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28. What is Google AdWords ?
Google AdWords is Google's
advertising system in which
advertisers bid on certain
keywords in order for their
clickable ads to appear in
Google's search results. Google
AdWords uses CPC pricing
which is based on each time a
user clicks on the ad and is
directed to your website.
32. Google Dance
Google’s Extra Activities
The Google Dance refers to when Google indexes are updated. This period of time
often results in fluctuations in the index size and some noticeable changes in
search engine result positions.
Google Bombing
Google Bombing is when a group of sites such as blogs join forces to link to an
unflattering page about a company such that this page rises to the top of the
search results in Google.
Google Juice
Internet slang to refer to the substance which flows between web pages via their
hyperlinks. Pages with lots of links pointing to them acquire much 'Google Juice'
and pages which link to highly 'juicy' pages acquire some reflected 'Google Juice'.