This document profiles Gerd Giesen and his management consulting firm. It outlines his experience in brand development, strategy, and implementation for mid-sized consumer goods companies. The firm provides strategic consulting services and works with a network of partners to fully implement plans. References are provided from various retailers and industry clients where Gerd Giesen has helped develop strategies and increase sales and market share. Contact details are provided at the end.

1. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN

2. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
CONTENTS
PROFILE
SERVICE OFFER
TARGET GROUP AND MARKETS
REFERENCES
CONTACT DETAILS
2Copyright © Gerd Giesen

3. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
CONTENTS
PROFILE
3Copyright © Gerd Giesen

4. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PROFILE– COMPANY
OWNER
Gerd Giesen
Proven track-record as CEO/Managing Director and Sales Director
Long-term experience in mid-size companies and multinationals
Brand and market development
national and international markets
4Copyright © Gerd Giesen

5. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PROFILE – CORE COMPETENCE – USP
Strategy development and sharpening of your brand and private label in retail and
industry: B2C and B2B
FMCG and consumer goods related industry
Implementation „hands on“ with own network
national und international markets
„Full service“ for your brand in cooperation with high-performance partners
national und international markets
5Copyright © Gerd Giesen

6. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PROFILE - OUR TEAM
Experienced sales network national und international as „Interim managers“
CEO/Managing Directors
Sales Directors
Key Account Managers
Highly motivated freelancers to create best short-term results. No long-term costs.
Long-standing contacts to trade and industry
create confidence and sustainability
6Copyright © Gerd Giesen

7. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PROFILE – OUR SERVICE NETWORK
Cooperation partners for your brand:
Brand strategy
„Corporate Identity“ and design
Brand activation
POS marketing
Theme promotions
Merchandising
Sampling
Direct marketing
New media
Company foundation and management of overseas branches
HR Management
Product certification and registration
7Copyright © Gerd Giesen

8. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PROFILE – OUR SERVICE NETWORK
Cooperation partners for your brand: www.playframe.de
8Copyright © Gerd Giesen

9. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PROFILE – OUR SERVICE NETWORK
Cooperation partners for your brand: www.gvk.de
9Copyright © Gerd Giesen

10. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PROFILE – OUR SERVICE NETWORK
Cooperation partners for your brand: www.de.cpm-int.com
10Copyright © Gerd Giesen

11. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PROFILE – OUR SERVICE NETWORK
Cooperation partners for your brand:
11Copyright © Gerd Giesen

12. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PROFILE – OUR SERVICE NETWORK
Cooperation partners for your brand: www.intergest.com
12Copyright © Gerd Giesen

13. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PROFILE – OUR SERVICE NETWORK
Cooperation partners for your brand:
13Copyright © Gerd Giesen

14. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
CONTENTS
PROFILE
SERVICE OFFER
14Copyright © Gerd Giesen

15. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
SERVICE OFFER STRATEGY
Strategy development for your brand and private label
Corporate strategy
Sales strategy
Marketing strategy
Entry in foreign markets with “feasibility study”
Entry and growth in German trade
Turnaround and restructuring
Market due diligence with M&A
Case studies
15Copyright © Gerd Giesen

16. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
SERVICE OFFER STRATEGY SALES
Strategy development
Focus countries and market potential
Development of market share and trends
Distribution channels and potential
Focus customers and potential
Comparison market vs. company
Competitor analysis by categories / focus customers / P&L / SWOT
Analysis of focus customers by categories / competitors / P&L
„Logistics“ as USP
New client acquisition
16Copyright © Gerd Giesen

17. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
SERVICE OFFER STRATEGY MARKETING
Strategy development
New product development
Market research with „ antenna shops“ and online panel
Expert group retailing with product evaluation
POS and end consumer communication
Merchandising
Website and e-commerce
Direct marketing
Presentation on expositions and trade shows for focus customers
17Copyright © Gerd Giesen

18. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
SERVICE OFFER IMPLEMENTATION
Product certification and registration
Product testing and certifications e.g. for home appliances, audio/video
products, medical products, textiles, telecommunication equipment
Implementation
Action plan with turnover prognosis and margin forecast
Realization with high-performance cooperation partners
national und international markets
„Full service“ for your brand and private label
18Copyright © Gerd Giesen

19. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
CONTENTS
PROFILE
SERVICE OFFER
TARGET GROUP AND TARGET MARKETS
19Copyright © Gerd Giesen

20. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
TARGET GROUP
MID-SIZED COMPANIES
Consumer goods industry
national und international
TARGET MARKETS
Germany
International markets
20Copyright © Gerd Giesen

21. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
CONTENTS
PROFILE
SERVICE OFFER
TARGET GROUPAND TARGET MARKETS
REFERENCES
21Copyright © Gerd Giesen

22. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
REFERENCES
COMPANIES
− ROWENTA WERKE GmbH, Offenbach, Germany
− BEIERSDORF AG, Hamburg, Germany
− BEIERSDORF SPOL. s.r.o., Prague, Czech Republic
− CARL KÜHNE KG, Hamburg, Germany
− GIES KERZEN GmbH, Glinde, Germany
− HENKEL KGaA, Düsseldorf , Germany
− HENKEL CR s.r.o., Prag, Czech Republic
− HENKEL Ltda., São Paulo, Brazil
− CURVER Germany GmbH, Neu-Isenburg, Germany
− FLORAGARD Vertriebs GmbH für Gartenbau, Oldenburg, Germany
22Copyright © Gerd Giesen

23. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
REFERENCES
BUYING COOPERATIONS
− MARKANT / ZHG (GER)
− EDE Einkaufsbüro Dt. Eisenhändler
− EK Servicegroup (GER)
− expert Zentrale GmbH (GER)
− MCS Marketing- und Convenience Shop System GmbH (GER)
− GES Großeinkaufsring des Süßwaren- und Getränkehandels eG (GER)
23Copyright © Gerd Giesen

24. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
REFERENCES
HYPER- AND SUPERMARKETS
−Ahold N.V. (NL)
−Assai (BR)
−Atacadao (BR)
−BBB & R Handels GmbH (GER)
−Carrefour (F)
−Continente (P)
−Coop (CH/IT)
−EDEKA ZENTRALE AG & Co. KG (GER)
−Extra (BR)
− Globus SB Warenhaus (GER)
− HIT Handelsgruppe GmbH & Co. KG
(GER)
− Kaufland (GER/CZ)
− MERKUR (A)
− MIGROS (CH)
− Pao de Acucar (BR)
− Rewe Group (GER/A)
− Wal-Mart (BR)
24Copyright © Gerd Giesen

25. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
REFERENCES
CONVENIENCE-STORES
− LEKKERLAND (GER)
− SPAR Convenience
− BÄKO Nord & Süd
− MINERAL OIL COMPANIES
− ARAL, SHELL, JET
− ESSO, AGIP, OMV
− HEM, ORLEN, WESTFALEN
− SSP (RAILWAY STATIONS)
− Dr. Eckert, Stuttgart (GER)
− Special items stores
− Leading vendor machine operators
25Copyright © Gerd Giesen
CASH & CARRY MARKETS
− FEGRO / SELGROS (GER)
− Handelshof Management GmbH (GER)
− METRO Group (A/GER/RUS)
− RATIO Handel GmbH & Co. KG (GER)
− Wasgau (GER)

26. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
PHARMACY DEALERS
−ANZAG
−Celesio
−Flemming Dental
−GEHE
−Intermed Service
−Kohlpharma
−NOWEDA
−PHÖNIX
−SANACORP
26Copyright © Gerd Giesen
REFERENCES
DRUGSTORES
− Budnikowsky (GER)
− dm-drogerie markt (GER)
− Droga Raia(BR)
− Drogaria São Paulo (BR)
− Marionnaud (A.S.Watson Group/Hutchison
Whampoa HKG)
− Müller Ulm (GER)
− Onofre e Droga Band (BR)
− Rossmann/Kloppenburg (GER)
− Schlecker/Ihr Platz (GER)
− Ultra Farma(BR)

27. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
REFERENCES
DEPARTMENT STORES
El Corte Inglés S.A. (E/P)
Galeria Kaufhof (GER)
Galeries Lafayette (F)
Grupo Ikesaki (BR)
Harrods (UK)
KARSTADT (GER)
KMART (CZ)
Kotva a.s. (CZ)
Tesco Stores ČR a.s. (CZ)
27Copyright © Gerd Giesen
REFERENCES
DISCOUNTERS
Aldi Süd / Nord (GER)
Hofer (A)
LIDL (GER)
Netto Markendiscount (GER)
Norma (GER)
Penny Markt (GER)
Blokker Nederland B.V. (NL)
MAIL ORDER
La Redoute (F)

28. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
REFERENCES
HARDWARE STORES / DIY
− Argos Home Retail Group (GB)
− Bauhaus (GER)
− BauMax Group (A)
− BayWa (GER)
− Globus Group: hela Profi Zentrum (GER)
− GROUPE ADEO (F): Leroy Merlin, Bricomart, Bricocenter
− Hellweg (GER)
− Hornbach (GER)
− Jumbo-Markt AG (CH)
− Kingfisher plc (UK): B&Q, Castorama, Brico Depot
− OBI GmbH & Co. Deutschland KG (GER)
− Praktiker / Max Bahr (GER)
− Rewe Group: toom BauMarkt (GER)
− ZEUS / hagebaumarkt (GER)
28Copyright © Gerd Giesen

29. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
REFERENCES
GARDEN CENTERS/-FILIALISTS
− Bellandris-Mein Gartencenter (GER)
− botanic (F)
− Dehner (GER)
− Floraland (Zeus) (GER)
− GBC (A)
− JARDINARIUM (E)
− Pflanzen-Kölle Gartencenter (GER)
− SAGAFLOR AG Vertriebssystem Bellandris (GER)
− verdecora (E)
29Copyright © Gerd Giesen

30. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
REFERENCES
FURNITURE STORES/-FILIALISTS
− Domäne (GER)
− Hans Segmüller Polstermöbelfabrik GmbH & Co.KG (GER)
− Höffner (Krieger) (GER)
− Kika / Leiner (A)
− Möbel Kraft (GER)
− POCO (GER)
− Porta (GER)
− SB-Möbel Boss (GER)
− Sconto Möbel-Sofort (GER)
− XXXL Lutz, Möma, Siegle (Hiendl) (GER)
30Copyright © Gerd Giesen

31. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
REFERENCES
BEVERAGE WHOLESALERS (GER)
− Ahlers Getränke
− Behn Getränke
− Bley & Bley
− BSC GmbH
− Brunnenkopp KG
− Bührmann Weine
− Epping Gastroservice
− Getränke Hoffmann (GAM)
− Getränke Horst Lehmann
− Getränke Pfeiffer (GAM)
− NGV - Nordmann Gruppe
− Hellwege
− HeVo Vertriebs GmbH
31Copyright © Gerd Giesen
− Krämer GmbH
− Löffelsend & Wein Compagny GmbH
− Menke & Stein Gruppe
− Meyer Getränke
− Orterer Getränke (GAM)
− Rössler GmbH
− Korn Josef A. GmbH & Co
− Rügen C&C
− WSK GmbH
− Waldhoff Gruppe

32. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
CONTENTS
PROFILE
SERVICE OFFER
TARGET GROUPS AND TARGET MARKETS
REFERENCES
CONTACT DETAILS
32Copyright © Gerd Giesen

33. MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
CONTACT DETAILS
MANAGEMENT STRATEGY PERFORMANCE
GERD GIESEN
Neuer Wall 50
20354 Hamburg
Germany
Phone +49 (0)40 822186-339
Fax +49 (0)40 822186-450
Mobile +49 (0)173 4113294
E-Mail: office@msp-giesen.com
Website: www.msp-giesen.com
VAT Identification No.: DE 273060678
33Copyright © Gerd Giesen