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MOBILE
             APPS 101     by Guthrie Bunn
                      Chief Strategy Officer of
                        Rocksauce Studios

Monday, April 1, 13
MOBILE 2013


                      vs.


Monday, April 1, 13
MOBILE 2013
                      Design




                        vs.


Monday, April 1, 13
MOBILE 2013
                      Design
    The trend is moving away from textures,
    wood grain backgrounds and becoming
       more simple with brighter colors


                        vs.


Monday, April 1, 13
MOBILE 2013



Monday, April 1, 13
MOBILE 2013
                      Social




Monday, April 1, 13
MOBILE 2013
                      Social
         More and more people desire the
        opportunity to reach others through
       social networks. i.e. Facebook, Twitter,
                     via Mobile




Monday, April 1, 13
MOBILE 2013



Monday, April 1, 13
MOBILE 2013
                      Web Traffic




Monday, April 1, 13
MOBILE 2013
                      Web Traffic




                          http://trends.e-strategyblog.com/2013/03/11/mobile-web-traffic-by-device-country/9271


Monday, April 1, 13
HOW & WHERE TO GO
            MOBILE




Monday, April 1, 13
HOW & WHERE TO GO
            MOBILE
               Go Small: Responsive Site




Monday, April 1, 13
HOW & WHERE TO GO
            MOBILE
               Go Small: Responsive Site
                      Responsive web design (RWD) is a
                      web design approach aimed at crafting
                      sites to provide an optimal viewing
                      experience—easy reading and
                      navigation with a minimum of resizing,
                      panning, and scrolling—across a wide
                      range of devices (from desktop
                      computer monitors to mobile phones)

Monday, April 1, 13
HOW & WHERE TO GO
            MOBILE




Monday, April 1, 13
HOW & WHERE TO GO
            MOBILE
                      Go Medium: A Web App




Monday, April 1, 13
HOW & WHERE TO GO
            MOBILE
                      Go Medium: A Web App
          A web application is an application that is accessed
          by users over a network such as theInternet or an
          intranet.[1] The term may also mean a computer
          software application that is coded in a browser-
          supported programming language (such as
          JavaScript, combined with a browser-rendered
          markup language like HTML) and reliant on a
          common web browser to render the application
          executable.
Monday, April 1, 13
HOW & WHERE TO GO
            MOBILE




Monday, April 1, 13
HOW & WHERE TO GO
            MOBILE

   A mobile application (or mobile app) is a software
   application designed to run on smartphones, tablet
   computers and other mobile devices. They are usually
   available through application distribution platforms, which
   are typically operated by the owner of the mobile operating
   system, such as the Apple App Store, Google Play, Windows
   Phone Store, and BlackBerry App World. Some apps are free,
   while others must be bought. Usually, they are downloaded
   from the platform to a target device, such as an iPhone,
   BlackBerry, Android phone or Windows Phone..


Monday, April 1, 13
HOW & WHERE TO GO
            MOBILE
                      Go Big: A Mobile App
   A mobile application (or mobile app) is a software
   application designed to run on smartphones, tablet
   computers and other mobile devices. They are usually
   available through application distribution platforms, which
   are typically operated by the owner of the mobile operating
   system, such as the Apple App Store, Google Play, Windows
   Phone Store, and BlackBerry App World. Some apps are free,
   while others must be bought. Usually, they are downloaded
   from the platform to a target device, such as an iPhone,
   BlackBerry, Android phone or Windows Phone..


Monday, April 1, 13
WHAT DOES MOBILE
               GIVE YOU?




Monday, April 1, 13
WHAT DOES MOBILE
               GIVE YOU?
                      Stacks




Monday, April 1, 13
WHAT DOES MOBILE
               GIVE YOU?
                            Stacks

                      Data collection from
                        your user base


Monday, April 1, 13
WHAT DOES MOBILE
               GIVE YOU?




Monday, April 1, 13
WHAT DOES MOBILE
               GIVE YOU?
                      Leverage




Monday, April 1, 13
WHAT DOES MOBILE
               GIVE YOU?
                          Leverage
                      An advantage over
                      the competition



Monday, April 1, 13
WHAT DOES MOBILE
               GIVE YOU?




Monday, April 1, 13
WHAT DOES MOBILE
               GIVE YOU?
                      Cred




Monday, April 1, 13
WHAT DOES MOBILE
               GIVE YOU?
                          Cred

              You are a business that knows
              what their customers want and
              how to reach them at their most
              intimate


Monday, April 1, 13
Monday, April 1, 13

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Mobile Apps 101

  • 1. MOBILE APPS 101 by Guthrie Bunn Chief Strategy Officer of Rocksauce Studios Monday, April 1, 13
  • 2. MOBILE 2013 vs. Monday, April 1, 13
  • 3. MOBILE 2013 Design vs. Monday, April 1, 13
  • 4. MOBILE 2013 Design The trend is moving away from textures, wood grain backgrounds and becoming more simple with brighter colors vs. Monday, April 1, 13
  • 6. MOBILE 2013 Social Monday, April 1, 13
  • 7. MOBILE 2013 Social More and more people desire the opportunity to reach others through social networks. i.e. Facebook, Twitter, via Mobile Monday, April 1, 13
  • 9. MOBILE 2013 Web Traffic Monday, April 1, 13
  • 10. MOBILE 2013 Web Traffic http://trends.e-strategyblog.com/2013/03/11/mobile-web-traffic-by-device-country/9271 Monday, April 1, 13
  • 11. HOW & WHERE TO GO MOBILE Monday, April 1, 13
  • 12. HOW & WHERE TO GO MOBILE Go Small: Responsive Site Monday, April 1, 13
  • 13. HOW & WHERE TO GO MOBILE Go Small: Responsive Site Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones) Monday, April 1, 13
  • 14. HOW & WHERE TO GO MOBILE Monday, April 1, 13
  • 15. HOW & WHERE TO GO MOBILE Go Medium: A Web App Monday, April 1, 13
  • 16. HOW & WHERE TO GO MOBILE Go Medium: A Web App A web application is an application that is accessed by users over a network such as theInternet or an intranet.[1] The term may also mean a computer software application that is coded in a browser- supported programming language (such as JavaScript, combined with a browser-rendered markup language like HTML) and reliant on a common web browser to render the application executable. Monday, April 1, 13
  • 17. HOW & WHERE TO GO MOBILE Monday, April 1, 13
  • 18. HOW & WHERE TO GO MOBILE A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. Some apps are free, while others must be bought. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone.. Monday, April 1, 13
  • 19. HOW & WHERE TO GO MOBILE Go Big: A Mobile App A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. Some apps are free, while others must be bought. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerry, Android phone or Windows Phone.. Monday, April 1, 13
  • 20. WHAT DOES MOBILE GIVE YOU? Monday, April 1, 13
  • 21. WHAT DOES MOBILE GIVE YOU? Stacks Monday, April 1, 13
  • 22. WHAT DOES MOBILE GIVE YOU? Stacks Data collection from your user base Monday, April 1, 13
  • 23. WHAT DOES MOBILE GIVE YOU? Monday, April 1, 13
  • 24. WHAT DOES MOBILE GIVE YOU? Leverage Monday, April 1, 13
  • 25. WHAT DOES MOBILE GIVE YOU? Leverage An advantage over the competition Monday, April 1, 13
  • 26. WHAT DOES MOBILE GIVE YOU? Monday, April 1, 13
  • 27. WHAT DOES MOBILE GIVE YOU? Cred Monday, April 1, 13
  • 28. WHAT DOES MOBILE GIVE YOU? Cred You are a business that knows what their customers want and how to reach them at their most intimate Monday, April 1, 13