2. The problem with Japanese
consumers - waste
•773,500 tonnes of plastic
lunchbox cases a year CONVINCE
CONSUMERS IN
•27 billion sets of disposable JAPAN THAT
chopsticks in 2007 UNPACKAGED
•30.5 billion plastic shopping GOODS ARE
bags a year BETTER THAN
PACKAGED GOODS
•Unsustainable, unnecessary
•In the attempt to make everything
easy and practical they’ve
overlooked the consequences