Multi-location businesses, especially national brands with thousands of locations, struggle to manage the accuracy and consistency of their local business information. Yet, using local listings to drive search traffic has proven to deliver the lowest cost per acquisition in the search industry to date. During this webinar, Rio SEO will share the processes used and the results seen by big brands that are managing their local business listings in bulk.

1. @w2scott
WEBINAR SERIES
April 10, 2014
Managing Local Listings to Drive
ROI for National Brands

2. @rio_seo / #localseo
WHAT YOU WILL LEARN
Processes necessary to achieve multi-location local SEO results
Managing your local business data in a single environment
What steps and optimizations you should take first for Map listings
The advantages of local listing syndication across data aggregators
How to measure the effectiveness of local search efforts and ROI

3. @rio_seo / #localseo
4 STEPS TO MAXIMIZE LOCAL ROI
1. Single environment to manage and
collect local data
2. Tackle the BIG local search
directories first
3. Syndicate local data to build links and
enhance user experience
4. Measure Local SEO ROI through KPIs

4. COLLECTING AND MANAGING LOCAL DATA

5. @rio_seo / #localseo
MANAGING LOCAL BUSINESS DATA
Single Local Content Management
System
Ensuring Data Accuracy and Consistency
Manage Local Data Alongside External
Resources

6. @rio_seo / #localseo
OPTIMIZING YOUR LOCAL DATA
Name Can Including Geo-Modifier or Service
(i.e. Sports Authority San Diego)
Consistent Address, Local Phone Number
Local Business Hours and Specialty Hours
Local Descriptions to Include Services
Offered (i.e. Sports Authority Sporting
Goods)
Brand Logo, Storefront and Product Images
Social Media Links and Additional Local Info

7. @w2scott
SUBMIT LOCAL DATA TO SEARCH ENGINES

8. @rio_seo / #localseo
CLAIMING LOCAL SEARCH LISTINGS
Google Maps, Yahoo Local, Bing Maps
Attaching Local Landing Page URLs
Local URLs Should Include Mobile
Optimized Version
Optimizing Local Info for Each Directory

9. @rio_seo / #localseo
THE POWER OF MAP LISTINGS
Control Your Local Business Data
Optimize Around Local Keywords
Impact of Local Map Rankings
Various Category Optimization
Additional Search Real-Estate
Recent Reports:
Big 3 Account for 96.3% of US Search Traffic
http://rioseo.co/SearchEngineStats
(searchengineland.com)

10. DISTIRIBUTE DATA TO LOCAL ECOSYSTEM

11. @rio_seo / #localseo
SYNDICATION TO AGGREGATORS
Core Aggregators are InfoUSA, Neustar,
Acxiom, Factual
Power niche directories, mobile maps and
apps, GPS devices AND “the internet of
things”
Costs of All 4 Data Aggregators under
$100 per year per location over 1000
locations
Engaging with Aggregators Gives You
Insight to their Local Database

12. @rio_seo / #localseo
LOCAL DATA VALIDATION + LINKS
Optimizing the Entire Local Ecosystem
Backlinks from Hundreds of Directories
Local Internet Yellow Page Listings
Local Data on Apps and GPS Devices
Add Local Data to Social Networks

13. @w2scott
DEFINING ROI FROM LOCAL SEO EFFORTS

14. @rio_seo / #localseo
HOW TO MEASURE LOCAL ROI
Measuring Analytics from Local Landing
Pages on Desktop and Mobile
Landing Page Click and Search Activities
Local Promotions, Coupons or
Downloads
Measure Conversions from Online to
Offline with Unique Promo Codes

15. @rio_seo / #localseo
AUTOMATING LOCAL SEO IS KEY
CMS Technology to Scale Local SEO
Automating Syndication Optimization
Save Time, Increase Efficiency, Monitor
Results
Hyper-Local Marketing Capabilities
Rio SEO’s Local Search Platform Overview
Learn More:

16. @rio_seo / #localseo
ADDITIONAL RESOURCES
LinkedIn.com/Rio-SEO-Automation-Software
Twitter.com/rio_seo
Facebook.com/RioSEOsolutions
Instagram.com/rio_seo
Pinterest.com/rioseo
www.rioseo.com
rioseo.com/Contact-Us
858.876.3010
Downloads
Case Study: Rio Local Delivers Lowest CPC
Whitepaper: Impacting Local SEO Rankings with Local Listing Management
Whitepaper: How to Achieve Remarkable Results in Local and Mobile Search : A Step by Step Guide

17. @w2scott
THANK YOU FOR JOINING
Any question on today’s webinar, please contact
webinars@localsearchassociation.org for more information.
If you would like to be considered for LSA’s Webinar Series, let us know at
webinars@localsearchassociation.org.
www.localsearchassociation.org/webinars