10 Fundamentals Social Media Marketing Integration Key
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The 10 most important fundamentals of integrating Social Media into your Marketing Plan. Not a how-to for using Facebook, Twitter, etc.
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10 Fundamentals Social Media Marketing Integration Key
- 1. “Generally you ain’t learnin’ nothing when your mouths a-jawin’.” ···························· ~ Cowboy Wisdom
- 2. Integrating Social Media Into Marketing ···························· 10 Fundamentals
- 3. Social Media is a Conversation
- 14. Currently There Are More Than 200 Million Blogs
- 15. 175,000 More Created Every Day
- 16. 25% of ALL page views came from Social Networking sites
- 17. 57% of the U.S. internet-user population are on Facebook
- 18. Last week 7.07% of U.S. Internet visits attributed to Facebook ······ more than Google
- 19. Fundamental #1: Listen & Observe
- 20. Listen & Observe
- 21. Listen & Observe ❖ Google Alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic, such as keeping current on a competitor or industry
- 22. Listen & Observe ❖ Google Alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic, such as keeping current on a competitor or industry ❖ Social Mention Like Google Alerts but for social media
- 23. Listen & Observe ❖ Google Alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic, such as keeping current on a competitor or industry ❖ Social Mention Like Google Alerts but for social media ❖ Twitter Search Search trending topics as they are happening
- 24. Listen & Observe ❖ Google Alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic, such as keeping current on a competitor or industry ❖ Social Mention Like Google Alerts but for social media ❖ Twitter Search Search trending topics as they are happening ❖ Technorati.com A search engine designed specifically to search for blogs on the internet
- 25. Fundamental #2: Review Your Marketing Plan
- 26. You Can Build A Brand Online. You Have No Choice.
- 27. Fundamental #3: Establish a Presence
- 28. www.Knowem.com
- 29. Fundamental #4: Join the Conversation
- 30. Fundamental #5: Find Your Voice
- 31. “When you give a lesson in meanness to a critter or a person, don’t be surprised if they learn their lesson.” ···························· ~ Cowboy Wisdom
- 32. Fundamental #6: Commit the Time
- 33. Fundamental #7: Commit the Resources
- 35. “If you lose, don’t lose the lesson” ···························· ~ Cowboy Wisdom
- 36. Fundamental #9: Remember, Social Media is a Marketing Tactic ···························· Not a Magic Bu"et
- 40. ‣ Website: Ringerrg.com ‣ Blog: Ringer-rg.Tumblr.com ‣ Twitter: Ringerrg ‣ LinkedIn: Ringerrg ‣ jeff@ringer-rg.com ‣ richard@ringer-rg.com
Editor's Notes
- In the past companies spent millions of dollars standing behind two-way glass to hear people tear apart their products and services to try and improve them. And the only way you and I could comment or express our opinion within the media was to write letters to the editor or maybe call in to a radio show. Thanks to the Internet, everyone’s ability to join the conversation has exploded.
- To most folks when I say Social Media they think of these 5 websites But there are literally MILLIONS of social websites
- To most folks when I say Social Media they think of these 5 websites But there are literally MILLIONS of social websites
- To most folks when I say Social Media they think of these 5 websites But there are literally MILLIONS of social websites
- To most folks when I say Social Media they think of these 5 websites But there are literally MILLIONS of social websites
- To most folks when I say Social Media they think of these 5 websites But there are literally MILLIONS of social websites
- Just to give you an idea, there are more than 200 Million blogs alone.
- And an estimated 175,000 more created EVERY DAY
- In a recent study released last week there were these two nuggets of information that made me go wow: 25% of ALL page views came from the top Social Networking sites
- 54% (140 million) of the U.S. internet-user population are on Facebook So, lets jump into the 10 fundamentals of joining the Conversation
- This is where everyone should start.
- Google Alerts - get email alerts on any number of topics from the web, news, etc. Social Mention - like Google Alerts but for social media Twitter Search - search topics as they happen Technorati - search for blogs by subject
- Google Alerts - get email alerts on any number of topics from the web, news, etc. Social Mention - like Google Alerts but for social media Twitter Search - search topics as they happen Technorati - search for blogs by subject
- Google Alerts - get email alerts on any number of topics from the web, news, etc. Social Mention - like Google Alerts but for social media Twitter Search - search topics as they happen Technorati - search for blogs by subject
- Google Alerts - get email alerts on any number of topics from the web, news, etc. Social Mention - like Google Alerts but for social media Twitter Search - search topics as they happen Technorati - search for blogs by subject
- The goals that work best are traditional marketing objectives such as Increase overall awareness, favorability or purchase intent, increase advocates Decide your message and intent - must be of some value such as tips, inside information, solutions to challenges. Now, some of you might decide right here Social Media doesn’t fit - and that’s okay, however...
- You must change if you are to stay relevant in the digital era. 65% of consumers had a digital experience that changed their opinion. 97% said the digital experience influenced whether they made a purchase or not. Digital can make or break you.
- Dip your toe in the pool.
- Instantly Secure your brand across the social web
- Leave comments on Industry Blogs Link articles to your Facebook Fan Page Check analytics to see if this generates leads, website hits and Fans 97% of consumers searched for a brand online, 70% read a corporate blog, 73% have posted a product review on Amazon, Yelp, Facebook and Twitter
- What can you bring to the conversation? What can the audience count on you for? By not only listening, but hearing and observing the responses and mannerisms of those who define your markets, you can source ideas, learn to get people talking, plus earn trust and respect.
- Advice on how to write - be honest, be fair, be nice - at least most of the time.
- The more content you produce, the better rank you’ll have in search, which means more visibility and being able to drive traffic back to your site. Start off with a goal you can manage - say 1 blog post and two comments on industry blogs per week
- Social Media Marketing is not FREE. Yes, Facebook is free to use. So is Twitter - for now. But your time is valuable. Or your employee who blogs for you as part of her job description - there’s a salary you’re paying.
- There are many ways to track results. Google Analytics is a free service that gives you a lot of information - pay attention to where traffic coming from There are also many paid services ranging from a couple to several hundred dollars a month.
- Social Media, in and of itself, is not a marketing solution. It’s only one part of a strategic marketing program.
- Results won’t happen overnight. You’ll get board of seeing and reading your stuff long before your potential clients ever will. Be consistent. Be patient. The payoff will come.
- Ringer/rg has successfully integrated Social Media into numerous marketing plans for clients including the City of Portsmouth, VA, Isle of Wight County, VA, the Foodbank of Southeastern Virginia.