5. Catalonia Main Figures
24.4 million
tourists:
3.107.900 ha
Surface
Tourism is
11% of
the GDP
14.4 foreign tourists
4.1 Spanish tourists
6 Catalan tourists
7.5 million
inhabitants
11.9% of
the total
working
population
343.000
people
directly
employed
Mediterranean Sea
Foreign tourists:
12.607,9 million€
expenditure
Spanish Tourists :
1.006,9 million€
Catalan Tourists 5.080
million€

6. Catalunya en Xifres
K2
32.107,9
Superfície
El turisme
representa
el 11% PIB
24.4 de turistes
14.4 turistes
estrangers
4.1 milions turistes
espanyols
6 milions de turistes
catalans
7.5
milions
habitants
11.9% de
la població
ocupada
343.000
persones
ocupades
directes
Mar Mediterrani
Turistes estrangers:
12.607,9 milions€
despesa
Turistes espanyols:
1.006,9 milions€
Turistes catalans 5.080
milions€

7. 9 Territorial Brands in Catalonia

8. 9 Marques Territorials a Catalunya
Mar Mediterrani

9. Tourist Demand in Catalonia
Number of tourists
More than 1.000.000 (5)
250.001 to 1.000.000 (6)
50.001 to 250.000 (16)
0 to 50.000 (14)
Note: Only Hotels, campings and country hotels analysed.
Source: Observatori d’Empresa i Ocupació from data from the l’EOH, l’EOAC and l’EOTR from l’INE.

10. Afluència de turistes a Catalunya
Nota: Els establiments considerats són hotels, càmpings i turisme rural.
Font: Observatori d’Empresa i Ocupació a partir de les dades de l’EOH, l’EOAC i l’EOTR de l’INE.

11. Tourist offer in Catalonia
Number of tourist accomodations
200 and more (6)
100 to 199 (14)
50 to 99 (15)
0 to 49 (6)
Nota: Only Hotels, campings and country hotels analysed
Source: Observatori d’Empresa i Ocupació from data of the Registre de Turisme de Catalunya.

12. Oferta turística a Catalunya
Nota: Els establiments considerats són hotels, càmpings i turisme rural.
Font: Observatori d’Empresa i Ocupació a partir de les dades del Registre de Turisme de Catalunya.

13. Air connections in Europa (Barcelona - El Prat, Girona and Reus)

14. Connexions Aèries a Europa (Barcelona - El Prat, Girona i Reus)

15. Air connections worldwide ( Barcelona - El Prat, Girona and Reus)
DUBAI
MIAMI

16. Connexions Aèries a la resta del món ( Barcelona - El Prat, Girona i Reus)
DUBAI
MIAMI

17. Documentation required for
Simultaneous interpeting

18. Simultaneous interpreting
Interpretació simultània
Interpretación simultánea

19. BE INCLUSIVE!

OTHER PARTICIPANTS MAY SPEAK
SPANISH OR CATALAN: PLEASE
COLLECT A RECEIVER IN ORDER
TO FOLLOW WHAT THEY ARE
SAYING

20. CONTROL DE VOLUM
INDICADOR DE CANAL
SELECTOR DE CANAL
ENCENDRE/APAGAR

21. PLENARY
LANGUAGES & CHANNELS
IDIOMES I CANALS
IDIOMAS Y CANALES
ENGLISH
3
CATALÀ
4
SE PUEDE HABLAR CASTELLANO
SPANISH MAY BE SPOKEN

22. ESADEFORUM
PARALLEL SESSION
CHANNELS
THEME 2
PLATEA 2
ENGLISH
CASTELLANO
5
6
THEME 4 THEME 5
PLATEA 1
AMFITEATRE
3
4
1
2
ES POT PARLAR CATALÀ
CATALAN MAY BE SPOKEN

23. THEME 1: Taking responsibility for the
environmental impacts of tourism
LANGUAGES & CHANNELS
IDIOMAS Y CANALES / IDIOMES I CANALS
ENGLISH
CASTELLANO
1
2
CATALAN MAY BE SPOKEN
ES PODRÀ PARLAR CATALÀ

24. THEME 2: The role of governments in the
planning and management of destinations
LANGUAGES & CHANNELS
IDIOMAS Y CANALES / IDIOMES I CANALS
ENGLISH
5
CASTELLANO
6
CATALAN MAY BE SPOKEN
ES PODRÀ PARLAR CATALÀ

25. THEME 3:
Sense of place: local
communities, responsibility and the visitor
experience.
LANGUAGES & CHANNELS
IDIOMAS Y CANALES / IDIOMES I CANALS
ENGLISH
5
CASTELLANO
6
CATALAN MAY BE SPOKEN
ES PODRÀ PARLAR CATALÀ

26. THEME 4: The extension of social
participation in tourism: access to all
LANGUAGES & CHANNELS
IDIOMAS Y CANALES / IDIOMES I CANALS
ENGLISH
3
CASTELLANO
4
CATALAN MAY BE SPOKEN
ES PODRÀ PARLAR CATALÀ

27. THEME 5: The management of cruise
tourism in the Mediterranean
LANGUAGES & CHANNELS
IDIOMAS Y CANALES / IDIOMES I CANALS
ENGLISH
1
CASTELLANO
2
CATALAN MAY BE SPOKEN
ES PODRÀ PARLAR CATALÀ

28. SPEAKING
Please...

Speak naturally; avoid reading.

If you must read, try not to read too fast!

Do provide the interpreters with a copy of
your speaking notes in advance.
This includes quotes or lists of figures, too.

29. PARLAR
Si us plau...



Parleu, no llegiu.
Si llegiu, entoneu i llegiu amb ritme
pausat.
Els intèrprets necessiten còpia dels textos.
Exemples: text del discurs, cites literals o llistes
de xifres.

30. SPEAKING (2)
Please...


Keep a headset nearby to follow questions in
other languages.
Avoid feedback effects by keeping your
headset OFF while speaking.

31. SPEAKING (2)
Por favor...


Tenga a mano un receptor para las
preguntas.
Mantenga apagado el receptor al hablar por
el micrófono, para evitar desagradables
silbidos de megafonía.

32. LANGUAGES & CHANNELS
IDIOMES I CANALS
IDIOMAS Y CANALES
ENGLISH
CATALÀ
1
2
SE PUEDE HABLAR CASTELLANO

33. QUESTIONS
Please...

Wait for the microphone before asking your

Keep your headset OFF when you speak

Keep the microphone steady and pointed
question.
into the microphone.
toward you...

34. PREGUNTES
Si us plau...

No comenceu a parlar si no teniu el

Manteniu el receptor apagat mentre

Manteniu el micròfon en posició estable i
micròfon a la mà.
parleu, per evitar xiulades molestes de
megafonia.
correctament orientat a la boca.

35. Thank you Merci Gracias
Danke Grazie Gràcies!
aib@aibcnet.com
www.aibcnet.com
Tel +34 - 93 544 2727
Fax +34 - 93 544 2728

36. PROGRAMME RTD7
3rd October
8.00am: Registration opens at ESADEFORUM
10.00am: Official opening of RTD7
Mr. Jordi Ficapal (RTD7 Co-Chair) from TSI: Turisme Sant Ignasi, Mr. Xavier
Mena, President-Elect of the Xavier Foundation (TSI-Turisme Sant Ignasi), Mr.
Ramon Riera Bruch, Deputy Director of Tourism at the Diputació de
Barcelona, Ms. Sònia Recasens, Barcelona Second Deputy Mayor and Mr. Pere
Torres, Secretary of Business and Competitiveness.
#RTD7

37. PROGRAMA RTD7
3 d’octubre
8.00h Començen els acreditacions a ESADEFORUM
10.00h Obertura de la
ncia RTD7
Sr. Jordi Ficapal de Turisme Sant Ignasi-TSI, Sr. Xavier Mena, Proper President de
la Fundació Xavier (TSI-Turisme Sant Ignasi), Sr. Ramon Riera Bruch, Diputat
Delegat de Turisme, Sr. Pere Duran, Director de Turisme Barcelona, Sra. Sònia
Recasens, Segona Tinent d’Alcalde de Barcelona i Sr. Pere Torres, Secretari
General
d’Empresa
i
Competitivitat,
Departament
d’Empresa
i
Ocupació, Generalitat de Catalunya.
#RTD7

38. 11.00am: Increasing connectivity to destinations responsibly –
Focus on Barcelona & Catalunya
One of the key challenges in Responsible Tourism is attracting the right
visitors, the ones who will fit in best, enjoy the place, return and recommend the
place to others. The major challenge is to attract the people who will contribute
to making the destination a better place to live in and a better place to visit, and
of course to enable them to get from home to destination. Prof. Harold Goodwin
will chair a panel discussion with Mario Rubert, Director Operatiu de Promocio de
la Ciutat,
rea d’Economia, Empresa i Ocupacio, Ajuntament de
Barcelona, Vanessa Requena, Department Head Airport Management Centre
(CGA) Airport Marketing & Barcelona-El Prat Terminal T1 and Sr. Santiago
aMila, Deputy Director of Strategy of the Barcelona Port Authority.
#RTD7

39. 11.00h L’augment de la connexio entre destinacions de manera
responsable – Enfocament de Barcelona i Catalunya.
Un dels principals reptes en el turisme responsable s atraure als visitants
adequats, que gaudiran de l’estada, voldran tornar i recomenaran l’
ncia a
coneguts i familiars. Així doncs, l’objectiu s captar als visitants que contribueixin
a la millora del destí i sigui un millor lloc per visitar. Harold Goodwin, de
l’International Centre for Responsible Tourism, presidira una taula rodona amb
Mario Rubert, Director Operatiu de Promocio de la Ciutat,
rea
d’Economia, Empresa i Ocupacio de l’Ajuntament de Barcelona, i Vanessa
Requena, Directora Dpt. Centre Gestio Aeroportuaria (CGA) & Marketing
Aeroportuari Aeroport de Barcelona-El Prat Terminal T1 i Sr. Santiago
aMila, Sotsdirector General d’
gia de l’Autoritat
ria de Barcelona.
#RTD7

40. 11.45am: Barcelona 1992 to 2012. Port of Barcelona transformation as a Cruise
Destination
Twenty years of growth and transformation, changes in Barcelona and Catalunya since
hosting the Olympics in 1992. How has tourism impacted
on Barcelona and Catalunya? By Carles
s, Director General Creuers del Port
de Barcelona.
12.00pm:
The
destination:
achievements
and
challenges
Heidi van de Watt, ICRT South Africa will open up debate on what responsible tourism
means. This will be done through a panel discussion about the tourism management
challenges facing Barcelona, Catalunya and the Mediterranean so that tourism contributes
positively to sustainable development for local people and their environment. Dr. Jose
Antonio Donaire, from University of Girona will reflect on the Mediterranean view, the
perspective from Catalunya will be developed by Carlos Cabrera, consultant at Institut
Cerda, and the view from Barcelona will be provided by Joana Homs, assistant director at
Turisme de Barcelona, Barcelona’s tourist board.
#RTD7

41. 11.45h Barcelona del 1992 al 2012
Vint anys de creixement i transformacio, els canvis a Barcelona i Catalunya des que va ser
seu dels Jocs mpics el 1992. Com ha afectat el
turisme a Barcelona i Catalunya? La sessio sera presidida per Carles Domingo, Director
General de Creuers del Port de Barcelona.
12.00h La destinacio: xits i Reptes
Heidi van de Watt, de ICRT
- frica, obrira el debat sobre
Responsable.
ncia del Turisme
L’objectiu d’aquesta sessio es basa en buscar vies de gestio
stica que puguin aportar un
gra de sorra en el desenvolupament sostenible de les comunitats locals i el medi ambient a
Barcelona, Catalunya i el Mediterrani.
El Dr. Jose Antonio Donaire, de la Universitat
la seva visio des de la
perspectiva
del
Mediterrani,
aixi
com
Carlos
Cabrera,
Director General de l’ Institut
es referira al territori de Catalunya i finalment Joana
Homs, adjunta de direccio de Turisme de Barcelona ens
de Barcelona com a
destinacio.
#RTD7

42. 12:30p.m: Keynote: Mark Robinson, Managing Director of
Intercruises.
12:45pm: Keynote Harold Goodwin Leeds Metropolitan University
& ICRT: What does Responsible Tourism have to offer Barcelona?
1:15p.m. Keynote: Marta
n, VP Corporate Responsibility NH
Hotels and the International Tourism Partnership.
........... Lunch ...........
#RTD7

43. 12:30h: Intervencio del Sr. Mark Robinson, Managing
Director, Intercruises.
12:45h: Intervencio del Sr. Harold Goodwin Leeds Metropolitan
University & ICRT:
pot oferir el Tourisme Responsable a
Barcelona?
1:15h. Intervencio de: Sra. Marta
n, VP Corporate
Responsibility en NH Hotels i International Tourism Partnership
Member
........... Dinar ...........
#RTD7

44. 2:30pm: Presentation of the Five Conference Themes
The co-chairs for each of the conference themes will introduce the issues which
their panels will be addressing to set the agenda and enable participants to decide
which of the parallel sessions they wish to join at 16:15.
Theme 1
Taking responsibility for the environmental impacts of tourism
International theme chair: Dr. Susanne Becken, Professor of Sustainable Tourism at
Griffith University, Australia
Destination theme chair: Jordi Soler Insa, Head of Regional Directorate
(North), Oficina cnica de Parcs Naturals, Diputacio de Barcelona
#RTD7

45. 14.30h Presentacio dels cinc temes de la
ncia
Els co-presidents de cada un dels temes de la
ncia presentaran els aspectes
establerts a l’agenda i donaran a
ixer les sessions paral·leles a les que els
participants vulguin assistir a les 16.15h.
Tema 1
Assumir la responsabilitat dels impactes ambientals del turisme
tedra Internacional del tema: Dra. Susanne Becken, professora de turisme
sostenible de l’Universitat de Griffith,
lia.
tedra de la destinacio: Sr. Jordi Soler Insa, Cap de la Direccio Territorial Nord de
l’Oficina cnica de Parcs Naturals, Diputacio de Barcelona
#RTD7

46. Theme 2
The role of governments in the planning and management of destinations
International theme chair: M. Heidi van de Watt, ICRT South Africa, Cape
Town, South Africa Destination theme chair: M. Marian Muro, Tourism General
Director, Generalitat de Catalunya
Theme 3
Sense of place: local communities, responsibility and the visitor experience.
International theme chair: Mr. Jason Freezer, Head of Destination
Management, VisitEngland Destination theme chair: Dr. Jose Antonio
Donaire, Universitat de Girona.
#RTD7

47. Tema 2
El rol dels governs en la planificacio i gestio de destinacions.
tedra Internacional del tema: Sra. Heidi van de Watt, ICRT South - Africa, Ciutat
del Cap,
- frica. tedra de la destinacio: Sra. Marian Muro, Directora General
de Turisme, Generalitat de Catalunya
Tema 3
El sentit del lloc: les comunitats locals, la responsibilitat i
ncia del visitant.
tedra Internacional del tema: Sr.Jason Freezer, Director de Gestio de la
Destinacio, VisitEngland. tedra de la destinacio: Dr. Jose Antonio
Donaire, Universitat de Girona.
#RTD7

48. Theme 4
The extension of social participation in tourism: access to all
International theme chair: Mr. Adama Bah, ASSET, The Gambia
Destination theme chair: Mr. Diego
lez, Accessible Tourism, Agencia Catalana
de Turisme
Theme 5
The management of cruise tourism in the Mediterranean
International theme chair: Dr. Xavier Font, ICRETH Leeds Metropolitan University
Destination theme chair: M. Carla Salvado, Strategy & Communication, Port de
Barcelona
#RTD7

49. Tema 4
L’ampliacio de la participacio social en el turisme:
s per a tothom.
tedra Internacional del tema: Sr. Adama Bah, ASSET, The Gambia.
tedra de la destinacio: Sr. Diego
lez, Turisme Accessible,
ncia Catalana
de Turisme.
Tema 5
La gestio del turisme de creuers en el Mediterrani.
tedra Internacional del Tema: Dr. Xavier Font, ICRETH Leeds Metropolitan
University
tedra de la destinacio: Sra.
,
gia i Comunicacio, Port de
Barcelona
#RTD7

50. ...........
4. p.m. Coffee Break
...........
4.15pm: Break out into working groups at neighbouring TSI Building
Panelists, both local and international, will contribute their views on the theme
to which their expertise and insight apply.
Full details of parallel sessions in Themes & Panelists.
#RTD7

51. ...........
16.00h Pausa Cafe
...........
16.15h Divisio en grups de treball a l’edifici TSI-ESADE.
Els ponents tant locals com internacionals, aportaran els seus punts de vista
sobre les
tiques segons la seva
ncia. Tots els detalls de les sessions
paral·leles
a
Temes
i
Ponents.
#RTD7

52. HOW TO GET FROM
ESADEFORUM TO TSI
#RTD7

53. RTD7
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013
#RTD7

54. RTD7
#RTD7
Theme 1
Taking responsibility for the environmental
impacts of tourism
Assumir la responsabilitat dels impactes
ambientals del turisme
Room 119 TSI-Turisme Sant Ignasi (Universitat Ramon Llull), 1st Floor (C/
Marqués de Mulhacén 40-42)
International theme chair: Dr. Susanne Becken, Professor of Sustainable
Tourism at Griffith University, Australia
Destination theme chair: Mr. Jordi Soler Insa, Head of Regional Directorate
(North), Oficina Tècnica de Parcs Naturals, Diputació de Barcelona
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013

55. RTD7
#RTD7
•
•
•
•
•
•
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013
Mr. Maurici Carbó, Sustainable Coastal Tourism: Lloret Turisme – Lloret
Tourist Board
Mr. José Maria Paredes, Sales Director, Aqualogy (AGBAR)
Mr. Gérard André, Director and Expert Wellness, Eurofin Hospitality SA
M. Arantxa Garcia, Head of Sustainable Development, TUI Travel
Accommodation & Destinations.
Dr. Maria José Sarrias i Galcerán, Cap del servei de Qualificació
Ambiental, Direcció General de Qualitat Ambiental, Departament de
Territori i Sostenibilitat, Generalitat de Catalunya, presenting Sustainable
Tourism and Environmental Certification.
Mr. Toni Pujol, Environment Officer, Urban Habitat, Barcelona City
Council, presenting The Barcelona Citizen Commitment to Sustainability. A
sustainable city vision beyond a “sustainable destination” approach

56. RTD7
Theme 2
#RTD7
The role of governments in the planning and
management of destinations
El rol dels governs en la planificacio i gestio de
destinacions.
Platea 2 ESADEFORUM (Avinguda Pedralbes, 60-62)
International theme chair: M. Heidi van de Watt, ICRT South Africa, Cape
Town, South Africa Destination theme chair: M. Marian Muro, Tourism General
Director, Generalitat de Catalunya
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013

57. RTD7
•
•
•
•
•
•
•
•
•
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013
#RTD7
M. Shimada, Vice Alcalde de la ciutat de Kamaishi
Ms. Laura McGowan, Alberta Ministry of Tourism, Parks and Recreation
Prof. John Swarbrooke, Manchester Metropolitan University
M. Esther Trujillo, Partner at PlanBET Estrategias
Mr. Josep Mª Canyelles, Partner at Vector 5 · Excel·lència i Sostenibilitat.
Promotor de Responsabilitat Global
Mr. Fabrice Leclercq, Senior Advisor, Tourism & Destination a Eurofin
Hospitality SA
Dr. Francesc Valls, ESADE
M. Susana Conde, Director of Agrotravel Turismo Responsable and
Sustainble Tourism Assessor at Vitoria-Gasteiz City Council,
presenting How local governments can promote developing a sustainable
tourism destination: case study of Vitoria-Gasteiz
M. Joan Serra Cabado, Content Manager of the Strategic Tourism Plan
Barcelona 2015

58. RTD7
#RTD7
Theme 3
Sense of place: local communities, responsibility and
the visitor experience.
El sentit del lloc: les comunitats locals, la responsibilitat i
l’
ncia del visitant.
Room 101 TSI-Turisme Sant Ignasi (Universitat Ramon Llull), 1st Floor (C/
Marqués de Mulhacén 40-42)
International theme chair: Mr. Jason Freezer, Head of Destination
Management, VisitEngland
Destination theme chair: Dr. Jose Antonio Donaire, Universitat de Girona
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013

59. RTD7
•
•
•
•
•
•
•
•
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013
#RTD7
Dr. Robin Barden, ICRT Barcelona & Catalunya presenting Sensing Our
Way to Better Places
Mr. Nick Lloyd, writer, historian, guide and founder of Spanish Civil Walk
Tours
Dr. Enric Pol, Psicologia Social i Ambiental, Universitat de Barcelona
Dr. Jordi Tresserras, Universitat de Barcelona
M. Lucy McCombes, Research Fellow, International Centre for Research
in Events, Tourism & Hospitality (ICRETH), Leeds Metropolitan University
Mr. Evarist March, Botanist, nature-tour guide and creator of
Naturalwalks: Natural Tourism for Barcelona and Catalonia
Dr. Francesca Zanutto, Economic Geographer (La Sapienza
University, Rome), travel writer for Polaris Casa Editrice and
Communication Manager for hereBarcelona.
M. Mariana Mier Y Terán, Consultant with Inntravel (Spain & Portugal):
The specialists tour operators’ contribution to sense of place..

60. RTD7
Theme 4
#RTD7
The extension of social participation in tourism:
access to all
L’ampliació de la participació social en el turisme:
accés per a tothom.
Platea 1 ESADEFORUM, (Avinguda Pedralbes, 60-62)
International theme chair: Mr. Adama Bah, ASSET, The Gambia
Destination theme chair: Mr. Diego González, Access Tourism, Agencia Catalana
de Turisme
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013

61. RTD7
#RTD7
•
•
•
•
•
•
•
•
•
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013
Ms. Blanca Cros, Chief of Cultural and Leisure Programes at Agencia Catalana
de Turisme and ICRT Barcelona & Catalunya member
Mr. Jon Cortina, CEO of Viajes 2000
Mr. Francesc Aragall, President, Design for All Foundation
Mr. Jesús Hernández Galán, Director of Universal Accessibility at Fundación
ONCE & Vice-President of European Network for Accessible Tourism
Mr. Josep Mª Llop, Barcelona Provincial Museums (Museums DIBA)
Mr. Ramon Lamiel, Manager at Barcelona City Council’s Institute for People
with Disabilities (l’Institut Municipal de Persones amb Discapacitat)
M. Joanne Hendrickx, Sustainable Destinations Manager at Thomas Cook
Mr. Alex Anderson, Online Transportation Programs Manager, Intercruises
Ms. Lisa Grace, founder of Hidden City Tours

62. RTD7
Theme 5
#RTD7
The management of cruise tourism
in the Mediterranean
La gestio del turisme de creuers en el Mediterrani.
Amphitheater ESADEFORUM (Avinguda Pedralbes, 60-62)
International theme chair: Dr. Xavier Font, ICRETH Leeds Metropolitan
University
Destination theme chair: Ms. Carla Salvadó, Strategy &
Communication, Port de Barcelona
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013

63. #RTD7
RTD7
• Mr. Josep Vicent Mascarell, Director of Corporate Social
Responsability and Innovation, Balearia
• Mr. Christian Bové, Manager, Intercruises (Barcelona)
• M. Maria Cano, Cruise Manager Ports of Catalonia, A
responsible tourism cruise experiencie
• Mr. Paul Britton, Marine Operations Manager, Thomson
Cruises & Island Cruises
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013

64. HOW TO GET FROM
ESADEFORUM TO TSI
#RTD7

65. RTD7
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013
#RTD7

66. RTD7
Castellers Workshop
#RTD7
Thursday Evening 3/10 8pm
You are invited to participate in a Castellers workshop. This will be
very special and unique opportunity to learn and participate in a
thriving Catalan tradition; a tangible demonstration of the spirit and
power of community and collaboration.
This will finish around 9.30pm leaving you in a very central location
from which you can explore and find eateries in responsible tourism
heading down Rambla de Catalunya or into the Gràcia
neighbourhood, for example.
Starts and Ends: 8pm to around 9.30pm
Location: Behind Palau Robert, next to Passeig de Gràcia, 105
Nearest Metro: Diagonal (Green and Blue lines); Provença on the FGC
network
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013

67. #RTD7
RTD7
Aquí / here
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013

68. RTD7
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013
#RTD7

69. RTD7 4th October
8.00am: Registration at ESADEFORUM
Felip Puig, Minister of Empresa y
n de la Generalitat de Catalunya
9:15amThought for the day on responsibility from Josep
s Iriberri SJ.
Daniel Pearce
9.30am: On the record: the Travel Trade Gazette (TTG) Interview
Daniel Pearce, Brand Director and Editor of TTG will interview, centre stage and on the
record for publication, local Catalan experts as he asks question about what he has
heard about where Barcelona and Catalunya are heading with their destination, and
asks “Where do we go from here?”
• Pere Duran, General Director of Barcelona Turisme
• Santiago Hernandez, General Director of Hotel Barcelona Princess
• Rafael Serra, President of Unio Catalana d’Agencies de Viatges Especialitzades
Pere Duran
#RTD7

70. RTD7 4 d’octubre
8.00h Començen els acreditacions a ESADEFORUM
Felip Puig, Conseller d’ Empresa y
n de la Generalitat de Catalunya
Reflexio del dia sobre el concepte de responsabilitat per Josep
s Iriberri SJ
Daniel Pearce
9.30h “On the record”: Entrevista a The Travel Trade Gazette
Daniel Pearce editor de TTG entrevistara a experts locals de Catalunya. L’entrevista
exposara les opinions dels experts sobre els futurs reptes de Barcelona i Catalunya.
Participants:
• Sr. Pere Duran, Director de Turisme Barcelona
• Sr. Santiago Hernandez, Director de l’ Hotel Barcelona Princess
• Sr. Rafael Serra, President de l’ Unio Catalana d’Agencies de Viatges Especialitzades
Pere Duran
#RTD7

71. 10.10am: Keynote: M. Nikki White,
Head of Destinations and Sustainability at The Travel Association, ABTA “What can
outbound tour operators, organised through their trade association, contribute to making
destinations better places to live in, and better places to visit?”
10.40am : The Challenges of Responsible Tourism
Prof. Harold Goodwin (Leeds Metropolitan University and ICRT) will chair a discussion
with senior Catalan tourism officials. They will talk about how tourism can be coordinated to make it more sustainable for the city, the territory and beyond, a key
question here being: where does responsibility lie?
•
•
•
Mr. Joan Torrella, Operations Director for Tourism & Events, Barcelona City Council
Mr. Patrick Torrent, subdirector de l’Agència Catalana de Turisme
Mr. Francesc Vila, Director of Tourism Services, Diputació de Barcelona (Provincial Government)
#RTD7

72. 10.10h Intervencio de M. Nikki White
Nikki White com a cap de l’ rea de destinacions i sostenibilitat a The Travel
Association, ABTA ens definira les accions que els tour-operadors poden
dur a terme per fer
s atractiva l’estança del visitant.
10.40h Els reptes del Turisme Responsable
Harold Goodwin (Leeds Metropolitan University i ICRT) presidira un debat amb diferents
representants locals del sector sobre maneres de contribuir al desenvolupament de bones
ctiques i responsabilitats de turisme sostenible a les empreses.
Participants:
•
•
•
Sr. Joan Torrella, Director Operatiu de Turisme i Esdeveniments de l’Ajuntament de Barcelona
Sr. Patrick Torrent, subdirector de l’
ncia Catalana de Turisme
Sr. Francesc Vila, gerent de Serveis de Turisme de la Diputacio de Barcelona
#RTD7

73. 11.20 a.m. Coffee Break
.......................
11:40 a.m. Keynote: Jane Ashton, Head of Sustainable Development at Tui Travel PLC, on
What is TUI doing to ensure that tourism becomes more sustainable?
12:10 – 13:15 a.m. How Responsible Tourism creates market advantage Chaired by Prof.
Harold Goodwin
12.10am: Keynote: Frederic Gonzalo, Gonzo Marketing, Strategic marketing consultant &
Social media expert, on why destinations must embrace social networks towards
Responsible Tourism.
12:30am: Keynote: Mr. Xavier Font Leeds Metropolitan University, on marketing
Responsible Tourism, authenticity and keeping it real. Questions and discussion on
marketing Responsible Tourism.
Questions
and
discussion
on
marketing
Responsible
Tourism.
#RTD7

74. Pausa Cafe
.......................
11.40h Intervencio de Jane Ashton, Directora de Desenvolupament Sostenible de TUI
Travel PLC. Quines accions es duen a terme per TUI per garantir bones
ctiques en el
turisme sostenible?
12:10h-13:15h Com el Turisme crea avantatge en el mercat Presidit pel Prof Harold
Goodwin.
12.10h: Keynote: Sr. Frederic Gonzalo, Gonzo Marketing, consultor de
rqueting
gic i expert en mitjans de comunicacio social, sobre El perque els destins
stics
han d’adoptar les xarxes socials per avançar cap el Turisme Responsable.
12:30h: Keynote: Dr Xavier Font Leeds Metropolitan University, Sobre la comercialitzacio
del Turisme Responsable, autenticitat i mantenir realitat. Preguntes i debat en la
comercialitzacio del Turisme Responsable.
Preguntes i debat en la comercialització del Turisme Responsable.
#RTD7

75. ...........
Lunch
...........
2.15pm: Thematic working groups will complete their work and prepare their
conclusions
The five theme groups—track co-chairs, panel speakers AND their audience—reconvene
to complete their work, agreeing the content and conclusions for the relevant sections
of the RTD7 Conference Declaration. This is an opportunity to be part of the legacy: The
2020 Vision for Responsible Tourism from Catalunya–The Barcelona Declaration.
...........
3.15. p.m. Coffee Break
...........
#RTD7

76. ...........
Esmorzar
...........
14.15h Segona sessio
TSI-ESADE)
tic pels grups de treball: preparacio de conclusions (a l’edifici
L’enfocament canvia de discussio i exploracio de les qüestions a formular recomanacions
per a la declaracio-el principal producte final de la
ncia–una gran oportunitat
de contribuir al seu llegat.
...........
15h15 Pausa Cafe
...........
#RTD7

77. 3.30pm: Regeneration of Destinations
Based on the contributions from various speakers during the Conference Field Trip to the
Costa Brava seaside town, L’Estartit i Torroella de Montgri, Josep Capella, DCB
Turisme, and Ricard Pie, Universitat de Barcelona, Urbanisme i Ordenacio del
Territori, will present conclusions on what coastal destinations can do to “turn things
around”.
3.50pm: Keynote: Jason Freezer, Head of Destination Management, VisitEngland, on the
Challenges of Destination Management.
4:00 pm: Keynote: Andy Cooper, Director of Government and External Affairs, Thomas
Cook Group
4:10 pm: Conclusions on RTD7 Conference Themes: the track chairs present their
conclusions from each of their thematic working groups.
#RTD7

78. 15.15h Regeneracio de les destinacions.
En base a les aportacions de diversos altres membres clau de l’excursio a l’EstartitTorroella de Montgri,
, DCB Turisme i Ricard Pie, Universitat de Barcelona,
Urbanisme i Ordenacio del Territori, exposaran les accions
ries per contribuir a la
renovacio de zones que anteriorment han patit els impactes negatius d’un turisme de
masses.
15.50h: Keynote: Jason Freezer, Director de Gestio de la Destinacio, VisitEngland, sobre
els desafiaments per la gestio de destinacions.
16:00h: Keynote: Andy Cooper, Director d’Afers d’Exteriors i de Govern, Thomas Cook
Group
16:10h: Conclusions sobre els temes de la
ncia
#RTD7

79. 5.00pm: Closing & Declarations: The 2020 Vision for Responsible Tourism from
Catalunya–The Barcelona Declaration by Dr. Ricard Santomà, Director of TSI-Turisme Sant
Ignasi (Universitat Ramon Llull), Mr. Pere Duran, General Director of Barcelona
Turisme, Prof. Harold Goodwin from the International Centre for Responsible Tourism and
Mr. Jordi Ficapal from TSI: Turisme Sant Ignasi.
6.00pm: Group attendees and speakers picture and Reception with wine
8.00pm: Ceremony for the First Catalan Responsible Tourism Awards at the stunning
bioclimactic Torre Agbar.
RTD7 conference delegates are warmly invited to attend. An experience not to be missed.
#RTD7

80. 17.00h: Cloenda i declaracions: The 2020 Vision for Responsible Tourism from
Catalunya: The Barcelona Declaration pel Sr. Ricard Santomà, Director de TSI-Turisme
Sant Ignasi (Universitat Ramon Llull), Sr. Pere Duran, Director de Turisme
Barcelona, el Prof. Harold Goodwindel International Centre for Responsible Tourism i el
Sr. Jordi Ficapal de Turisme Sant Ignasi-TSI.
18.00h: Foto de grup i Trobada professional
Queda’t
s de la presentacio de la Declaracio de Barcelona, y compartim una copa
de vi plegats.
20.00h:
nia per l’atorgament dels primers Premis Catalans de Turisme
Responsable a l’impressionant Torre Agbar. Els delegats de RTD7 estan convidats a
assistir: una
ncia nica que no es podra perdre!
#RTD7

81. TORRE
AGBAR
HOW TO GET FROM
TSI/ESADEFORUM TO
TSI
TORRE AGBAR
#RTD7

82. #RTD7

83. #RTD7

84. Parking BSM - Ona Glòries
Entrada por C/ Ciudad de Granada, 173
Tlf. 93 309 23 45
323 plazas de parking disponibles
Horarios de aparcamiento al público: 24h
Parking del Centro Comercial Glòries
Entrada por C/ Ciudad de Granada y C/ Llacuna
Tlf. 93 486 02 30
3.000 plazas de parking disponibles
Horarios de aparcamiento al público:
- De lunes a viernes: 9:00h - 00:00h
- Sábados: 9:00h - 01:00h
- Domingos: 9:30h – 00:00h
- 2 horas gratuitas
#RTD7

85. RTD7
The 7th International
Conference on
Responsible Tourism
in Destinations
Barcelona – Catalunya
1st – 4th October 2013
#RTD7