Usability, gamification, augmented and virtual reality as one of my 2016-2017 lectures at the University of Bergamo

IT for Tourism Managers, UniBg 2016-2017
Design: Usability, Gamification,
Augmented & Virtual Reality
Design: Usability, Games. Lecture 12, December 15, 2016

IT for Tourism Managers, UniBg 2016-2017IT for Tourism Managers, UniBg 2016-2017
What Are We Talking About Today?
slide 2Design: Usability, Games. Lecture 12, December 15, 2016
1. Design
2. Usability
3. Graphic Design
4. Gamification
5. Storytelling
6. Augmented Reality
7. Virtual Reality

Design

Design In Practice
Suppose you are part of a DMO (Destination Management
Organization), or at least work for a DMO –- as I hope you will.
When you build your destination’s website -– or app, or any
digital communication product -– you may run the risk of
producing something that appeals to you, but was in fact not
really designed.
You may run the risk of producing something that was not
really meant to perform its task, but only to appeal,
like -– as Don Norman’s example goes –- Starck’s Alessi juicer...

Usability?
According to Wikipedia, usability is “the extent to which a product can be used
by specified users to achieve specified goals with effectiveness, efficiency, and
satisfaction in a specified context of use.”
Design: Usability, Games. Lecture 12, December 15, 2016 slide 5

Usability!
Usability can be technically and informatically measured.
In a nutshell, however, your design problem about usability deals with situations
where your website’s visitors
 can not find what they
are looking for
 feel uncertain: “what
should I do?”
 stop and get lost
 feel like losing control
 feel exploited

Navigation
According to Wikipedia, web navigation refers to “the
process of navigating a network of information
resources in the World Wide Web, which is organized as
a hypertext or hypermedia.
The user interface that is used to do so is called a web
browser.
A central theme in web design is the development of a web navigation interface
that maximizes usability.”
The first condition to be checked while evaluating the quality of any web navigation
is whether a menu is always available in each and every page of the website.
Other conditions may also –- or rather should –- be considered.

Breadcrumbs
If you remember a previous slide in this presentation, you know that a situation
to be avoided is making your web visitor feel lost while visiting your website.
A widely used solution are breadcrumbs.
The term comes from the trail of
breadcrumbs left by Hansel and Gretel
in the popular fairytale.

Kiwi Breadcrumbs
Another
navigation tool
is the mouse-
activated image
name.

Graphic Design
The perception users have of a website depends very much on the look-and-feel of
its template.
slide 10

Logos
The destination’s and the website logo may be very relevant to its brand.
And a logo must be graphic! Shapes, not fonts...
slide 11

Gamification
If you make people play, they’re going to have fun -– and are more likely to
remember you in the future.
slide 12

App Gamification
An app made in Oporto advises according to the user’s feeling.
slide 13

Storytelling
If you tell a story, you’re more likely to be listened by your audience, and you can
well put into your story some recommendations to buy –- or at least to visit.
slide 14
Bartolomeo
Colleoni
Bergamo,
Colleoni Chapel
Malpaga,
Colleoni Castle

Augmented Reality
TripWolf provides augmented reality, itself a sort of gamification. So do others.
slide 15

Virtual Reality
To quote Wikipedia once again, “Virtual
reality (VR) typically refers to computer
technologies that use software
to generate realistic images, sounds and
other sensations that replicate a real
environment (or create an imaginary
setting),
slide 16
and simulate a user's physical presence in this environment,
by enabling the user to interact with this space and any objects depicted therein
using specialized display screens or projectors and other devices.”

Virtual Reality and Reality

Usability, gamification, augmented and virtual reality as one of my 2016-2017 lectures at the University of Bergamo

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Usability, gamification, augmented and virtual reality as one of my 2016-2017 lectures at the University of Bergamo