1. Marketing environment

2. Marketing Environment
Marketing environment refers to all those activity which
have a bearing impact on all marketing activities.

3. Types of environment
Internal Environment
&
External environment
Internal environment
External environment

4. Internal Environment
 Promoters value
 Management structure
 Industrial relation
 Company image
 Research & Development
 Human resource
 Marketing mix

5. Marketing Mix
 Product
 Price
 Place
 Promotion
• promotion• place
• price• product
p p
pp

6. External environment
 Micro environment
&
 macro environment
Micro
environment
Macro
environment

7. Micro environment
 Customers
 Suppliers
 Competitors
 Marketing intermediaries.

8. Macro environment
 Economical factors
 Social / cultural factors
 Demographic factors
 Political & legal factors
 Natural factors
 Technological factors

9. SWOT - ANALYSIS
 Strength
 Weakness
 Opportunities
&
 Threats
strength
weakness
internal
opportunities
threats'
external

10. • Rishabh Agarwal