31.
• The
more
levels
we
differen5ate
on,
the
more
users
will
indicate
you
have
provided
them
a
differen5ated
UX
(duh)
• Differen5a5on
is
jus5fied
on
all
dimensions
• But
differen5a5ng
on
just
the
bling
level
might
have
the
least
strong
effect
32. Might
have
the
least
strong
effect.
as
some
people
are
seriously
bending
this
rule.