Binus internationalbrochurerev4

DOING WHAT I LOVE
LOVING WHAT I DO I am proud to share with you that, since the launching of BINUS
INTERNATIONAL in 2001, we have academic partnerships with reputable
Australian universities, institutions in the United Kingdom and in Germany,
proof that our academic quality is acceptable to world-class universities.
Many factors contribute to our distinctive success, and foremost would be
WELCOME NOTE

our people who together create an ideal environment within which you
can learn.

We understand that to be successful in their careers, our graduates should From the Executive Dean
have soft skills in addition to the knowledge that they gain. Therefore,
aside from strongly promoting academic excellence, we also believe that
a key role of our programs is to prepare people for entry to the workforce. Firdaus A.
Alamsjah, Ph.D
With this in mind, we have built, and are strengthening, links with industry,

TABLE OF CONTENT
business, overseas partner universities, and communities to help provide
a focus on the types of education required to achieve the best outcome
A warm welcome to BINUS INTERNATIONAL,
for our students. Education at BINUS INTERNATIONAL is about creating
opportunities for your future. your pathway to global recognition.
01 Welcome Note 02 Remarks from the Dean of Programs 03 About
BINUS INTERNATIONAL 07 Testimonials 09 International Exprosure At BINUS INTERNATIONAL we also see each student’s experience as
more than just getting a degree - we emphasize the value of the whole
11 Accounting & Finance Programs 12 Business & Management university experience. Student clubs, internships, linked and matched
curricula are part of our commitment to produce excellent, smart and well-
Programs 14 Computing Programs 16 Communication & Media rounded graduates.

Programs 18 Art & Design Programs 22 Table of Major & Streaming BINUS INTERNATIONAL students are encouraged to think independently
and creatively. Through our many partnerships with international and
24 About Master Track Programs 25 Our Partners in Education local organizations, students have opportunities during their study to
26 Our Core Faculty 31 Service Excellence and State of The Art Facilities work with external partners, producing real-world solutions to real-world
problems. In other words, BINUS INTERNATIONAL offers practical as well
32 Awards & Achievements 33 Student & Alumni Activities 34 Entry as theoretical orientations. Our students ‘do’ as well as ‘learn’.

Requirements 35 BINUS SQUARE - Hall of Residence We will help prepare you for a fulfilling and exciting life as part of a local
and global community, and encourage you to think of your university days
as an introduction to lifelong learning and the development of an inquiring
mind.

BINUS INTERNATIONAL - BROCHURE 2012-2013 | 01

Remarks from the Dean of Programs ABOUT BINUS
MINALDI LOEIS Dean of Program BINUS INTERNATIONAL
INTERNATIONAL
The Student Lifestyle
Here at BINUS INTERNATIONAL, you will spend the days of your study
along with your fellow friends in a conducive, city campus environment.
Here are glimpses of what you would experience here as a student:
The BINUS INTERNATIONAL Experience
FOCUSED LEARNING
When we design our programs, we have the
Here at BINUS INTERNATIONAL, we prioritize the need of each and
‘Student’s Experience’ in mind. We realize that
every student for a more focused learning process. Each class has
the current speed of change in a globalizing world
has a far reaching impact on those who will enter limited seats to ensure that each and every student receives the utmost
the job market and start new businesses. New attention from their lecturers. As well, a few students in class mean that
ways of thinking and perspectives are necessary there is a sense of closeness between the lecturer and the students,
to take on the challenges of the future. thus, ensuring their way to a brighter future.

At BINUS INTERNATIONAL, we place creativity ACTIVITIES GALORE
and innovation at the core of the learning You would never run out of things to do in or outside the campus of
objectives in all of our programs. We believe that
BINUS INTERNATIONAL. There are various kinds of clubs run by the
the drivers of business growth in the future will
students, each with its own engaging activities that would surely fill up
be innovative knowledge workers.
your days with fun and excitement. Avid readers will enjoy the library
Another important aspect of the education with its collections while people-type personalities could chill at the
process at BINUS INTERNATIONAL is the student lounge, mingle with fellow BINUSIANS, or enjoy a game with
opportunity to learn, get immersed in, and students and lecturers alike – ping pong!
experience the wonderful diversity of the world.
We design our programs so that students can
benefit from the various programs to learn and
interact with other cultures and learn new ways
of doing things. Experiencing cultural diversity is
essential in today’s globalized world.

We believe that students can benefit from
the opportunities and experiences our unique
programs offer: Learning, Studying, Experiencing,
and Living in a Growing and Dynamic ASEAN city.

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As the campus is located in the center of a Those who are a bit more adventurous could
business and entertainment area, there are many take Jakarta’s signature public transport, the WELCOMING INTERNATIONAL
places to hang out with friends. Walk across the TransJakarta. With its station located at most areas
campus and you’ll be at the number one BINUSIAN in Jakarta, you could practically go from almost STUDENTS
hang out, Senayan City Mall. It is an entertainment anywhere in Jakarta area and get off at the Ratu Indonesia as an ASEAN Regional Hub
and lifestyle center with numerous shops as well Plaza, which is only a short walk away from campus Many countries in the ASEAN are considered as the countries, according to IMF data in 2010. Also, due to
as various events likely to give infinite surprises. area. world’s fastest growing countries, eager to get their its strategic position, Indonesia is considered a hub
Walk a bit further and you’ll be at Plaza Senayan, a hands on the larger world market. They are also for economic and business activities in the ASEAN
mall with different ambience focusing on elegance Moreover, the campus is highly reachable from the considered as growing markets for international trade countries. Indonesia is a great place to learn how
and sophistication. This is the place for those who other BINUS institutions and facilities such as the and attracting international investors expanding their business is done in the region since students can get a
like to enjoy the finer things in life. BINUS SQUARE - Hall of Residence. This means, you businesses. These countries have become gateways firsthand perspective of the culture and the way of life
can expand your network and make friends not only for many businesses expanding in Asia. Among these of an ASEAN country.
In the vicinity outside the campus are other with people from BINUS INTERNATIONAL, but also countries, Indonesia has always been predominant,
facilities such 7-Eleven, Snapy Print Shop, with other students from other BINUS institutions. being ranked first among the organization’s six major
Boxmart, and more, all guaranteed to serve you
and to keep you entertained throughout your study
years. SUPPORT AND SERVICES
FOR INTERNATIONAL STUDENTS
STUDENT SUPPORT
Students don’t need to worry over things that
Quality Assurance Student Visa Applications
might distract them from focusing fully on their in Education Applying for visa could be daunting at times. However, you should not worry because BINUS INTERNATIONAL
staff will assist you with your visa application. Working with trusted agents with high credibility, we make sure
studies because BINUS INTERNATIONAL provides
BINUS INTERNATIONAL and BINUS BUSINESS that you can rest easy as your visa processing is in good hands.
support services such as the Student Service
SCHOOL are continuously improving their teaching
Desk, the Students and Alumni Relations, and the
and learning processes to ensure students acquire the Student Accommodations
English Language Services. Students can expect
knowledge, skills, and competencies required for the BINUS INTERNATIONAL provides only the best to its students. We understand the need for a comfortable and
academic and non-academic support services during
current increasingly competitive job market. The main safe place for you to stay during your study years. Therefore, we prepared for you a special hall of residence run
and after completion of their programs at BINUS
objectives in the design of our curricula are to prepare by BINUS UNIVERSITY, the BINUS SQUARE - Hall of Residence.
INTERNATIONAL.
students in becoming creative professionals and
entrepreneurs who are able to leverage the benefits
The Student Service Desk is your first stop for
of globalizing countries and regions. Our curricula are
questions and support. Staff members are ready
internationally benchmarked and assessed regularly.
to assist you, may it be a registration process,
assignment collection, or making an appointment
One of the current improvement efforts being
with a lecturer, they are always willing to help with a
undertaken is our recent membership in the
friendly smile.
European Foundation for Management Development
(EFMD) based in Brussels, Belgium. EFMD
Most students found the English Language Service
provides accreditation for management education
(ELS) to be very helpful in their study years. On board
internationally.
at ELS are English lecturers from various countries Lounge 24 - hours minimart Food Galore/Cafetaria
who are always ready to resolve your problems
regarding English language, academic writing, and
much more. ELS also provides regular English Clinics.

LOCATION AND ACCESS
BINUS INTERNATIONAL is located in the Senayan
area, the center of business and entertainment for
South Jakarta which means that there are various

EFMD
ways for everyone to get there. For you who prefer
to travel in your own vehicle, the two main roads of
Jl. Jend. Sudirman and Jl. Asia Afrika will take you
directly to the campus area. Gymnasium Swimming Pool

04 | BINUS INTERNATIONAL - BROCHURE 2012-2013 BINUS INTERNATIONAL - BROCHURE 2012-2013 | 05

Traveling in Indonesia Kuta Beach, Bali
Also called Sunset Beach, this is south of Denpasar, a
Indonesia is a mystical, beautiful island nation
major city on the island of Bali, a famous destination
with a myriad of culture and tradition that has for foreign tourists with many seaside cafes,
attracted visitors throughout the years. We restaurants, stores, and a glorious sun perfect for

TESTIMONIALS
invite you to savor the beauty and experience sunbathing.
the culture and engage in travel throughout
Bunaken Underwater Garden
Indonesia.
Bunaken is a small island in north of Sulawesi, a part
of Manado City famous for its underwater sea park.
The sea park of Bunaken is regarded as one with the
highest sea biodiversities in the world. Tourists enjoy
the sea park by riding the glass-bottomed boat or by
scuba diving.
Places to Go
Pangandaran Beach Komodo Island
A beautiful beach in the southern Ciamis Regency
STUDENT
Located at Nusa Tenggara Timur, this island is host
in West Java, is considered to be the finest beach in to the natural reservation park for the largest living
Java. It offers excellent surfing experience for wave lizard, the Komodo Dragon.
chasers. An annual kite-flying festival is held at the Henna Mulani - School of Film Intake 2010
beach every July, with colorful kites adorning the vast I chose BINUS INTERNATIONAL due to many recommendations from my high school
seniors that has graduated and attended this university. I tok up the film major, at first i
sky.
was actually really confused on what major to choose but after talking to the head of film
school and attending the open house day i got attracted by the film school and ended up
choosing it. to my surprise i really am enjoying myself with the course and i had learned
a lot in the past two semester. i really recommend anyone who is interested in filmmaking
and the works of the film industry to join BINUS INTERNATIONAL film major.

Heidi Saputra - School of Marketing Intake 2010
BINUS INTERNATIONAL is a very professional university in terms of lecturer and
education. They have large varieties of programs and a conducive learning environment
to support their student’s learning activities. BINUS also accredited as international
university. Giving us a chance to study international level of education in Indonesia.
I choose to study marketing management because it matches my need in pursuing my
future carrier on business.

PARENTS
Intan H. Nugroho – TVRI
Why I chose BINUS INTERNATIONAL? one of the reasons is because all the courses are
conducted in English so that I don’t have to send my daughter abroad. The other reason
why I chose BINUS INTERNATIONAL is because BINUS has proven in producing qualified
and reliable graduates.


ALUMNI

Sandy Marly Colondam, S.Kom., B.Sc.
Senior Product Manager, Elasitas Technologies Ltd.
School of Computer Science (double degree program)
Graduation 2008

With those experiences and from
studying at BINUS, I’m ready to be
a successful and happy person.
My Achievements:
• 1st winner, Indosat Wireless Innovation Contest (2008)
• 1st winner, Mobile Monday Peer Award (2008)
• 1st winner, Yahoo Mobile Developer Award (2009)
• 1st winner, Creative Solutions Award (2010) by Lintas Artha

COMPANY
I am very pleased with the students and recruiting staff from BINUS INTERNATIONAL. The It provides high quality education by combining
latter facilitated the recruitment process, meeting our needs in terms of students and process. LOCAL CAMPUS WITH
BINUS UNIVERSITY’s providing industry-relevant

INTERNATIONAL
The former impressed us. The students have a strong accounting background and excellent
English skills. They shout motivation and enthusiasm. We planned to hire 1-2 graduates. We teaching with international education through
ended up employed 4. partnership with reputable overseas universities.

Our new recruits excite us. We believe that they will have a long and distinguished career with
us, whether in Indonesia, Southeast Asia, or globally. If they desire American business school,
EXPOSURE By immersing in our culturally diverse education
environment, our students gain memorable and
valuable learning experience to carry them forward
we plan for the very best to enroll them. We are pleased that they have decided to launch their
careers with us. in their careers for many years to come.
The world is progressing at a rapid rate. Everything
This is only the beginning of our relationship with BINUS INTERNATIONAL. We look forward changes continuously, including trends, technology
International Curriculum Local Background
to hiring many more whilst participating in the education of the student body, through guest and lifestyle. Thus, when it comes to choosing an
lecturing. institution of higher learning for your children, it is All teaching materials are based on international
important that you choose the one that would help curriculum, and are relevant, up-to-date and in line
Erik Stern – CEO of Stern Stewart & Co.
them deal with future challenges. A university that with the latest international educational progress.
Employer of: Stern Stewart Pte.Ltd. will shape them to be global citizens with global However, the materials also keep sight of local
School of Accounting – graduation 2008 (Double Degree Program) competence and local insight, and thus help pave culture and market. All courses are delivered in
• Vina Vionita, SE, B.Com. - Financial Analyst, Stern Stewart Pte Ltd (Singapore), their ways to success. English to get students ready to be worthy global
Stern Stewart & Co.
• Christina, SE, B.Com. – Financial Analyst, Stern Stewart Pte Ltd (Singapore), citizens.
Stern Stewart & Co. BINUS INTERNATIONAL, established in 2001,
• Josephine Nicole, SE, B.Com. – Financial Analyst, Stern Stewart Pte Ltd (Singapore), understands the future needs and the pressure of On top of that, our lecturers hold master or
Stern Stewart & Co.
• Pratiwi Putri Wibowo, SE, B.Com. – Financial Analyst, PT Stern Stewart Indonesia, globalization on businesses and job market. A unique doctorate degrees from renowned overseas
Stern Stewart & Co. offering from the long standing BINUS UNIVERSITY, universities and emphasize on student-centered
which has more than 30 years of experience in teaching method in delivering their expertise.
School of Computer Science – graduation 2008
• Daniel Liga, S.Kom. – Financial Analyst, PT Stern Stewart Indonesia, Stern Stewart & Co. providing leading education, BINUS INTERNATIONAL
becomes an alternative to studying abroad.


ACCOUNTING &
FINANCE PROGRAMS
ACCOUNTING
Regional Youth Leaders Conference 2010 Visits from Virginia University, USA Workshop Co-Financing Film Through About the program
Digital Media Accounting is the language of business that plays a crucial role in Finance to
formulate strategic business decisions and to understand business performance.
Aside from preparing financial statements and analyzing cost and efficiency,
accountants play important roles in mergers, acquisitions, quality management,
information systems, tax strategies and corporate governance. Skills and
knowledge acquired from this program will benefit students by helping them
Prestigious Partners and International Network achieve their career goal as entrepreneurs or as professionals.

BINUS INTERNATIONAL works with reputable overseas partners to ensure the highest standard of education Why Accounting at BINUS INTERNATIONAL?
our students can enjoy. Our partners include AUT University, Victoria University of Wellington, New Zealand; BINUS INTERNATIONAL offer the most innovative Accounting degree in Indonesia:
Bournemouth University, Northumbria University, UK; Cologne Business School (CBS), Germany; IHTTI School of • We are the first institution to teach International Financial Reporting Standard
Hotel Management, Switzerland; La Trobe University, Macquarie University, Murdoch University, RMIT University, (IFRS) since 2005.
Queensland University of Technology (QUT), University of New South Wales (UNSW), University of Wollongong • We offer a double-degree program with partner universities for worldwide
(UOW), Curtin University, Australia; SolBridge International School of Business, Woosong University, South Korea; career opportunities.
University of the Thai Chamber of Commerce, Thailand; University of Wollongong in Dubai (UOWD), United Arab • We use innovative courses and facilities with the most advanced software
Emirates; Inholland University in Amsterdam (The Netherlands); Ningbo University (Ningbo, China). We also give packages.
• We have extensive industry links, particularly to the world’s Big-Four public
students access to international alumni networks for their global career, as well as national alumni network for
accounting firms and opened opportunities for internships in companies.
their return to Indonesia – an advantage often missed out by overseas graduates.
Career Outlook
As accounting is the backbone of any business, the Accounting major can access
a wide range of career opportunities with distinguished career ladders in fields
such as management, finance, tax, consultancy, financial audit, financial analysis,
accounting and education in private and public sectors.


BUSINESS & MANAGEMENT PROGRAMS

INTERNATIONAL BUSINESS
About the program China and India, in the Middle East, and in Europe.
The International Business program provides students with Students taking the International Business program will learn
a comprehensive view of business at the international level, a foreign language other than English. Study overseas is
as well as an opportunity to pursue a multicultural learning mandatory for international business students to complete
experience leading to a career in business. Graduates will the program. Students may choose to spend at least one
have the ability to thrive in transnational corporations or semester studying abroad or at least one year in a twinning
help local businesses compete internationally. program. At the end of the twinning program, students are to
receive a Sarjana degree from BINUS INTERNATIONAL and a HOSPITALITY &
Why study International Business at BINUS
INTERNATIONAL?
Bachelor Degree from our overseas partner university.
TOURISM MANAGEMENT
The International Business program is designed to prepare Career Outlook
future professionals with a solid foundation of knowledge The curriculum of the International Business program
and competencies required in helping businesses face prepares graduates for various career options as About the program BINUS UNIVERSITY and JW Marriott Hotel Jakarta
the challenges of globalization. On top of the traditional professionals or entrepreneurs. Graduates are equipped with Hospitality and Tourism Management (HTM) focusing signed a cooperation agreement, where the hotel
business basics, students acquire international management the understanding of cross-country business operations and in double-degree program where students spend provides practical training facilities including an
competency and in-depth knowledge in their chosen area of are ready for various posts in management. three year at BINUS INTERNATIONAL and one year exact replica of a Marriott Deluxe Room, guest
expertise such as business in the ASEAN, in the East Asia, in lecturers from the industry, table manner lessons,
at a reputable university / hotel school in Australia,
UK or Germany. During their study, students will gain events and activities for students and school staff,
real industry work experience through 1 x 6-month industry placements of student, and vacancy offers at

MARKETING internships at renowned hotels or hospitality and
tourism enterprises in Indonesia and in Global
BINUS Job Expo. In addition Hospitality and Tourism
Management School also has a strong partnership
About the program Why study Marketing at BINUS INTERNATIONAL? Companies such as Marriott, Laguna, Westin with various acknowledged Hospitality and Tourism
Marketing involves all activities and processes carried out The curriculum is designed to equip students with basic (Starwood Group) and the Intercontinental Group. industry locally and internationally, such as Grand
to create, communicate, deliver, and exchange company’s scientific marketing paradigms, theoretical frameworks,
Hyat, Nikko Hotel, Mandarin Oriental, Sheraton,
products, services and offerings that bring value to and applied skills as well as to familiarize them with
Why study Hospitality and Tourism Management at Bvlgari Bali, St. Regist Bali, Ayana Resort and Spa,
customers, partners, and other stakeholders. With increasing contemporary technology to support their competence as
competition in business, company needs and demands for future marketing professionals. Students have the option to
BINUS INTERNATIONAL? Pullman Kuching, Banyan Tree Bintan, and many more.
marketing professionals and managers is likewise increasing. pursue a double bachelor degree with our overseas partners The Course is designed to generate job-ready
Marketing professionals and managers are required to have and to choose a streaming and a minor title based on their graduates who will become effective and innovative Career Outlook
an understanding and mastery of key marketing concepts, interest. managers with in-depth knowledge and outsanding Graduates will be ready to pursue attractive career
tools, and technology to stay ahead of the competition. competencies in hospitality and tourism management possibilities worldwide at hotels, exclusive residences,
Career Outlook
with international qualifications. This program holiday resorts, food and beverage services, MICE
The Marketing major offers a wide range of employment
opportunities in marketing roles from branding, marketing sets an international curriculum and syllabi that (meetings, incentives, conferences and exhibitions)
communication, business development, product marketing, combine practical skills with theoretical management businesses, travel agencies, leisure centers, airlines,
sales, market research, customer relationship, finance, knowledge. cruise liners and many more. The managerial positions
campaign, to public relations. for the graduates vary widely in various divisions
such as general affairs, residence affairs, marketing
and sales, banquets and conventions, catering, event
organizing, recreational clubs, food and beverage,
restaurants, human resources, health and spa, tour
operations, and consultancy.


COMPUTING
PROGRAMS
COMPUTER INFORMATION
SCIENCE SYSTEMS
About the program
In this information era, computer science has gone beyond About the program
simple use of computer software. Graduates need the ability Rapid advancements in technology, together with global
to understand, create and support computing solutions for lifestyle changes, are demanding more interconnections
their own business, their clients, or their employers. between individuals, companies and countries. The
integration of various systems runs parallel with the need
Why study Computer Science at BINUS to distribute information to multiple parties across cultural,
INTERNATIONAL? geographic, and state borders in more accurate, faster,
The Computer Science major is designed to provide more reliable and more secure ways. Information Systems
graduates with thorough understanding of the theories, is an interdisciplinary field that deals with the intelligent
methods and systems used by the computing industry. It application of technology to address business challenges.
produces graduates who are knowledgeable and creative, Information Systems professionals balance technological
who have excellent programming skills, who are capable of knowledge with strategic and managerial skills.
designing, implementing and maintaining complex software
systems, and who are readily adaptable to new advances in Why Information Systems at BINUS INTERNATIONAL?
the rapidly changing IT environment. The Information Systems major is designed to provide
graduates with a unique blend of theoretical foundations
The program provides intensive specialist courses in and practical applications, to help students interact with
industry-applied skills appropriate to IT professionals in the world-class faculty and students, and to treasure cultural
areas of Computer Forensics & Security, Games Technology, opportunities and diversity. Streamings encourage students
and other interesting computing areas. Students enjoy the to explore their interests such as project management
internationally recognized curriculum and an opportunity or information systems audit. A wide variety of elective
to get professional certifications in major areas of the IT courses, contemporary minors, and accelerated master
industry that will make them successful in their career. degree programs allow students to take advantage of the
many unique educational opportunities available at BINUS
Career Outlook INTERNATIONAL. Dual-degree programs offer students a
Computer Science graduates are in a position to gain study-abroad experience, to open doors to the expanding
employment as computing professionals in a number of global opportunities in the information systems industry.
fields, such as systems analysis and design, applications
software development, data communication, network Career Outlook
computing, and multimedia production, including graphics, Graduates typically join companies either as consultants,
animation and games. Graduates may join commercial business analysts, systems analysts, enterprise systems
organizations, government institutions, financial institutions, architects, systems programmers, systems administrators,
telecommunication companies, IT companies, or other project managers, or as IS auditors. With a solid background
organizations. The career opportunities are unlimited for in strategic and managerial areas, graduates will also have
computer science graduates. prospect in management positions in IT departments and IT
companies.


“ YOU HAVE MANY YEARS AHEAD OF YOU TO CREATE THE
DREAMS THAT WE CAN’T EVEN IMAGINE DREAMING. YOU
HAVE DONE MORE FOR THE COLLECTIVE UNCONSCIOUS OF
THIS PLANET THAN YOU WILL EVER KNOW.”
COMMUNICATION & MEDIA STEVEN SPIELBERG
PROGRAMS
COMMUNICATION FILM
About the program About the program Why study Film at BINUS INTERNATIONAL?
Streaming in Public Relations, Advertising, and Journalism. Public Relations is the practice of managing In recent years film industry in Indonesia continues to grow The program treats technical skills as an integral part in the
communication between an organization or a program and the public. In most cases, public relations is and has manage to become an important part in the creative understanding the aesthetics, communication, social and
concerned with maintaining the public image of high-profile person, commercial businesses and organizations, industry. The big screen movies, independent films and cultural knowledge of film. Better understanding in artistic
such as non-profit associations and programs. This stream is part of the Communication program; therefore, it television shows in Indonesia have been gaining momentum choices, narratives, society’s requirements, and the media
provides courses that are also useful for the Advertising and Journalism streams. in recent years after long period of dormancy. More compact world will create filmmakers who possess aesthetic and
and cheaper filmmaking technology has opened doors for managerial authority – the type of filmmakers who creates
Advertising is a form of communication intended to persuade the public (readers, listeners or viewers). filmmakers to experiment with various themes and styles of impact in building the society.
Advertising persuades by using mass media forms such as the printed newspaper, brochures, magazine movies.
articles, radio, television, and the internet. Advertising can be used for commercial purposes to encourage On top of mastering the technical skills, the creative sides
people to purchase products and services or for social purposes to take action on ideas. However, on top of the skills, knowledge, and creative related to storytelling, forms, styles and aesthetics, and
attitudes in filmmaking, great filmmakers have to have the content; students also learn the financial and managerial
Journalism is the investigation and reporting of events, issues, and trends to a broad audience. Besides sense of art and socio-cultural understanding in order to side of the film business.
covering organizations and institutions such as government and business, journalism also covers the cultural create notable films that engage the audience and bring
aspects of society such as arts and entertainment. economic and business benefits In addition, the program also offers student to explore film
studies and film history.

Why study Communication at BINUS INTERNATIONAL? Career Outlook
Student who study communication at BINUS INTERNATIONAL will have competence in: Graduates have extensive knowledge and hands-on
• Capability to analyze and understand the public in designing the most effective way and the best choice experience on filmmaking and are ready to pursue career
of medium of communication at various positions in creative industry, such as film
• Ability to speak in the front of public production, television shows, TV commercials and music
• Skill to make effective presentation videos, as well as film journalist and film critic.
• Skill to create descriptive, explanatory, argumentative, and persuasive writing effectively
• Skill to create effective audio, visual and audio visual media presentation
• Capability to plan media programming
• Capacity to create written phrase, sound bytes, visual images, and audiovisual form to get public attention

Career Outlook
• Public Relations & Propaganda Officer • Copywriter in an advertising agency
• Media Planner & Programmer • Journalist in the printed press, radio,
television & internet news agencies


ART & DESIGN
PROGRAMS
“FASHION IS NOT SOMETHING THAT EXIST IN DRESSES
ONLY. FASHION IS IN THE SKY, IN THE STREET, FASHION FASHION MANAGEMENT
HAS TO DO WITH IDEAS, THE WAY WE LIVE, WHAT IS
HAPPENING.” About the program
There’s more to the fashion industry than meets the eye. To develop fashion products and
services and to design business strategies that meet customer needs, players in this field need

COCO CHANEL to analyze fast-changing market needs and trends based on social, economic, political, and
cultural elements.

FASHION DESIGN
Why study Fashion Management at BINUS INTERNATIONAL?
This double-degree program includes management and creative skills to develop creative
expertise for the fashion industry and business knowledge for running it. Students are groomed
About the program to become qualified, professional experts in the fashion industry with knowledge in promotion,
Fashion is one of the most lucrative multimillion-dollar industries in the world involving branding, visual communication skills and product development.
millions of workers. One indispensable role is the creator. To capture buyers in a highly
competitive market, fashion designers must challenge creativity in composing new and fresh The internship program, field trips and real projects within the industry are practical, industrial
approaches to energize their products. This Bachelor of Arts program is designed for creative hands-on and eye-opening experiences. These programs develop student abilities to function
thinkers interested in transforming their ideas and vision into fashion design products. professionally and learn ethical and organizational responsibilities. Aside from providing
students with work experience, the industrial internship program teaches them to cope with
Why Fashion Design at BINUS INTERNATIONAL? work demands and pressures. This can help and support individual career aspirations and
The four-year and double degree program at BINUS INTERNATIONAL serve the needs to provide social and professional networks.
expand the workplace globally. Graduates are responsive to the dynamic market of ready to
wear; women’s wear, men’s wear and children’s wear. In addition, graduates are equipped with Career Outlook
knowledge of trend forecast in order to shape the vision; communication skills to transform Recruitment in the fashion industry has grown beyond recruiting graduates for traditional
a set of meaning to the end user and production experience to meet industrial requirements. design and production roles. Focusing on acquiring knowledge of fashion business strategy
During their study, there will be one dedicated semester focus on Internship, which prepares and promotion, today’s graduates can engage in creative product development and in business
the graduates as fashion professionals. management skills. These graduates are ready to work in retail industries; in fashion trends
forecasting consultancies; in trends research companies; as well as in media, advertising and
To support exciting learning activities, BINUS INTERNATIONAL invites lecturers and guest public relations companies.
lecturers who are the industry professionals, and provides studio facilities such as garment
productions workrooms, fabric lab, computer lab, and photography studio. Students may
pursue a double degree to obtain a Sarjana Seni (S.Sn.) and a Bachelor of Art with Honours
(BA-Hons).

Career Outlook
Graduates are ready to meet the industry in response to various market levels, from medium
to mass production. They are ready to work in design consultancy, fashion styling, media
communication, textile design, trends forecasting consultancy, retail chain networks, or as
budding entrepreneurs creating their own lines to capture the diversity of styles and needs in
the world of fashion.


GRAPHIC DESIGN &
NEW MEDIA
About the program Career Outlook
Everything that needs to be visually communicated to the Graduates will be able to pursue attractive career
audiences – such as products, services, company images possibilities worldwide at graphic design houses,
and campaign messages – needs Graphic Design and creative houses, art galleries, brand development
New Media process to create the visual representation consultancies, corporate communication consultancies,
of ideas and relay them to the audience to create desired as well as entrepreneurs and freelancers.
impact. As advertising industry develops, the need of
capable graphic designers are more than ever.

Why study Graphic Design & New Media at BINUS
INTERNATIONAL?
The Graphic Design and New Media Program offers a
variety of opportunities in creative industry areas. It is
for any student who wants to enhance their creativity
and knowledge in challenging competition of professional
designers and global creative industry. The four-year
study program offers double degree option, catering the
first year for building solid foundation, and the remaining
three years for enhancing students’ skills in creative
product development. In this program, the students learn
how to integrate technical skills, theoretical knowledge

Interactive Digital Media
and imagination in art and design to meet industry
standards.

About the program
We live in an exciting world where new interactions between humans and machines are rapidly evolving. In choosing
Interactive Digital Media, you will immerse yourself in creative processes: designing and creating new interactive
content for areas such as game design, retail business, advertising, and the arts.

Why study Interactive Digital Media at BINUS INTERNATIONAL?
The Interactive Digital Media program is multidisciplinary in nature. Students will initially learn design processes,
principles, and practice and then continue by learning computing technologies and skills in implementing their
designs. Through this program, students will acquire skills in creating and using 2D and 3D imagery and animation,
computer programming, and integrating content with multimedia devices. Creativity and imagination are required to
enter this program.

Career Outlook
Graduates will be able to enter the fast developing creative industries such as the game industry, software design,
fashion, art, film, and animation. In business, students can also choose careers in areas such as advertising, retailing,
and product design. New career areas are also constantly developing which are open to graduates of this program.


TABLE OF MAJOR & STREAMING 2012/2013

Major Streaming Single BINUS Double Degree
Degree Partners Degree
Applied Accounting - SE √ Bachelor of Commerce in Applied Accounting (B.Com.) from Curtin University of Technology, Australia
Accounting & Finance SE √ Bachelor of Commerce in Finance (B.Com.) Curtin University of Technology, Australia
Accounting Accounting & International Business SE √ Bachelor of Arts in International Business (BA) from Cologne Business School, Germany
Minor in Information Sytems Audit & Assurance √ SE
Minor in Marketing √ SE

Public Relation √ S.I.Kom. √ TBA
Communication Advertising √ S.I.Kom. √ TBA
Journalism √ S.I.Kom. √ TBA
Application Programming S.Kom. √ Bachelor of Information Technology in Application Programming (B.Info.Tech.) from RMIT University, Australia
Business Applications S.Kom. √ Bachelor of Information Technology in Business Application (B.Info.Tech.) from RMIT University, Australia
Computer Science √ S.Kom. √ Bachelor of Science in Computer Science (B.Sc.) from Murdoch University, Australia
Digital Systems Security S.Kom. √ Bachelor of Computer Science (B.Comp.Sc.) from University of Wollongong, Australia
Enterprise Systems S.Kom. √ Bachelor of Computer Science (B.Comp.Sc.) from University of Wollongong, Australia
Games Technology √ S.Kom. √ Bachelor of Science in Games Technology (B.Sc.) from Murdoch University, Australia
Multimedia Design S.Kom. √ Bachelor of Information Technology (B.Info.Tech.) from RMIT University, Australia
Multimedia & Game Development S.Kom. √ Bachelor of Computer Science (B.Comp.Sc.) from University of Wollongong, Australia
Network Programming S.Kom. √ Bachelor of Information Technology (B.Info.Tech.) from RMIT University, Australia
Computer Science Computer Forensics and Security √ S.Kom.
Software Engineering S.Kom. √ Bachelor of Computer Science (B.Comp.Sc.) from University of Wollongong, Australia
System Administration S.Kom. √ Bachelor of Information Technology (B.Info.Tech.) from RMIT University, Australia
Web Systems S.Kom. √ Bachelor of Information Technology (B.Info.Tech.) from RMIT University, Australia
Minor ini Accounting √ S.Kom.
Minor in Graphic & New Media √ S.Kom.
Minor in Information Sytems √ S.Kom.
Minor in Marketing √ S.Kom.

Fashion Design √ S.Sn. √ BA (Hons) : Bachelor of Arts (Honours) from Northumbria University, Newcastle Upon Tyne, UK

Fashion Management √ S.Sn. √ BA (Hons) : Bachelor of Arts (Honours) from Northumbria University, Newcastle Upon Tyne, UK

Film Production √ S.Sn. √ TBA
Film Film Studies √ √ TBA
S.Sn.
Graphic Design and New Media √ S.Sn. √ Bachelor of Arts (BA) from Curtin University of Technology, Australia
√ S.Sn. √ BA (Hons) : Bachelor of Arts (Honours) from Northumbria University, Newcastle Upon Tyne, UK
Graphic & New Media √ S.Sn. √ BA (Hons) : Bachelor of Arts (Honours) from Northumbria University, Newcastle Upon Tyne, UK (4 years at BINUS INTERNATIONAL)

Interactive Digital Media √ S.Sn. TBA TBA
√ SE √ Bachelor of Business (B.Bus.) from La Trobe University, Australia
Hospitality and Tourism Management √ SE √ Bachelor of Arts (BA) from from Cologne Business School, Germany
√ SE √ BA (Hons) : Bachelor of Arts (Honours) from Bournemouth University, UK
√ SE Swiss Higher Diploma in International Hotel & Tourism from IHTTI School of Management, Switzerland
Business Information Technology S.Kom. √ Bachelor of Commerce in Business Information Technology (B.Com.) from Curtin University of Technology, Australia
International Trade S.Kom. √ Bachelor of Arts in International Business (BA) from Cologne Business School, Germany
Information Technology S.Kom. √ Bachelor of Information Technology (BIT) from Queensland University of Technology, Australia
Information Technology Service Science or S.Kom. √ -
Information Systems Science
Information Systems Audit & Assurance √ S.Kom.
Information Systems Project Management √ S.Kom.
Information Systems General √ S.Kom.
Minor in Accounting √ S.Kom.
Minor in Computer Science √ S.Kom.
Minor in Marketing √ S.Kom.
Minor in International Businesst √ S.Kom.
Business in Europe SE √ Bachelor of Business Administration (B.BA) from Inholland University of Science
Business in East Asia SE √ Bachelor of Art (BA in International Business) from Cologne Business School, Germany
Strategic Management SE √ Bachelor of Art (BA in International Business) from Cologne Business School, Germany
International Business Business in China-India SE √ Bachelor of Business Administration (B.BA) from International College, Ningbo University, China
Business in ASEAN √ SE University of New South Wales, Australia; Solbridge International School of Business, Korea; Victoria University of Wellington, New Zealand
Business in Middle East √ SE University of Wollongong, Dubai, UAE
Students taking International Business are required to spend either at least 1 semester (Single Degree) or at least 1 year abroad at our partner university (Double Degree). Students may choose a destination from our list of partner universities
Marketing & International Business SE √ Bachelor of Arts in International Business (BA) from Cologne Business School, Germany
Marketing & Management SE √ Bachelor of Commerce in Marketing (B.Com.) from Curtin University of Technology, Australia
Marketing Marketing Management √ SE
Minor in Accounting √ SE
Minor in Information Sytems √ SE


1 2 4
3

5 6 7 8

ABOUT
MASTER TRACK 9 10 11

PROGRAM
The BINUS INTERNATIONAL Master Track
program was developed in cooperation OUR PARTNER IN EDUCATION
with Macquarie University. This program
1. Auckland University of Technology (AUT) University,
provides BINUS INTERNATIONAL students New Zealand
the opportunity to earn both Bachelor and 2. Bournemouth University, United Kingdom
3. Cologne Business School (CBS), Germany
Master degrees within a shorter timeframe. 4. Curtin University, Australia
5. IHTTI School of Hotel Management, Switzerland
6. InHolland University, Netherlands
7. La Trobe University, Australia
8. Macquarie University, Australia
9. Murdoch University, Australia
The curriculum allows students to complete their 10. Ningbo University, China
11. Northumbria University, New Castle, UK
Bachelor Degree within 7 (seven) semesters
12. Queensland University of Technology (QUT), Australia
in Jakarta, followed by 2 (two) semesters for 13. RMIT University, Australia
completing the Master Degree at Macquarie 14. SolBridge International School of Business, Woosong University,
University in Sydney, Australia. South Korea
15. University of New South Wales (UNSW), Australia
The Master Degree options in the Master Track 16. University of the Thai Chamber of Commerce (UTCC), Thailand
Program are: 17. University of Wollongong in Dubai (UOWD), United Arab Emirates
• Master of Commerce in Accounting and Finance 18. University of Wollongong (UOW), Australia
• Master of Commerce in Business 19. Victoria University of Wellington, New Zealand
• Master of Commerce in Marketing
• Master of International Business

Sarjana Degree From Master Degree From
12 13 14 15

16 17 18 19

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