A winning intranet strategy contains many small steps and a few big jumps. An intranet should never be a project - it's something that supports the business. In order to achieve this, it is important that it develops with the business and not through leaps and bounds. This has to happen all while keeping a close eye on what's happening on the other side of the firewall since this is what the end users ultimately will request from an internal solution.

1. http://www.flickr.com/photos/buhsnarf/2534278930/
A winning intranet strategy contains both
small steps and big jumps Martin @Risgaard
Rasmussen
J. Boye Aarhus, November 2012

2. The world’s largest manufacturer of
pumps…

3. Grundfos in brief
• Founded in 1945 by Poul Due Jensen
• Annual production of more than
16 million pump units
• The world’s largest manufacturer of
pumps and pump systems
• Turnover of DKK 21 billion (EUR 2.84 bn)
in 2011
• More than 17,000 employees worldwide
The Grundfos Purpose
Grundfos is a global leader in advanced pump
solutions and a trendsetter in water technology. Ownership
We contribute to global sustainability by
pioneering technologies that improve quality of life
for people and care for the planet.

4. Grundfos’ world
WESTERN EUROPE:
13 sales companies
6 production companies
5 New Business companies
3 other brands
CENTRAL EUROPE:
13 sales companies
3 production companies
4 other brands
CHINA:
NORTH AMERICA: 2 sales companies
3 sales companies 2 production company
2 production companies
3 other brands
ASIA PACIFIC:
EMERGING MARKETS: 11 sales companies
8 sales companies 2 production companies
2 other brands

5. The intranet as a project
*Does not include any customisation or compatibility with your current solutions and we are not in any way liable for any
inconveniences that an upgrade may cause. Training? HA! You wish… but it sure is a really pretty box, innit?
PS. Send more money…

6. What is your vision for your intranet?
”The intranet will be THE ONE PLACE to access tools
in our digital workplace to increase efficiency and to
continuously support our business goals”
Continuous support?

7. Introducing the Grundfos Intranet -
Insite
Facts
• Home grown solution based on Lotus Notes
• Separate author and reader environment
• Integration between document management
and intranet
39 local portals
300+ global and local sites
~10 new sites in progress
Insite Organisation
2 people (~1,5 FTE) in IT
100s of editors throughout the company
In-house Notes development team

8. Insite 2001-2004
2001
Intranet project start in Group IT
2002
GO LIVE – Grundfos Insite, DK Portal
2003
GO LIVE – Group, Sweden & Hungary portal
GO LIVE – Grundfos People (phonebook)
Pictures in phonebook 6 months after.
2004
Introducing news module Insite Design proposal… and yes –
Intranet Stats GENIUS was one of the suggested
Phonebook info from SAP names…

9. Insite 2005-2008
2006
Latest Updated pages visible for users.
GO LIVE – Carsten’s Corner (CEO Blog)
2007
Videos in news stories
2008
Insite 2006

10. Insite 2009-2012
2009
Upload own pictures to phonebook
Expiry date on news
2010
Redesign of Carsten’s Corner
2011
Discussion Forum introduced
2012
Google search engine aka. InSearch
introduced
Minor redesign following updates corporate
visual identity (pending)
Insite 2012

11. Insite 2001 – 2012

12. Where are we today?
• Everybody knows Insite = 94% of the users visits at
least once per week
• The intranet is perceived as useful – although it is
perceived as more useful for the company than for the
individual.
Challenges
What is on the 300 most popular
• Scalability of Notes solution is good, but the way it
pages on Insite?
scales is challenging with every new site being a
separate silo. 13.70%
5.12% News
• Tasks drive usage of the intranet, but information (and Tasks (minus
find ppl)
how to complete tasks) is hard to find.
50.87% Shortcuts to
”For the love of God – Fix the search 19.13% somewhere else
engine. Google search engine.” Canteen Menu
Anonymous survey comment

13. The Insite of the future
Intranet Purpose 2001
Grundfos Insite will be the platform for sharing, collaboration and communication across
the Grundfos group.
Intranet Purpose 2012
The Grundfos Intranet will be the global culture bearing platform where Grundfos
employees communicate, connect, and collaborate to get their daily work done in a
efficient and flexible manner.
Insite Principles
1. Connect people, tools, and tasks.
2. Act as a clean, lean portal for accessing relevant tools ”Insite is FOR YOU -
3. Ensure global reach AND local presence. not FROM US”
4. Be available. Anywhere. Any time. Any device.

14. Minding the gap…
Downside to the sustained development model
• Limited internal ressources compared to big platform
vendors like eg. Microsoft or IBM
• Internal politics and culture may impeed momentum
• Mounting pressure from consumerisation and user’s
expectation
The result is a widening gap between the outside online Gap - Sustained development vs. the internet
world and the company intranet which must be closed.
Unfreeze
The importance of change Management
• Sustained model requires little change mgmt and
training = it has become an uncommon task.
Refreeze Change
Change management begins the minute you start
planning how to close the gap.
Lewin's Change Management Model

15. In sum…
1) Deploying an intranet may be a project, but the
Sharing is caring…
intranet itself is never a project.
2) Align your intranet vision to your business Inspiring post from Jesper Bylund (City of
strategy. Upgrading to ”the latest version” is Malmö) about intranet principles – and the
rarely a strategic business need. origin of ‘for you – not from us’.
3) Continuously measure and listen to the actual
users. http://bit.ly/IntraManifest
---------
4) Review your intranet vision regularly. Your
More on the topic of Intranet Big Bang
company develops and so should your
from the Intranetizens. Very interesting
intranet. blog post and comments.
5) Keep an eye on the development on the world
wide web and talk to your peers. Big jumps will http://bit.ly/IntraBigBang
be needed but timing is everything ---------
Inspiration or coincidence – this song
came out the day I came up with the
Remember that few in your organisation notion of ”the intranet gap”…
care more about the intranet than you do.
To everyone else it’s just a very useful http://nabihamusic.com/mind-the-
tool – it’s your job to make it the best! gap/

16. Comments? Questions?
Martin Risgaard Rasmussen
mrrasmussen@grundfos.com
@Risgaard
http://connaxions.wordpress.com
Thank you!