When Social Media Meets Social Intranet
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In this talk, I share about the importance of combining social media and social intranet to transform businesses to be social business and deliver values such as service innovation and improved productivity
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When Social Media Meets Social Intranet
- 1. Social When Media Social meets intranet @roanyong
- 4. Social 50% of Web Sales to Occur via Media Social Media by 2015 http://mashable.com/2012/11/01/facebook-sales/
- 5. Social Business Social Social Media intranet
- 6. Social Business Social Business is a business that embraces networks of people to create business value. Social businesses embrace technology to enhance relationships between employees, customers, and partners. Social Social Media intranet
- 7. Business Values Social media 1 An Effective Platform for PR 2.0 A Platform to Emotionally 2 Connect With the Customers
- 8. Social Using Social Media Is No Media Longer a Choice Today’s Customers Are Citizen Journalists! Organisations Must Have Social Media Presence To Avoid PR Nightmare
- 9. Social Using Social Media Means Media Putting Social Media Policies in Place
- 10. Social Using Social Media Means Media Putting Social Media Policies in Place Facebook Posting Absolutely! Examples of Social Media Policy: • [Ford] Play Nice, Be Honest • [Oracle] Employees must Profanity establish that all opinions are their Others own and not Oracle’s, but at the same time, distinguish that they are indeed employees of Oracle. Source: http://techland.time.com/2011/05/24/47-of-facebook-walls-contain-profanity-but-should- employers-give-a-darn/
- 11. Social 1. An Effective Platform for PR 2.0 Media Facebook is the new magazine Youtube is the new TV Twitter is the new Radio Social Media is Free, Two-Way Marketing & PR Tools with Wide Reach
- 12. Social 1. An Effective Platform for PR 2.0 Media A means to showcase social proof Social Media is Free, Two-Way Marketing & PR Tools with Wide Reach
- 13. Social 2. A Platform to Emotionally Connect Media with the Customers Social Media provides means to visualise / storytell to harness peer influence
- 14. Social When Social Media Backfires Media
- 15. No 1 Reason Social Media Backfires Not Using Enough Collective Intelligence Caution: Let Go of Control You can’t 100% predict the outcome of social media campaign
- 16. Social Not Using Enough Collective Media Intelligence Some staff give responses to a number of angry people Not testing assumption! The use of Social Media in organisations has to be backed up by Social Intranet
- 17. Social intranet Social intranet is an intranet where all employees can author content and connect easily. Or, Social intranet is an internal social media for organisations. Social Media
- 18. Business Values Social intranet 1 A Platform for Internal Collaboration A Means to Reinforce Purpose 2 and to Facilitate Change
- 19. Social 1. Making Work “Social” intranet (A Platform for Internal Collaboration)
- 20. 2. Igniting Organisational Culture Social Revolution intranet (Facilitating Change) Communicate top mgmt purpose/vision via: • Blogging on the intranet • Facilitating a discussion forum Source: http://www.thoughtfarmer.com/blog/2012/06/27/social-intranet-case-study-financial-institution- banking-on-employee-engagement/
- 21. 2. Igniting Organisational Culture Social Revolution intranet (Facilitating Change) Launching a mock “internal social media” campaign Breaking information silos in organisations via • “Internal Twitter” (Yammer) • Opportunities for personal branding Source: http://www.youtube.com/watch?v=vwwtcl6BDqU
- 22. Social Anatomy of Social Intranet intranet Source: www.cmswire.com/cms/social-business/the-social-intranet-tools-trends-and-whos-using-it- infographic-017606.php
- 23. Social intranet 3 Products to Consider Microsoft Sharepoint + Yammer 1 http://sharepoint.microsoft.com/en-us/Pages/default.aspx https://www.yammer.com/ 2 Jive Software http://www.jivesoftware.com/ 3 Thought Farmer http://www.thoughtfarmer.com/ Note: Singapore SMEs may want to try a free, cloud-based social intranet: Bitrix24. Here is the URL: http://www.bitrix24.com/
- 24. Social Business 1 A Platform for Internal Collaboration Social Social 2 A Means to Reinforce Purpose Media intranet and to Facilitate Change 1 An Effective Platform for PR 2.0 2 A Platform to Emotionally Connect With Customers
- 25. Business Values Social business 1 Deliver Exceptional Customer Experience Collaborate Better -> 2 Improve Productivity/Innovate Be a More Nimble Organisation 3
- 26. Social Example #1 - Samsung business Create Service Innovation
- 27. Social Example #2 - Xilinx business Raise Engineers’ Productivity by 25% URL: http://sloanreview.mit.edu/improvisations/2011/12/02/using-social-media-for-peer-to- peer-collaboration-the-xilinx-example/
- 28. Key Take-Away 1. Organisations have to be in Social Media 2. Social Media has to be supported with Value Social Intranet 3. Transform your organisation to be Social Business Experience Services Products
- 29. e-book About Me Strategist | Consultant | Speaker www.roanyong.com @roanyong roan_yong@yahoo.com roan.yong roan julius indra bit.ly/sociacol