Recession & Marketing A Positive Outlook

Recession & Marketing – A positive Outlook ,[object Object]

Marketing in Recession is… Turning something which is seen as negative…… To a positive outlook…. More Revenue / Sales/ Greater share of Voice & Customer Relationships

Its all about a matter of prospective…

Let us understand what Recession is? ,[object Object],[object Object],GDP = MONEY VALUE OF {C + I + G + (X – M)} C = Consumables, I = Gross Investments, G = Government Spending, X = Exports, M = Imports

Why recession happens? ,[object Object],[object Object],LOW CONFIDENCE LEVEL Happens thru Word of Mouth and Assignable causes

Indicators of Recession ,[object Object],[object Object],[object Object],[object Object],[object Object]

Roadblocks & opportunities in Recession

What should be done during recession? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Re think Marketing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What should marketers do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key points to remember… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key points to remember… ,[object Object],[object Object],[object Object],[object Object]

Key points to remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to overcome Recession… ,[object Object],Important Point: Today, it is a market Economy Producers; Can produce and sell at their prices Consumers; Can decide to buy or not; Both Producers and Consumers are free to act; Not a forced action

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Recession & Marketing A Positive Outlook

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