This is my answer to question 2 of the Media Studies Evaluation

1. How effective is the combination of
your music video and ancillary texts?

2.  We chose to create a music video with teddy bears for a comedic
factor alone. However, after a bit of thought, a storyline started to
merge with the comedy and before we knew it, we had a solid
idea.
 One thing we looked for when watching artists music videos was
how memorable they were. Videos such as; Michael Jackson’s
‘Thriller’, Psy’s ‘Gangnam Style’ and Nickelback’s ‘Rock Star’

3.  Originally, we had the idea of including images of teddy bears within our
poster and digipak. This was until we realised that having the bears on all
forms of media would take away from the artists original image. This
song being a single, and the poster and digipak advertising the album as
a whole, it made sense to keep the theme of the video different to the
theme of the poster and digipak.
 This has been done before by major artists, such as Michael Jackson. The
artwork on his album ‘Thriller’ had no themes related to the music video
for ’Thriller’.

5.  Both the digipak and poster have black backgrounds because as
we created it, we remembered that from looking at other country
albums, the artists name and logo was more prominent and
important that the image.
 With this in mind we knew that having a simple black
background would compliment and highlight all the text that we
put on.

6.  Brantley Gilbert’s logo was one of the key features of our digipak
and poster. Since this is what best represents him as an artists, we
made sure it was the centre of the attention.
 As well as his full name logo, he has a small symbol that appears
to be a B and G merged together, which are the two letters that
start his name. This logo is incorporated onto his iconic that he
wears at every show, so we decided to include it on the inside
cover.

7.  We decided to keep the font consist throughout, so that
it would further enable the audience to make a
connection between the two forms of media and
associate it with the artist

8.  Brantley Gilbert is an already existing country
powerhouse brand. He has his own store
where he sells the usual merchandise but also
hot pants and hip flasks.