1. Evaluation
How Does Your Media Product
Represent Particular Social Groups?

2. Listeners of the Genre.
• Electronica especially is a genre many listeners will try making
themselves at least once; Electronic-Rock, many listeners are
already able to play in a rock band, hit with the idea of making
music a little more impressive, more difficult and just more
electronic, so give it a little go themselves.
• My magazine is appropriate for these people in that it includes
accounts from producers explaining specifically how they made it to
where they are, and the magazine offers tips and tricks for readers
who want to make their own music, or are at least interested.
It represents the lifestyle of the listeners of Electronica-Rock genres.

3. Genders, Sexuality and Age
• My magazine represents the view of
heterosexuality through its use of the male
gaze. The attractive male models used are
representatives of the views and lifestyles of
readers. These are people followers aspire to
be; they aspire to dress similar, look similar
and lead similar lifestyles. In terms of the male
gaze, the model pictured has clear skin, looks
clean, and dresses well. These are also people
that hetrosexual women and homosexual men
will most likely find sexually attractive, whilst
hetrosexual man will find them to be
attractive role-models.
He is also someone to whom the younger
generations can relate. His candid-looking
pose represents the youth’s (+ youths’) virility,
personality and playfulness.

4. (Listening) Music Nerds
• Actual Electronic-Rock music has only recently started to gain some
mainstream success. The types of people who listen are most likely those
who spend day-in day-out searching everywhere for new music; looking
into the different genres and exhausting their collections of the artists’
music.
• These are the kinds of people who like to know things. They all have
different genres and styles they started out with, and will always have
respect for what inspired them to search further.
• My magazine represents these people’s needs to know more. It is heavily
text based, because I know they want to know all they can. There are web-
links and QR codes to find out more. They don’t mind if there’s a large
block of text to get through.
• They take pride in not belonging specifically to any sort of genre. Being
‘different’ without actually making an effort to. To them, ‘mainstream’ is
little more than a little annoying, and just inspires them to look further to
extend their musical and artist knowledge past that of the general public.
• David Mitchell claims the reason he went for comedy is because it requires
high intelligence to work, and I agree. I believe humour can’t be
appreciated and understood to its full unless it both contains and is
witnessed by a certain level of intelligence. These ‘music nerds’ are likely
to represent this themselves; they’ll have such a broad understanding of
different sub-cultures and areas to be able to understand all the field
specific humour, and anything they don’t understand they’ll most likely
make a special effort to rather than just go “what… I don’t get it….”
• My magazine represents this idea - and therefore this aspect of the social
group - through its mix of formality and colloquial sociolect.

5. Youths and Students.
• The image of the editor with his friends
in the upper left corner represents youth
and student life.
• It’s an image of friends just being silly
and having fun. It’s relatable. There will
be plenty of people who will look at that
photo and think, “ha, that’s like me and
my friends”.
• The introductory paragraph supports
this, and aids in making the magazine
relatable for readers.
• It’s informal without being illegible,
fragmented and silly. It is representative
of the ‘chilled’ generation; where
everything doesn’t’ have to be boring
and lack personality, but stupid isn’t the
only other option.

6. The “Cyber-Generation”
The fact that T.I.M even has a
‘Networking’ section makes it entirely
representative of and appropriate to the
cyber-generation. The field specific lexis
used (such as FB for Facebook, Retweets)
is something the cyber-generation would
look at and require no explanation; they’d
just be happy it’s included. It’s
representative of their needs for a ‘cyber’
equivalent of everything, and allows them
to use their phones and laptops to have
their own input and learn more (the QR
code aids this further).

7. The “Open-Minded”
My magazine represents though
who know that no matter who a
person is, how stupid they are,
whether they’ve killed a man
etc, it’s the music that’s
important. My article supports
this. I have explained briefly in
the introduction, and many
people will know just from the
cover, that E.D Boon is not the
brightest of artists, but the idea
is that he makes brilliant music,
and that the article’s purpose is
essentially to show the
audience how he thinks, let
them inside his mind.