Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Ripple Links Campaign_Social Media Case Study
1.
2. In March 2013 Ripple Links ran a campaign around the festival of
Holi asking users to create the longest SMS Friendship Chain using
txtWeb App @Chain
3. CAMPAIGN OBJECTIVE
To encourage existing & news users of txtWeb to build the longest
SMS Friendship chain ever
To encourage new and unique users to use txtWeb Apps and to
increase the Brand’s visibility
Increase app usage
4. ABOUT THE CONTEST
txtWeb App users had to use @Chain App and build the longest SMS
friendship chain ever during the contest period which ran from 14th
March to 27th March 2013
txtWeb users had to ask their friends to join a chain created by them
& in turn get their friends to add more friends to join the chain
Participants could win points up to level 4 users
5. EXECUTION OF THE CAMPAIGN
The contest was promoted on txtWeb‘s Social Media properties -
Facebook & Twitter
• Content Strategy – Built engaging content for a wide and new audience
through Creative’s, Ads
• Fans encouraged to share contest information & creative’s allowing the
campaign to go viral
SMS push message sent to a selected existing txtWeb user base
Ripple Links engaged with txtWeb Campus Ambassadors for on ground
activities and promotions
6. CAMPAIGN RESULTS
@Chain App was used 47,420 times during the contest
12,532 users registered to play @Chain Contest and 19,578 new users utilized the
@Chain App
Total No. of Users who created teams during the contest were 2,858
Created huge viral impressions for the app and the brand txtWeb
Total No. of people who added more than 100 friends during Holi contest were 11
Total No. of users who added more than 1 Friend during Holi contest were 821
Facebook
Twitter
7. POST CONTEST BUZZ
Post completion the contest continued to garner buzz
The winner shared pictures of his new NOKIA LUMIA on Facebook
One of the winner’s followers shared a match ticket that he received