1. 1 Introduction to QR Codes

3. 2D Barcodes (matrix barcode)

4. Encodes any type of data (E.g: binary, alphanumeric)

5. Most common functions used for in UK include:Direct to URL (Web address) Forward user to SMS message with prefilled details Forward user to e-mail with prefilled details Video or music download / link To name but a few! Essentially a QR code can link your smartphone or tablet device to any function it can perform, without you having to do so manually.

9. Environmentally-Friendly – QR Codes can make more efficient use of printed material, thus reducing waste.

10. Device Independent – QR codes can be read by any device with a QR code reader, so there is no need for special cross-platform development.

11. Versatile – QR Codes can be integrated into a wide range of marketing materials for just about any purpose, including print based, direct mail and outdoor display.

12. Measurable - Actions triggered via your QR Codes can be traced with analytics or other tools for precise measurement.

14. An appropriate marketing campaign that can be complimented by the use of QR Codes

17. 8 Get inspired! in New York comes alive! Click to view

19. Is the QR pointing appropriately? - the QR code should direct the user to content that complements the material your QR code was displayed on.

20. Are people going to scan? - your target users may need to be encouraged to scan the QR code. It may be helpful to provide some information about where you are sending the users to. E.g: “Scan here for 25% off your next order…”

21. Is the QR pointing to somewhere that is mobile friendly? - the person who scans your code will be using a handheld device. Therefore, you'll want to ensure that you direct users to a mobile friendly page. Sending users somewhere that is not formatted for their device will give the wrong impression.

23. 11 Want to know more? Give us a call (01454 261111)