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Sheets die ik gebruikte tijdens lezingen voor diverse organisaties over het inzetten van de fanstrategie. https://www.managementboek.nl/boek/9789058714282/focus-op-fans-wil-michels
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Presentatie Using Media
1.
2.
Doelgroep
3.
Concurrentie
4.
Mediagebruik
5.
Trends
6.
Creative concept
7.
Visual
8.
Mediastrategie
9.
Kostenoverzicht
10.
11.
Doelgroep 20-35 jaar
Modaal inkomen Eerste eigen huis bezitters
12.
Concurrentie Peek&Cloppenburg C&A
IKEA
13.
Mediagebruik Individuele reclame
Verschillende media
14.
Trends Webshop Internet
15.
Creative concept H&M
Home Designer Interactief Spullen van H&M Home Direct bestellen
16.
Visual
17.
Mediastrategie TV Tijdschriften
De applicatie
18.
Kostenoverzicht Reclames op
TV: €59.000 Tijdschriften advertenties: €30.000 Interactieve applicatie: €5.500 Totaal: €94.500
19.
Succesindicatoren Naamsbekendheid Winst
d.m.v. H&M Home via de webshop Winst d.m.v. H&M kleren via de webshop