can	
  con?nuously	
  engage,	
  acquire,	
  and	
  retain	
  them?	
  
	
  
5. 	
  Retailers/Channels/Intermediaries	
  
	
  How	
  is	
  your	
  product/service	
  delivered	
  to	
  customers?	
  
	
  
6. 	
  Process/Strategy/Ac?vi?es	
  
	
  What	
  is	
  your	
  key	
  process	
  or	
  innova?ve	
  strategy	
  for	
  building	
  product/service/tool	
  as	
  well	
  as	
  gaining	
  compe??ve	
  advantage	
  in	
  the	
  marketplace?	
  
	
  
7. 	
  Internal	
  Resources	
  (Team/Infrastructure)	
  
	
  What	
  are	
  your	
  key	
  resources	
  including	
  team,	
  technology,	
  and	
  infrastructure	
  for	
  achieving	
  your	
  value	
  proposi?on	
  or	
  customer’s	
  job-­‐to-­‐be-­‐done?	
  
	
  
8. 	
  Suppliers/Partners/Inputs	
  
	
  Who	
  are	
  key	
  suppliers,	
  strategic	
  alliances,	
  partners,	
  and	
  inputs	
  that	
  help	
  in	
  delivering	
  on	
  value	
  proposi?on	
  for	
  customers?	
  
	
  
9. 	
  Cost	
  (Pain/Disadvantages/Risks)	
  
	
  What	
  are	
  the	
  main	
  sources	
  of	
  cost	
  (pain/disadvantages/risks)	
  in	
  your	
  organiza?on?	
  
	
  
10. 	
  Revenue	
  (Delight/Advantages/Opportuni?es)	
  
	
   	
  What	
  are	
  the	
  main	
  sources	
  of	
  revenue	
  (delight/advantages/opportuni?es)	
  in	
  your	
  organiza?on?	
  
	
  	
  
11. 	
  Environment	
  
	
  Who	
  are	
  your	
  main	
  compe?tors	
  and	
  complementors?	
  
	
  What	
  do	
  you	
  consider	
  as	
  the	
  most	
  important	
  trends	
  affec?ng	
  the	
  aIrac?veness	
  of	
  your	
  industry	
  and	
  marketplace?	
  
	
  
12. 	
  Learning	
  
	
  What	
  processes	
  and	
  tools	
  	
  are	
  you	
  using	
  for	
  con?nuously	
  learning	
  about	
  condi?ons	
  in	
  your	
  marketplace,	
  industry,	
  community,	
  and	
  organiza?on?	
  
This	
  work	
  is	
  licensed	
  under	
  the	
  Crea?ve	
  Commons	
  A@ribu?on-­‐NonCommercial-­‐ShareAlike	
  License.	
  
#NELB.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hIp://businessmodels.ning.com	
  &	
  hIp://twiIer.com/RodKuhnKing	
  
Tip	
  
Answer	
  each	
  ques?on	
  on	
  
a	
  S?cky	
  (Post-­‐It)	
  Note	
  or	
  	
  
an	
  Index	
  Card	
  
Environment	
  
Business	
  
Model	
  
(Supply	
  
Chain)	
  
“No	
  Entrepreneur	
  Le^	
  Behind	
  
(NELB)”	
  Movement	
  
Freely	
  copy	
  and	
  share	
  this	
  
Global	
  Business	
  Model	
  (GBM)	
  
Checklist	
  
Global	
  Business	
  Model	
  (GBM)	
  Checklist	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
Global	
  Business	
  Model	
  (GBM)	
  Topics	
   	
  
	
  
1	
   Product/Service/Tool/Experience/	
  
Posi?oning	
  (Output)	
  
2	
   Customer	
  Job-­‐To-­‐Be-­‐Done	
  	
  
(Value	
  Prop./Req./Aspira?on/Mission)	
  
3	
   Customers/Consumers	
  &	
  Problems	
  
4	
   Customer	
  Rela?onship	
  Management	
  
5	
   Retailers/Channels/Intermediaries	
  
6	
   Process/Strategy/Ac?vi?es	
  
7	
   Internal	
  Resources	
  
(Team/Infrastructure)	
  
8	
   Suppliers/Partners/Inputs	
  
9	
   Cost	
  
(Pain/Disadvantages/Risks)	
  
10	
   Revenue	
  
(Delight/Advantages/Opportuni?es)	
  
11	
   Environment	
  
	
  
	
  
12	
   Learning	
  
12	
  Global	
  Business	
  Model	
  (GBM)	
  Topics:	
  Matrix	
  Format	
  (Blank)	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
This	
  work	
  is	
  licensed	
  under	
  the	
  Crea?ve	
  Commons	
  A@ribu?on-­‐NonCommercial-­‐ShareAlike	
  License.	
  
#NELB.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hIp://businessmodels.ning.com	
  &	
  hIp://twiIer.com/RodKuhnKing	
  
Global	
  Business	
  Model	
  (GBM)	
  Topics	
   PAST	
  
(As	
  Was/Done/History)	
  
PRESENT	
  
(As	
  Is/Doing/Today)	
  
FUTURE	
  
(To	
  Be/To	
  Do/Someday)	
  
1	
   Product/Service/Tool/Experience/	
  
Posi?oning	
  (Output)	
  
2	
   Customer	
  Job-­‐To-­‐Be-­‐Done	
  	
  
(Value	
  Prop./Req./Aspira?on/Mission)	
  
3	
   Customers/Consumers	
  &	
  Problems	
  
4	
   Customer	
  Rela?onship	
  Management	
  
5	
   Retailers/Channels/Intermediaries	
  
6	
   Process/Strategy/Ac?vi?es	
  
7	
   Internal	
  Resources	
  
(Team/Infrastructure)	
  
8	
   Suppliers/Partners/Inputs	
  
9	
   Cost	
  
(Pain/Disadvantages/Risks)	
  
10	
   Revenue	
  
(Delight/Advantages/Opportuni?es)	
  
11	
   Environment	
  
	
  
	
  
12	
   Learning	
  
12	
  Global	
  Business	
  Model	
  (GBM)	
  Topics	
  for	
  the	
  Past/Present/Future	
  (Kanban	
  Board)	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
This	
  work	
  is	
  licensed	
  under	
  the	
  Crea?ve	
  Commons	
  A@ribu?on-­‐NonCommercial-­‐ShareAlike	
  License.	
  
#NELB.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hIp://businessmodels.ning.com	
  &	
  hIp://twiIer.com/RodKuhnKing	
  

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12 Global Business Model (GBM) Topics: Simply Organize and Present Ideas for Projects in Healthcare and Other Industries

  • 1. 12  Global  Business  Model  (GBM)  Topics   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   1.  Product/Service/Tool/Experience/Posi?oning  (Output)             2.  Customer  Job-­‐To-­‐Be-­‐Done  (Value  Proposi?on/Requirements/Aspira?on/Mission)                       3.  Customers/Consumers  &  Problems         4.  Customer  Rela?onship  Management         5.  Retailers/Channels/Intermediaries         6.  Process/Strategy/Ac?vi?es         7.  Internal  Resources  (Team/Infrastructure)           8.  Suppliers/Partners/Inputs         9.  Cost  (Pain/Disadvantages/Risks)         10.  Revenue  (Delight/Advantages/Opportuni?es)             11.  Environment             12.  Learning       This  work  is  licensed  under  the  Crea?ve  Commons  A@ribu?on-­‐NonCommercial-­‐ShareAlike  License.   #NELB.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hIp://businessmodels.ning.com  &  hIp://twiIer.com/RodKuhnKing  
  • 2. Example:  12  Global  Business  Model  (GBM)  Topics  for  “Google  Glass”  Project   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  “Google  Glass”  Project  Idea:  Will  Project  Have  Minimum  Viable  Customers?   1.  Product/Service/Tool/Experience/Posi?oning  (Output)    Google  Glass         2.  Customer  Job-­‐To-­‐Be-­‐Done  (Value  Proposi?on/Requirements/Aspira?on/Mission)    “Seamless  and  empowering  computer/plaPorm:  Photo;  Videos;  Maps;  Search;  Internet  …”                   3.  Customers/Consumers  &  Problems    Luxury  users  who  consider  pocket  or  desktop  computers  as  “bulky”  App  Developers    Security  Professionals     4.  Customer  Rela?onship  Management    Community  of  Early  Adopters  Promo?on-­‐Compe??ons     5.  Retailers/Channels/Intermediaries    Online    Mail  Delivery      Retail  Stores     6.  Process/Strategy/Ac?vi?es    Closed/Open/Co-­‐Innova?on  Prototyping    Viral  Marke?ng    Story  Management     7.  Internal  Resources  (Team/Infrastructure)      Google’s  Team/Management  Brand    IP    IT  Infrastructure    Facili?es     8.  Suppliers/Partners/Inputs    OEM  Manufacturers  Venture  Capitalists:  KPCB;  Andersen  &  Horowitz  App  Developers    Android  Carriers     9.  Cost  (Pain/Disadvantages/Risks)    Supplies;  Staff;  Facili?es    Hard  to  fold  or  store  Short  ba@ery  life    High  cost  (price)    Social  Discomfort    Switching  Costs    Privacy  Concerns   10.  Revenue  (Delight/Advantages/Opportuni?es)      US$1,500  per  item  Instantly  accessible  smartphone  func?onali?es            Killer  apps  First-­‐mover  advantage  Blue  Ocean  Industry       11.  Environment    Suppliers  of  (wearable)  computers      Users  of  (wearable)  computers    Ubiquitous  compu?ng  DIY  Economy  Evolu?on  of  computers/eyeglasses    Sharing  Economy    Social  Media/TV     12.  Learning    What  and  how  does  Google  con?nuously  learn  (to  create  customers,  profit,  or  shared  value)?   This  work  is  licensed  under  the  Crea?ve  Commons  A@ribu?on-­‐NonCommercial-­‐ShareAlike  License.   #NELB.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hIp://businessmodels.ning.com  &  hIp://twiIer.com/RodKuhnKing  
  • 3. 1.  Product/Service/Tool/Experience/Posi?oning  (Output)    What  (prototype  or  complete)  product/service/tool/experience  does  your  organiza?on  offer  to  customers?    What  3  core  benefits  does  your  (prototype  or  complete)  product/service/tool/experience  bring  to  customers?     2.  Customer  Job-­‐To-­‐Be-­‐Done  (Value  Proposi?on/Requirements/Aspira?on/Mission)    What  are  3  core  problems  that  customers  are  trying  to  solve  when  they  use  your  product/service/tool?    What  are  customers’  goals/objec?ves/tasks/value  when  they  use  your  product/service/tool:  what  needs  or  aspira?ons  are  customers  trying  to  fulfill?    Where  and  when  do  customers  use  your  product/service/tool?    What  are  obstacles,  barriers,  or  constraints  to  customers  effec?vely  using  your  product/service/tool?     3.  Customers/Consumers  &  Problems    How  would  you  describe  the  profile  (persona)  of  your  most  important  customer/consumer:  posi?ves/nega?ves?     4.  Customer  Rela?onship  Management    How  do  you  maintain  or  enhance  rela?onships  with  customers  so  that  you  can  con?nuously  engage,  acquire,  and  retain  them?     5.  Retailers/Channels/Intermediaries    How  is  your  product/service  delivered  to  customers?     6.  Process/Strategy/Ac?vi?es    What  is  your  key  process  or  innova?ve  strategy  for  building  product/service/tool  as  well  as  gaining  compe??ve  advantage  in  the  marketplace?     7.  Internal  Resources  (Team/Infrastructure)    What  are  your  key  resources  including  team,  technology,  and  infrastructure  for  achieving  your  value  proposi?on  or  customer’s  job-­‐to-­‐be-­‐done?     8.  Suppliers/Partners/Inputs    Who  are  key  suppliers,  strategic  alliances,  partners,  and  inputs  that  help  in  delivering  on  value  proposi?on  for  customers?     9.  Cost  (Pain/Disadvantages/Risks)    What  are  the  main  sources  of  cost  (pain/disadvantages/risks)  in  your  organiza?on?     10.  Revenue  (Delight/Advantages/Opportuni?es)      What  are  the  main  sources  of  revenue  (delight/advantages/opportuni?es)  in  your  organiza?on?       11.  Environment    Who  are  your  main  compe?tors  and  complementors?    What  do  you  consider  as  the  most  important  trends  affec?ng  the  aIrac?veness  of  your  industry  and  marketplace?     12.  Learning    What  processes  and  tools    are  you  using  for  con?nuously  learning  about  condi?ons  in  your  marketplace,  industry,  community,  and  organiza?on?   This  work  is  licensed  under  the  Crea?ve  Commons  A@ribu?on-­‐NonCommercial-­‐ShareAlike  License.   #NELB.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hIp://businessmodels.ning.com  &  hIp://twiIer.com/RodKuhnKing   Tip   Answer  each  ques?on  on   a  S?cky  (Post-­‐It)  Note  or     an  Index  Card   Environment   Business   Model   (Supply   Chain)   “No  Entrepreneur  Le^  Behind   (NELB)”  Movement   Freely  copy  and  share  this   Global  Business  Model  (GBM)   Checklist   Global  Business  Model  (GBM)  Checklist   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea  
  • 4. Global  Business  Model  (GBM)  Topics       1   Product/Service/Tool/Experience/   Posi?oning  (Output)   2   Customer  Job-­‐To-­‐Be-­‐Done     (Value  Prop./Req./Aspira?on/Mission)   3   Customers/Consumers  &  Problems   4   Customer  Rela?onship  Management   5   Retailers/Channels/Intermediaries   6   Process/Strategy/Ac?vi?es   7   Internal  Resources   (Team/Infrastructure)   8   Suppliers/Partners/Inputs   9   Cost   (Pain/Disadvantages/Risks)   10   Revenue   (Delight/Advantages/Opportuni?es)   11   Environment       12   Learning   12  Global  Business  Model  (GBM)  Topics:  Matrix  Format  (Blank)   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   This  work  is  licensed  under  the  Crea?ve  Commons  A@ribu?on-­‐NonCommercial-­‐ShareAlike  License.   #NELB.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hIp://businessmodels.ning.com  &  hIp://twiIer.com/RodKuhnKing  
  • 5. Global  Business  Model  (GBM)  Topics   PAST   (As  Was/Done/History)   PRESENT   (As  Is/Doing/Today)   FUTURE   (To  Be/To  Do/Someday)   1   Product/Service/Tool/Experience/   Posi?oning  (Output)   2   Customer  Job-­‐To-­‐Be-­‐Done     (Value  Prop./Req./Aspira?on/Mission)   3   Customers/Consumers  &  Problems   4   Customer  Rela?onship  Management   5   Retailers/Channels/Intermediaries   6   Process/Strategy/Ac?vi?es   7   Internal  Resources   (Team/Infrastructure)   8   Suppliers/Partners/Inputs   9   Cost   (Pain/Disadvantages/Risks)   10   Revenue   (Delight/Advantages/Opportuni?es)   11   Environment       12   Learning   12  Global  Business  Model  (GBM)  Topics  for  the  Past/Present/Future  (Kanban  Board)   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   This  work  is  licensed  under  the  Crea?ve  Commons  A@ribu?on-­‐NonCommercial-­‐ShareAlike  License.   #NELB.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hIp://businessmodels.ning.com  &  hIp://twiIer.com/RodKuhnKing