1. Status Quo and Implementation of
EU Directive 2010/65/EU
– The German Approach
20.10.2011
Dr. Phanthian Zuesongdham

2. Agenda
Project Organisation
German Approach
Challenges and Critical Success Factors
Conclusion & Outlook
Dr. Phanthian Zuesongdham 2

3. Project Organisation
eMS Expert Group
Federal Ministry of
Observer Transport, Building and Urban
Development as German
Representative and Lead of German
Working Group
Supported by Federal Administration Office for
German Working Group Martime Transport as Coordinating Body of
German Working Group
Representatives of each federal state
For example, Hamburg‘s representatives are HPA, Office for City Development and Environment, Office for Interior
and Sport, Ministry of Economics, Transport and Innovation, etc.
Port Stakeholders: , Ship Agents, Shipping Lines, etc.
Dr. Phanthian Zuesongdham 3

4. German Approach – Example of Hamburg
i.e. shipping lines, ship agents,…
Existing services
Services to be extended
ZMGS = Zentrales Meldesystem für
Gefahrgut und Schiffsverkehre i.e. port authority, …
Dr. Phanthian Zuesongdham 4

5. Identifying challenges and knowing critical success factors are the keys!
Challenges Critical Success Factors (CSFs)
Finding common interest among stakeholders as a key driver for the implementation
Building up a common understanding (Single Windows Governance) as a working framework for project
members and communication to stakeholders
Complexity in the port community Striving for a controlled communication
(Heterogenity of services provided in the port)
Avoiding overflow of information
Communication
Ensuring that the percieved message is
Intepretation of the Directives into best understood correctly
possible solution for the ports and their
Creating awareness and acceptance of the
stakeholders in the whole nation
changes causing by this directive (change
Coordination of different interest groups within management)
the port
Explain to the stakeholders and involve
Creating a solid roadmap for implementation them!
Dr. Phanthian Zuesongdham 5

6. Conclusion and Outlook
Fulfilment of EU Directive requirements to be based on win-win solution for business and public
sectors in the port  enabling sustainability of industry growth and partnership.
The solution is applicable for all port-sizes and types of organisation within the country.
Extended ZMGS as a first phase solution of the system interoperability at the level of the
German States.
Data interchanges among the public bodies through National Single Windows enhance the
efficiency of processes in the port operations.
State-of-the-art Technology and innovation must be focussed and concerned in the design
phase.
Change Management is a crucial CSF for the implementation of Single Windows.
Linking EU initiatives like Blue Belt and SafeSeaNet is an important implementation requirement
to enable an integrated vision towards e-Maritime.
Dr. Phanthian Zuesongdham 6

7. Contact
HPA Hamburg Port Authority AöR
Neuer Wandrahm 4
20457 Hamburg
www.hamburg-port-authority.de
Dr. Phanthian Zuesongdham
E-Mail: Phanthian.Zuesongdham@hpa.hamburg.de
Tel. +49 40 42847 2290
Fax.+49 40 42847 2110
Dr. Phanthian Zuesongdham 7