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Marketing environment
1.
Marketing environment
2.
Marketing Environment Marketing environment
refers to all those activity which have a bearing impact on all marketing activities.
3.
Types of environment Internal
Environment & External environment Internal environment External environment
4.
Internal Environment Promoters
value Management structure Industrial relation Company image Research & Development Human resource Marketing mix
5.
Marketing Mix Product
Price Place Promotion • promotion• place • price• product p p pp
6.
External environment Micro
environment & macro environment Micro environment Macro environment
7.
Micro environment Customers
Suppliers Competitors Marketing intermediaries.
8.
Macro environment Economical
factors Social / cultural factors Demographic factors Political & legal factors Natural factors Technological factors
9.
SWOT - ANALYSIS
Strength Weakness Opportunities & Threats strength weakness internal opportunities threats' external
10.
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