A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups. Now add IPv6 to the picture, digital invasion, UGC/MGC user and machine generated content; we're not that from the day fridges tweet about food needs, tvs' about programs, subways and highways about traffic, clubs about nightlife, ... So now imagine adding that to the picture, a digital blueprint of society.

1. Real-Time Everything:
the Era of Communication
Ubiquity
by Rob Gonda - SapientNitro
Monday, March 15, 2010

2. About:me >> Real Time
EXPERIENCE IS INFLUENCED BY MANY
THINGS
CONTENT
EXPERIENCE IS INFLUENCED BY MANY
E IS INFLUENCED BY MANY
THINGS
ASTHETICS
PEOPLE
CE IS INFLUENCED BY MANY
CONTENT
CONTENT TECHNOLOGY
ASTHETICS
PEOPLE ASTHETICS
CONTENT
TECHNOLOGY
TECHNOLOGY
ASTHETICS
E
TECHNOLOGY
Monday, March 15, 2010

3. Monday, March 15, 2010

4. Size of the Internet
Monday, March 15, 2010

5. Evolution of the Internet
Monday, March 15, 2010

6. Size of the Internet
Today, there are
1,733,993,741
users online
Monday, March 15, 2010

7. The World According to Google
(or Eric Schmidt anyway...)
Five years from now the internet will be dominated by Chinese language content
Today's teenagers are the model of how the web will work in the next five years –
They jump from app to app to app seamlessly.
Five years is a factor of ten in Mooreʼs Law, meaning that computers will be
capable of far more by that time than they are today.
Within five years there will be broadband well above 100MB in performance – and
distribution distinctions between TV, radio and the web will go away
More Video.
Monday, March 15, 2010

8. More Data Than Ever
724,311,510,618,248,992,017
Bytes of information created in 2009 – IDC
OR 674,567,661,000+ GB
OR 84B Full 8GB iPhones
23,952,000,000,000
Bytes of information created every second (roughly)
IDC Digital Information Universe Study - 2009
Monday, March 15, 2010

9. More Info Than Ever
“In 2009, more data was generated by individuals
than in the entire history of mankind through 2008.”
Harvard Business Review
The Social Data Revolutions
http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html
... and that’s by individuals ... wait until machines get on board
i.e. foursquare ... it’s starting ...
Monday, March 15, 2010

10. More Places Than Ever
Monday, March 15, 2010

11. More Places Than Ever
Monday, March 15, 2010

12. More Places Than Ever
Monday, March 15, 2010

13. More Places Than Ever
Monday, March 15, 2010

14. More People Than Ever
“According to our research, Twitter is as of December
processing more than one billion tweets per month. January
passed 1.2 billion, averaging almost 40 million tweets per
day.”
-- Royal Pingdom
Twitter: Now more than 1 billion tweets per month
http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/
Monday, March 15, 2010

15. More People Than Ever
“Today we're celebrating our sixth birthday, and this week
there will be 400 million people on Facebook. Just one year
ago we served less than half as many people...”
-- Mark Zuckerberg, Facebook
Six Years of Making Connections
http://blog.facebook.com/blog.php?post=287542162130
Monday, March 15, 2010

16. Faster and Faster…
Monday, March 15, 2010

17. Faster and Faster…
Monday, March 15, 2010

18. Ok, so there’s tons of data, but what about real time?
Monday, March 15, 2010

19. Real Time Activities
Streams
Offers
Customer Service
... Everything
Commerce
Digital Out of Home
Collaboration
Monday, March 15, 2010

20. Context Evolution
Email Chat Stream
Tempo Asynchronous Synchronous Synchronous
Access Secret Private Public
Context Inbox Room Stream
Monday, March 15, 2010

21. Monday, March 15, 2010

22. Monday, March 15, 2010

23. Live Stream Platforms
Check out @RobGonda at #SXSWi
Monday, March 15, 2010

24. Monday, March 15, 2010

25. Monday, March 15, 2010

26. Monday, March 15, 2010

27. Monday, March 15, 2010

28. • Smart Autofollowing
• Instant Fullscreen Media Viewing
• Choosing Media Associated with Links
• Location-Based Posting and Results
• Instantaneous Privacy Settings for Posts
• Recommendations
• Relevancy Rankings for the Google Buzz Feed
Monday, March 15, 2010

29. this
just
in
• Settings to control what gets sent to your inbox
• Comments on your posts
• Comments on posts after you comment on them
• Comments on posts after you are @replied on them
• Explanations for why posts get sent to your inbox and a
“Mute” link
Monday, March 15, 2010

30. Who will win?
Monday, March 15, 2010

31. Monday, March 15, 2010

32. Monday, March 15, 2010

33. Social Shopping
Monday, March 15, 2010

34. Monday, March 15, 2010

35. Monday, March 15, 2010

36. Real Time Search
Current Data Push
Time Sensitive Search
Geospatial Search
Pulse Rank is the new PR
Monday, March 15, 2010

37. Have you noticed this?
Monday, March 15, 2010

38. or this?
Monday, March 15, 2010

39. SEO + SMM = Real-Time Optimization
Monday, March 15, 2010

40. Monday, March 15, 2010

41. Real Time Collaboration
Monday, March 15, 2010

42. Monday, March 15, 2010

43. Monday, March 15, 2010

44. Monday, March 15, 2010

45. IBM's Project Vulcan
• IBM's Project Vulcan Is Google Wave Meets Facebook Meets
BI
• Vulcan Demonstrated as Next-Gen Collaboration Platform
• Project Vulcan is being described as the next generation of
Lotus Notes. It's an aggregation or federation of email,
calendars, profiles, to do lists and social analytics all in one
place. It's designed to filter out noise from real-time
conversations, make recommendations and provide relevant
content.
Monday, March 15, 2010

46. Monday, March 15, 2010

47. Monday, March 15, 2010

48. Mobility
Monday, March 15, 2010

49. Monday, March 15, 2010

50. Monday, March 15, 2010

51. Monday, March 15, 2010

52. Monday, March 15, 2010

53. The Future
“Imagination is more important than knowledge. For knowledge is limited to all we now
know and understand, while imagination embraces the entire world, and all there ever will be to know
and understand.” -- Albert Einstein
Monday, March 15, 2010

54. Monday, March 15, 2010

55. Thanks!
Rob Gonda
Director - SapientNitro
mail: rob@robgonda.com
web: sapientnitro.com
blog: takemetoyourleader.com
@RobGonda
Monday, March 15, 2010