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Benevolent Societies presentation on WK social media, 8 July 2010

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Rob Dyson
Rob Dyson

Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.

Business
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[object Object],[object Object],[object Object],[object Object],Rob Dyson, PR Manager & social media Pic: www.flickr.com/photos/matthamm
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The start of a journey…
Once we had a presence – people started arriving…
We also found them here.. ,[object Object]
Reaching out – entering the conversation ,[object Object]
Talking in Twitter
… and creating an appetite for our own work…
Facebook: as valid a place for advice as our helpline
Spreading conversations across networks -
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Ask a simple question, get a simple answer…
The viral loop: c ross-promoting all of our sites
Bringing people with us, staying ‘local’ to loyal champions
Beginning to influence ,[object Object]
Sharing stories directly on Flickr ,[object Object],[object Object],[object Object]
Polling opinion of our followers… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magic FM helped us out during Marathon because we “tweeted” them…
Influencing the influencers Tweeting Stories that capture imagination
Big Question: Can we turn dialogue into donations? ,[object Object]
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What worked… ,[object Object],“ Really nice idea - easy to leave a message or question without having to call etc. Jessica put statuses on regularly with updates etc which were really useful.” “ very good reading and some of the tips by other runners were great” “ Jessica was always quick in responses and advice given. It was something not available on my first time last year and must have been useful for many first time runners.” “ Was great to see others’ thoughts leading up to the big day.” “ I used this to get to some faces, so as not to feel like a total stranger on race weekend” “ It was lovely to see the photos.” “ made you feel like a team and took some of the nerves out of the day as it felt like you already had a relationship with the team”
Weighing It Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are other charities trying? ,[object Object]
Child’s i ,[object Object],[object Object],[object Object]
Shelter ,[object Object],[object Object],[object Object]
Amnesty International (UK) ,[object Object],[object Object],[object Object]
Marie Curie Cancer ,[object Object],[object Object],[object Object],[object Object]
But it raised £200 & had over 100 guests - in one hour. & they maximised social web:
 
Metrics – what’s important to you? ,[object Object],It’s useful to be reaching lots of people – before counting on social media to raise funds..
stats in Jan 2010: ,[object Object],[object Object],[object Object],[object Object]
The last few months have seen Whizz-Kidz: ,[object Object],[object Object],[object Object],[object Object]
You get out what you put in ..
1st week of July: ,[object Object],[object Object],[object Object],[object Object]
Summary – a netiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Benevolent Societies presentation on WK social media, 8 July 2010