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Pandas & Pigeons 
& Local...Oh My! 
Bill Connard / VP of Local Search, Rio SEO 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 
We will be discussing the local SEO key 
performance indicators you should be tracking, 
as well as the tools you’ll need to Pigeon-proof 
your web presence. 
Visit us at Booth #419 
@rio_seo 
#rioseo
Search Updates 
Penguin 2.1 
(#5) — 
October 4, 
2013 
Panda 4.0 — 
May 19, 2014 
“major update to 
the actual 
algorithm” 
Payday Loan 
3.0 — June 12, 
2014 
“target spammy 
queries” 
HTTPS/SSL 
Update — 
August 6, 2014 
“giving preference 
to secure sites” 
Pigeon — July 
24, 2014 
“dramatically 
altered some local 
results” 
What's 
next? 
happen all the time.... 
Hummingbird 
— August 20, 
2013 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
How do you 
Know the effects? 
KPI Reporting 
Ranking Citations Traffic Click Activity Reviews 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Track 
Local Ranking 
Organic search 
Local Map listings 
Third party websites 
Discover trends over time 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Monitor 
Citation Accuracy 
Name, Address, Phone # 
Duplicate/Incorrect Listings 
Identify troubled markets 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Evaluate 
Local Site Traffic 
Traffic from search 
Online directory referrals 
Measure visits to local pages 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Analyze 
User Click Activity 
On-page click activities 
Directions, coupons, videos 
Links to offsite networks 
Visualize user engagement 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Measure 
Local Reviews 
Critical location sentiments 
Reviews by location or 
segment of locations 
Ratings across review sites 
Reviews effect on traffic 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Essential 
Local SEO Tools 
#1 Enterprise Local CMS 
(Ranking Tools) 
(Citation Tools) 
(Traffic & Activity Tools) 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Our Clients... 
have had great results! 
Pigeon 
10% Increase in Organic traffic 
after Pigeon using best practice local SEO 
20% Increase in Local Positions 
after Pigeon through local listing management 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Pandas & Pigeons 
& Local...Oh My! 
Bill Connard / VP of Local Search, Rio SEO 
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 
@rio_seo 
#rioseo 
Find Information, News, and Press around Rio SEO 
online at www.RioSEO.com 
Contact us by phone: 858.876.3010 
Follow Us! @rio_seo

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SMX East 2014: Pandas & Pigeons & Local…Oh My! by Bill Connard

  • 1. Pandas & Pigeons & Local...Oh My! Bill Connard / VP of Local Search, Rio SEO © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 We will be discussing the local SEO key performance indicators you should be tracking, as well as the tools you’ll need to Pigeon-proof your web presence. Visit us at Booth #419 @rio_seo #rioseo
  • 2. Search Updates Penguin 2.1 (#5) — October 4, 2013 Panda 4.0 — May 19, 2014 “major update to the actual algorithm” Payday Loan 3.0 — June 12, 2014 “target spammy queries” HTTPS/SSL Update — August 6, 2014 “giving preference to secure sites” Pigeon — July 24, 2014 “dramatically altered some local results” What's next? happen all the time.... Hummingbird — August 20, 2013 © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
  • 3. How do you Know the effects? KPI Reporting Ranking Citations Traffic Click Activity Reviews © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
  • 4. Track Local Ranking Organic search Local Map listings Third party websites Discover trends over time © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
  • 5. Monitor Citation Accuracy Name, Address, Phone # Duplicate/Incorrect Listings Identify troubled markets © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
  • 6. Evaluate Local Site Traffic Traffic from search Online directory referrals Measure visits to local pages © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
  • 7. Analyze User Click Activity On-page click activities Directions, coupons, videos Links to offsite networks Visualize user engagement © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
  • 8. Measure Local Reviews Critical location sentiments Reviews by location or segment of locations Ratings across review sites Reviews effect on traffic © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
  • 9. Essential Local SEO Tools #1 Enterprise Local CMS (Ranking Tools) (Citation Tools) (Traffic & Activity Tools) © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
  • 10. Our Clients... have had great results! Pigeon 10% Increase in Organic traffic after Pigeon using best practice local SEO 20% Increase in Local Positions after Pigeon through local listing management © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
  • 11. Pandas & Pigeons & Local...Oh My! Bill Connard / VP of Local Search, Rio SEO © Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo #rioseo Find Information, News, and Press around Rio SEO online at www.RioSEO.com Contact us by phone: 858.876.3010 Follow Us! @rio_seo