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HP CLOUDSYSTEM




Rien du Pre
Cloud Solution Architect


©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without
Increasing Demands Driving More to the
 Cloud                                                       Business
                                                              Users
                                                                        Developers   Individuals




IMPROVE BUSINESS AGILITY                                                                           DELIVER CHOICE

SPEED INNOVATIONS                                                                                  REDUCE COSTS

ACCELERATE TIME TO VALUE                                                                           DEVELOP ONCE, RUN
                                                                                                   ANYWHERE



                                                          Traditional                    Public
                                                                          Private


       Deliver the right services at the right time based on customer needs
  2   © Copyright 2011 Hewlett-Packard Development Company, L.P.
  2
Hybrid Delivery: The Right IT Strategy
CREATING THE OPTIMAL MIX

                                                      Build       Consume
                                       on-premises                off-premises
                                     cloud services               secure services




                 Traditional                                                    Public

                                                        Private
3   © Copyright 2011 Hewlett-Packard Development Company, L.P.
Customers will evolve at different speeds


                                                                                                      Become a
                                                                                                      service
                                                                                       Self service   broker
                                                                                       applications   in a hybrid
                                                                      Self service     with full      environment.
                                                                      infrastructure   lifecycle
                                                         Virtualize                    management
                                                         and
                            Standardize                  automate
                            and
                            consolidate

                                                   IT transformation to “strategic service broker”
    4   © Copyright 2011 Hewlett-Packard Development Company, L.P.
4
HP Cloud Solutions for Hybrid Delivery
The right services from the right environment
     BUILD your                         CONSUME cloud               CONSUME cloud from
    Cloud with HP                       services from HP               HP partners

  CLOUD MAPS           Private

SERVICE CATALOG
                                        HP Managed Cloud
 ORCHESTRATION         Managed                                           HP CloudAgile
                                                                           partners
  PROVISIONING
  & MONITORING                              HP Cloud
   CONVERGED           Public               Services
 INFRASTRUCTURE
                  HP CloudSystem



Best in Class
Technology HP       Converged Infrastructure and Automation, Management & Security Software
Consulting
Services                             HP Cloud Consulting Services
HP CloudSystem
    The most complete, open, integrated system to build and manage clouds

    Key differentiators
    • Single services view
    • Multi-hypervisor, multi-OS,
      heterogeneous
      infrastructure
    • Intelligent automation and
      lifecycle management;
      application-to-infrastructure
    • Scalability and elasticity


6   6   © Copyright Hewlett-Packard Development Company, L.P. L.P.
           © 2011 2011 Hewlett-Packard Development Company,          4/10/2012
Build and manage cloud services
Automating the entire lifecycle with HP CloudSystem




                                                      HP Cloud APIs
                                                      • Billing/chargeback
                                                      • Approval flows
                                                      • Other processes




7
HP Cloud Maps simplify complex services




8
HP Cloud Maps
Rapidly create cloud services


• Create a service catalog yourself, quickly and consistently   HP INNOVATION
• For popular apps like Microsoft®, Oracle, SAP, and
                                                                Workflows
  VMware
• Easy to import and integrate into your environment            Deployment scripts
                                                                Sizers
                                                                Best practice templates
                                                                White papers
                                                                www.hp.com/go/cloudmaps




9
HP CloudSystem unique bursting capability
HP Innovation




                POC now; SAVVIS availability by beg 2012; other SP availability 2012

10
HP CloudSystem offerings
Built on proven Converged Infrastructure and Cloud Service Automation

           HP CloudSystem Matrix          HP CloudSystem              HP CloudSystem Service Provider
                                             Enterprise




                                                                             • Aggregate cloud services for
                                     • Unify management of all services,       public and hosted private
     • Infrastructure and basic
                                       both cloud-based and traditional IT     clouds
       application provisioning in
       minutes                       • Advanced application-to-              • Optimized for multi-tenancy
                                       infrastructure lifecycle              • Customer-unique portal
                                       management                              experience

11                                                    10/04/2012
HP CloudSystem integrates seamlessly with
         existing, heterogeneous infrastructure

                                     Virtualization
     • Choice of OSs, hypervisors,
       and compute
                                     Compute          other x86
     • Support of standard
       Networks and SANs
                                     Storage
     • Integration with core IT
       processes - HP Cloud APIs
                                     Networking
     •   3rdparty application
         templates – HP Cloud Maps   Facilities
                                     Management


12
Resource AG
A SWISSCOM COMPANY
Leading SAP Full Service Provider in Switzerland. Plans, develops, implements
and operates SAP solutions for medium-sized and large enterprises.

 PROBLE                                 Complex offer process at prices which are too high, inflexible contract
 M                                      periods and time-consuming project implementation.
                                        Standardized offering with customer-specific adaptability based on
SOLUTION                                integrated, speedily available resources in the HP CloudSystem
                                        Matrix.
                                        Flexible and fast offer process with unparalleled price/performance
 RESULT                                 ratio, fast implementation and highest possible quality and availability.


Binding offers within 7 days. Productive rollout of new customers within 1 week.
Price point 20% lower than for comparable services.
ROI of the project within 11 months.
13   © Copyright 2011 Hewlett-Packard Development Company, L.P.
Why HP? Leadership, innovation, experience
    8 out of 10
    of the world’s most
    trafficked websites


    4 out of 5
    of the world’s largest
    search engines


    3 most popular
    social media properties in
    the U.S.


    4 of 5 leading
    hosting providers in the
    Gartner Magic Quadrant


    14   © Copyright 2011 Hewlett-Packard Development Company, L.P.
1
HP CloudSystem Matrix Conversion Services
     Convert into a new CloudSystem Matrix or expand an existing Matrix while
     reusing current BladeSystem hardware.
                                                               Your resulting
                                                               environment becomes…




                                      Your additional
                                      investment might
                                                         =
                                      require…                      HP CloudSystem
              Your existing      +                                  Matrix
              investment might       Assessment Services**
              include…               Matrix Starter Kit*
                                     Additional HW, SW, Services*
                                     Integration Services**
              c7000 Enclosures
              Server Blades
              Virtual Connect
              Matrix                                                    * If not already existing
                                                                        ** Required
15
Cloud transformation lifecycle
Professional services to plan and implement your solution




     Strategy                 Roadmap            Design                     Implementation

     HP Cloud Discovery       HP Cloud Roadmap   Expanded CloudStart – private cloud in 30 days
     Workshops                Service
                                                 HP Cloud Application       HP Solution Support for
                                                 Transformation Service     CloudSystem
                                                                            HP Education Services
16   HP Cloud Security Services                                             Cloud Curriculum
Start now

            Take the HP Cloud Discovery Workshop


            Start your cloud journey with HP CloudStart


                 “Start small & grow tall” with HP CloudSystem


            Visit us at the product showcase or online at
            www.hp.com/go/cloudsystem



17
THANK YOU
What is Cloud Computing?

                                                                            KEY ATTRIBUTES
                               Elastic • Pay-per-use• Networked• Shared• On-demand

                                                                     DEPLOYMENT MODELS
                          Public                                           Private                                  Hybrid

                                                                          SERVICE MODELS
                 SaaS                                                               PaaS                                     IaaS
Software as a Service                                         Platform as a Service                        Infrastructure as a Service
Applications, business logic, and                             App components, middleware and               Standardized, virtual pools of shared server,
information layered on platform services                      database layered on infrastructure service   storage, network and software infrastructure


 19   © Copyright 2011 Hewlett-Packard Development Company, L.P. HP Confidential.
Cloud starts with a Converged Infrastructure

           Storage

       Servers                                    AUTOMATE

      Network               HP
                        Converged            VIRTUALIZE
     Power, cooling   Infrastructure
       & facilities

      Management
       software
                                       STANDARDIZE
       Security
           Services
                                             KEY STEPS



20
The problem with today’s infrastructure

               Business selects    IT planning            Purchase       Set up Facilities   Coordinate install
                 application        meetings               assets                                process




•Many people
•Many steps
                  Load OSs          Load VMs               Set up            Set up            Install servers
•Many errors                                               storage          networks




                    Deploy        Patch VMs, OSs,      Set approvals,    Test and quality     Activate service    Manage over
                  application       applications       Access controls                                              lifecycle




 •Much time                                         Weeks to months
The right approach
Build and manage your Infrastructure as a Service



                                       Select       Initiate   Provision
 A few automated
 steps, in less time




22
HP CloudSystem Matrix
Get the benefits of private/hybrid cloud and IaaS today

                                                   Provision infrastructure and
                  Cloud Maps                       applications in minutes
                                                   for physical and virtual.
                              Resource pools
                                                   Reduce TCO up to 56%1
                                                   with built-in infrastructure
                                                   life-cycle management.

                                                   Integrated by design
                                                   Including support of heterogeneous
             Service portal                        environments.

      Built on proven HP Converged
      Infrastructure technologies              1   Compared to traditional infrastructure, based on analysis
                                                   with the BladeSystem and BladeSystem TCO calculators:
                                                   http://www.hp.com/go/matrixtco
23
Build and manage your IaaS
     HP Matrix Operating Environment

     Design and provision infrastructure services
     for physical and virtual from a self-service portal.                                  Sample
                                                                                           “e-shopping”
     Optimize infrastructure confidently                                                   application
                                                                                           infrastructure
     with capacity planning and showback /chargeback.                                      template

     Protect continuity of services
     with automated, cost-effective failover.




          5 minutes          5 minutes          38 minutes       60 minutes

                                                                                     108
                                                                                     minutes
                                                  Provision      Install/configure
                              Approval          Infrastructure         apps
24
Resource
                                                           Storage may be
                                Components                  shared across
                                                               servers


                                  Drag                       Networks can
                              components                     be internal to
                             onto workspace                  app or public


                                                Connect
                                              components
25   © Copyright 2010 HPDC
                                                together
All costs added
                                 together
                             Min/max cluster
 Set resource
                                  size
 configuration
requirements.




26   © Copyright 2010 HPDC
Host name
                                                             customization
                                                               visualized




Catalog of
templates                                         Lease end
                                                dates protect
                                                 against stale
                                 Create a         VMs, etc.
27   © Copyright 2010 HPDC   service instance
Cloud with the Power of Convergence:
     CloudSystem Matrix and 3PAR


                     Provision compute, storage & applications in minutes, not months
                     Infrastructure and applications in minutes
                     15 Seconds to provision a LUN with 3PAR

                     Optimize Resources and Reduce TCO by about 50%
      CloudSystem    Up to 56% with HP CloudSystem Matrix
         Matrix      Reduce acquisition and operational cost by 50% with 3PAR

                     Streamlined & Efficient Productivity
                     Empowered and controlled storage needs using SPM
                     Deliver Infrastructure and applications as one

         3PAR
                      1Compared to traditional infrastructure, based on analysis with the CloudSystem and
28
                      CloudSystem TCO calculators: http://www.hp.com/go/matrixtco
HP CloudSystem Offerings
Integrated solutions for private, public and hybrid cloud environments
         CloudSystem                           CloudSystem                       CloudSystem
            Matrix                              Enterprise                      Service Provider




  Private cloud, IaaS                Private & hybrid cloud; XaaS          Public and hosted private cloud;
                                                                           XaaS
  •   BladeSystem                    •   BladeSystem                       • BladeSystem
  •   Matrix Operating Environment   •   Matrix Operating Environment      • Matrix Operating Environment
  •   Server Automation (*)          •   Server Automation                 • Server Automation
  •   Sitescope (*)                  •   Sitescope                         • Sitescope
                                     •   DB & Middleware Automation        • DB & Middleware Automation
                                     •   Operations Orchestration          • Operations Orchestration
                                     •   uCMDB                             • uCMDB
                                     •   CSA Foundation Server (includes   • CSA Foundation Server (includes
                                         Cloud Service Portal)               Cloud Service Portal)
                                                                           • Aggregation Platform for SaaS
                                                                           • Network Automation
                  (*) optional
HP CloudSystem Matrix: What’s under the Hood?
      An integrated offering of hardware, software and services

                              +                            +                         +                              +
                                         Virtual                   Matrix                         Blades                   SAN Storage
                                        Connect                   Operating
         Services                                                Environment
                                   Virtual Connect                                           Integrity and
                                       virtualized                                             ProLiant                                              =
                                     LAN and SAN                               blade servers
                                                       Capacity Planning
        Factory, tech                 connections Infrastructure Orchestration                                      Choice of Storage
                                                                                                                      Integrity and
      All-in-One Services
      integration plus                                         Disaster Recovery*                                   HP Storage or 3rd
                                                                                                                         ProLiant
                plus                                         Application provisioning                                  blade servers
                                                                                                                    party offerings***                        CloudSyste
     financing options
         financing options                                       & monitoring **                                                                                  m
                                                                                                                                                                Matrix
                         Enables fast implementation and support of one
                                integrated private cloud solution
 *Matrix recovery management bundled for ProLiant. For HP-UX customers optional: HP Serviceguard and Metrocluster.
 ** Application provisioning and monitoring is delivered optionally for CloudSystem Matrix through Server Automation and SiteScope.
 ***FC SAN storage required for physical & virtual environments, iSCSI SAN for VM data stores- HP storage provides more integrated support of recovery & storage pool mgmt.
30

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HP Cloud System Executive Level

  • 1. HP CLOUDSYSTEM Rien du Pre Cloud Solution Architect ©2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without
  • 2. Increasing Demands Driving More to the Cloud Business Users Developers Individuals IMPROVE BUSINESS AGILITY DELIVER CHOICE SPEED INNOVATIONS REDUCE COSTS ACCELERATE TIME TO VALUE DEVELOP ONCE, RUN ANYWHERE Traditional Public Private Deliver the right services at the right time based on customer needs 2 © Copyright 2011 Hewlett-Packard Development Company, L.P. 2
  • 3. Hybrid Delivery: The Right IT Strategy CREATING THE OPTIMAL MIX Build Consume on-premises off-premises cloud services secure services Traditional Public Private 3 © Copyright 2011 Hewlett-Packard Development Company, L.P.
  • 4. Customers will evolve at different speeds Become a service Self service broker applications in a hybrid Self service with full environment. infrastructure lifecycle Virtualize management and Standardize automate and consolidate IT transformation to “strategic service broker” 4 © Copyright 2011 Hewlett-Packard Development Company, L.P. 4
  • 5. HP Cloud Solutions for Hybrid Delivery The right services from the right environment BUILD your CONSUME cloud CONSUME cloud from Cloud with HP services from HP HP partners CLOUD MAPS Private SERVICE CATALOG HP Managed Cloud ORCHESTRATION Managed HP CloudAgile partners PROVISIONING & MONITORING HP Cloud CONVERGED Public Services INFRASTRUCTURE HP CloudSystem Best in Class Technology HP Converged Infrastructure and Automation, Management & Security Software Consulting Services HP Cloud Consulting Services
  • 6. HP CloudSystem The most complete, open, integrated system to build and manage clouds Key differentiators • Single services view • Multi-hypervisor, multi-OS, heterogeneous infrastructure • Intelligent automation and lifecycle management; application-to-infrastructure • Scalability and elasticity 6 6 © Copyright Hewlett-Packard Development Company, L.P. L.P. © 2011 2011 Hewlett-Packard Development Company, 4/10/2012
  • 7. Build and manage cloud services Automating the entire lifecycle with HP CloudSystem HP Cloud APIs • Billing/chargeback • Approval flows • Other processes 7
  • 8. HP Cloud Maps simplify complex services 8
  • 9. HP Cloud Maps Rapidly create cloud services • Create a service catalog yourself, quickly and consistently HP INNOVATION • For popular apps like Microsoft®, Oracle, SAP, and Workflows VMware • Easy to import and integrate into your environment Deployment scripts Sizers Best practice templates White papers www.hp.com/go/cloudmaps 9
  • 10. HP CloudSystem unique bursting capability HP Innovation POC now; SAVVIS availability by beg 2012; other SP availability 2012 10
  • 11. HP CloudSystem offerings Built on proven Converged Infrastructure and Cloud Service Automation HP CloudSystem Matrix HP CloudSystem HP CloudSystem Service Provider Enterprise • Aggregate cloud services for • Unify management of all services, public and hosted private • Infrastructure and basic both cloud-based and traditional IT clouds application provisioning in minutes • Advanced application-to- • Optimized for multi-tenancy infrastructure lifecycle • Customer-unique portal management experience 11 10/04/2012
  • 12. HP CloudSystem integrates seamlessly with existing, heterogeneous infrastructure Virtualization • Choice of OSs, hypervisors, and compute Compute other x86 • Support of standard Networks and SANs Storage • Integration with core IT processes - HP Cloud APIs Networking • 3rdparty application templates – HP Cloud Maps Facilities Management 12
  • 13. Resource AG A SWISSCOM COMPANY Leading SAP Full Service Provider in Switzerland. Plans, develops, implements and operates SAP solutions for medium-sized and large enterprises. PROBLE Complex offer process at prices which are too high, inflexible contract M periods and time-consuming project implementation. Standardized offering with customer-specific adaptability based on SOLUTION integrated, speedily available resources in the HP CloudSystem Matrix. Flexible and fast offer process with unparalleled price/performance RESULT ratio, fast implementation and highest possible quality and availability. Binding offers within 7 days. Productive rollout of new customers within 1 week. Price point 20% lower than for comparable services. ROI of the project within 11 months. 13 © Copyright 2011 Hewlett-Packard Development Company, L.P.
  • 14. Why HP? Leadership, innovation, experience 8 out of 10 of the world’s most trafficked websites 4 out of 5 of the world’s largest search engines 3 most popular social media properties in the U.S. 4 of 5 leading hosting providers in the Gartner Magic Quadrant 14 © Copyright 2011 Hewlett-Packard Development Company, L.P. 1
  • 15. HP CloudSystem Matrix Conversion Services Convert into a new CloudSystem Matrix or expand an existing Matrix while reusing current BladeSystem hardware. Your resulting environment becomes… Your additional investment might = require… HP CloudSystem Your existing + Matrix investment might Assessment Services** include… Matrix Starter Kit* Additional HW, SW, Services* Integration Services** c7000 Enclosures Server Blades Virtual Connect Matrix * If not already existing ** Required 15
  • 16. Cloud transformation lifecycle Professional services to plan and implement your solution Strategy Roadmap Design Implementation HP Cloud Discovery HP Cloud Roadmap Expanded CloudStart – private cloud in 30 days Workshops Service HP Cloud Application HP Solution Support for Transformation Service CloudSystem HP Education Services 16 HP Cloud Security Services Cloud Curriculum
  • 17. Start now Take the HP Cloud Discovery Workshop Start your cloud journey with HP CloudStart “Start small & grow tall” with HP CloudSystem Visit us at the product showcase or online at www.hp.com/go/cloudsystem 17
  • 19. What is Cloud Computing? KEY ATTRIBUTES Elastic • Pay-per-use• Networked• Shared• On-demand DEPLOYMENT MODELS Public Private Hybrid SERVICE MODELS SaaS PaaS IaaS Software as a Service Platform as a Service Infrastructure as a Service Applications, business logic, and App components, middleware and Standardized, virtual pools of shared server, information layered on platform services database layered on infrastructure service storage, network and software infrastructure 19 © Copyright 2011 Hewlett-Packard Development Company, L.P. HP Confidential.
  • 20. Cloud starts with a Converged Infrastructure Storage Servers AUTOMATE Network HP Converged VIRTUALIZE Power, cooling Infrastructure & facilities Management software STANDARDIZE Security Services KEY STEPS 20
  • 21. The problem with today’s infrastructure Business selects IT planning Purchase Set up Facilities Coordinate install application meetings assets process •Many people •Many steps Load OSs Load VMs Set up Set up Install servers •Many errors storage networks Deploy Patch VMs, OSs, Set approvals, Test and quality Activate service Manage over application applications Access controls lifecycle •Much time Weeks to months
  • 22. The right approach Build and manage your Infrastructure as a Service Select Initiate Provision A few automated steps, in less time 22
  • 23. HP CloudSystem Matrix Get the benefits of private/hybrid cloud and IaaS today Provision infrastructure and Cloud Maps applications in minutes for physical and virtual. Resource pools Reduce TCO up to 56%1 with built-in infrastructure life-cycle management. Integrated by design Including support of heterogeneous Service portal environments. Built on proven HP Converged Infrastructure technologies 1 Compared to traditional infrastructure, based on analysis with the BladeSystem and BladeSystem TCO calculators: http://www.hp.com/go/matrixtco 23
  • 24. Build and manage your IaaS HP Matrix Operating Environment Design and provision infrastructure services for physical and virtual from a self-service portal. Sample “e-shopping” Optimize infrastructure confidently application infrastructure with capacity planning and showback /chargeback. template Protect continuity of services with automated, cost-effective failover. 5 minutes 5 minutes 38 minutes 60 minutes 108 minutes Provision Install/configure Approval Infrastructure apps 24
  • 25. Resource Storage may be Components shared across servers Drag Networks can components be internal to onto workspace app or public Connect components 25 © Copyright 2010 HPDC together
  • 26. All costs added together Min/max cluster Set resource size configuration requirements. 26 © Copyright 2010 HPDC
  • 27. Host name customization visualized Catalog of templates Lease end dates protect against stale Create a VMs, etc. 27 © Copyright 2010 HPDC service instance
  • 28. Cloud with the Power of Convergence: CloudSystem Matrix and 3PAR Provision compute, storage & applications in minutes, not months Infrastructure and applications in minutes 15 Seconds to provision a LUN with 3PAR Optimize Resources and Reduce TCO by about 50% CloudSystem Up to 56% with HP CloudSystem Matrix Matrix Reduce acquisition and operational cost by 50% with 3PAR Streamlined & Efficient Productivity Empowered and controlled storage needs using SPM Deliver Infrastructure and applications as one 3PAR 1Compared to traditional infrastructure, based on analysis with the CloudSystem and 28 CloudSystem TCO calculators: http://www.hp.com/go/matrixtco
  • 29. HP CloudSystem Offerings Integrated solutions for private, public and hybrid cloud environments CloudSystem CloudSystem CloudSystem Matrix Enterprise Service Provider Private cloud, IaaS Private & hybrid cloud; XaaS Public and hosted private cloud; XaaS • BladeSystem • BladeSystem • BladeSystem • Matrix Operating Environment • Matrix Operating Environment • Matrix Operating Environment • Server Automation (*) • Server Automation • Server Automation • Sitescope (*) • Sitescope • Sitescope • DB & Middleware Automation • DB & Middleware Automation • Operations Orchestration • Operations Orchestration • uCMDB • uCMDB • CSA Foundation Server (includes • CSA Foundation Server (includes Cloud Service Portal) Cloud Service Portal) • Aggregation Platform for SaaS • Network Automation (*) optional
  • 30. HP CloudSystem Matrix: What’s under the Hood? An integrated offering of hardware, software and services + + + + Virtual Matrix Blades SAN Storage Connect Operating Services Environment Virtual Connect Integrity and virtualized ProLiant = LAN and SAN blade servers Capacity Planning Factory, tech connections Infrastructure Orchestration Choice of Storage Integrity and All-in-One Services integration plus Disaster Recovery* HP Storage or 3rd ProLiant plus Application provisioning blade servers party offerings*** CloudSyste financing options financing options & monitoring ** m Matrix Enables fast implementation and support of one integrated private cloud solution *Matrix recovery management bundled for ProLiant. For HP-UX customers optional: HP Serviceguard and Metrocluster. ** Application provisioning and monitoring is delivered optionally for CloudSystem Matrix through Server Automation and SiteScope. ***FC SAN storage required for physical & virtual environments, iSCSI SAN for VM data stores- HP storage provides more integrated support of recovery & storage pool mgmt. 30

Editor's Notes

  1. The cloud represents the best of both worlds: economic efficiency on the side of IT and dynamic flexibility on the side of the consumer While there are a lot of cloud competitors out there, few can offer the true breadth that HP can deliver to meet the demands of all types of users.
  2. To do this, it’s important to understand that the role of IT will change. We are moving from IT as a sole “supplier” or builder of services, to IT becoming the builder AND the broker of IT services. This means we now not only need to create world-class, reliable services inside the data center. We also need to create a core competency in aligning business needs with the optimal mix of internally and externally available services --- and then seamlessly blend them into a reliable, secure, and compliant end-to-end experience. Some of these services will built internally, and some will be consumed from outside your company. IT will now focus on creating the optimal IT mix – or “right source” from amongst traditional IT, private cloud, and public cloud…individually or in combination….or what we call “hybrid service delivery”. This mix will be based on the set of service/application requirements distinct to each organization.
  3. At HP, we understand that customers will evolve to cloud at different speeds. Generally, customers who have already virtualized significant parts of their infrastructure are the most ready for private cloud—the next logical step in IT evolution.  Customers who are just starting to virtualize are probably not ready for private clouds. They need to first focus on standardization, consolidation, and virtualization. Gains in these areas lay the groundwork for cloud-based approaches.  Our flexible approach to the cloud is in step with the needs of different organizations. We build our cloud solutions on modular building blocks that create a common IT foundation to support a range of needs—from virtualized environments to fully automated private clouds. And we have a range of solutions that simplify cloud adoption. We offer a full line of integrated cloud solutions. These solutions range from pre-packaged, turnkey cloud environments to comprehensive, extensible, global-scale solutions. We also offer comprehensive cloud consulting services.Whatever route you take to the cloud, you end up with the same overarching benefits: Provision infrastructure in minutes with one touch automated provisioning of servers, storage and networking. Optimize infrastructure confidently with built-in capacity planning and rebalancing tools. Protect continuity of services with automated, cost-effective failover.Ultimately, our cloud solutions position your organization to meet dynamic business demands. And it all starts with modular building blocks that form a common IT foundation for your evolution to cloud.
  4. To achieve this flexibility, efficiency and cost-effectiveness, it will be best practice to exploit a mix of public cloud, private cloud, and traditional IT; blending them into a reliable, secure and compliant end-to-end experience. HP is the only vendor that can deliver on this hybrid delivery promise --- addressing the spectrum of needs for clients that want to build or consume cloud services.HP’s cloud solutions: private, managed cloud, or public cloud, along with cloud services from our CloudAgile partners are built on HP’s marketing leading Converged Infrastructure and Cloud Automation Software….along with IP from our partners and appropriate open source technology; creating bullet proof business grade solutions while remaining open to provide customers with choice and flexibility.
  5. HP is the one vendor able—today—to deliver a comprehensive, integrated cloud solution on a singleplatform, with all the attributes so prized by CIOs, service providers, and IT professionals. That solution is HP CloudSystem.Based on proven, market-leading HP Cloud Service Automation and HP Converged Infrastructure,HP CloudSystem combines servers, storage, networking, and security with automatedsystem and hybrid service delivery management. The result is a complete cloud solution that’s prepared to fulfill the promise of “cloud driven” services and revenue for enterprises and service providers alike.HP CloudSystem is the product of HP’s experience in delivering industry-leading automation, application management, and Converged Infrastructure capabilities. It enables clients to build, manage, and consume cloud services across private clouds, public clouds, and traditional IT environments—without having to know, or care, whether those services come from HP CloudSystem’s own “on-premises” resources or from the public domain.Ultimately, the CloudSystem equates to ability for the enterprise and revenue growth for service providers.
  6. Key pointsSo, how does it work. CloudSystem automates the entire lifecycle of cloud servicesStart off with Cloud Maps to build the catalog of Cloud Services. With Cloud Maps you set up the “instructions” for all of the elements of a cloud service.Then, you initiate the service through a single portal, regardless of where the services are delivered from – public cloud, private cloud, even traditional IT environments. Users don’t need to know or care where the services are sourced from. The infrastructure and applications are provisioned. Efficient delivery of services requires efficient identification of required resources. HP CloudSystem’s intelligent resource management automates the optimal allocation of private and public cloud resources to ensure that cost, performance and compliance goals can be met based on each client’s pre-defined business policies. This automation takes processes that can take months and reduced them to minutes. You can manage and monitor all of the cloud services, and then when resources are no longer needed, they are reduced to the pool. It’s end to end management from infrastructure to application to service, from provisioning to change to refresh. .
  7. Let’s take a closer look at HP Cloud Maps. They provide an easy-to-use navigation system that can save you days or weeks of time architecting infrastructure for applications and services. They can reduce provisioning time by 80 percent.Cloud Maps accelerate the automation of business applications on BladeSystem Matrix, so you can reliably and consistently fast-track the implementation of service catalogs. HP Cloud Maps consist of tested engineering components, such as: Templates for hardware and software configuration that can be imported directly into BladeSystem Matrix, saving days or weeks of solution design timeSizers to help guide capacity and performance planning Workflows and scripts designed to automate installation more quickly and in a repeatable fashionReference white papers to help customize the Cloud Map for your specific implementation We develop these templates with our ISV partners. This gives you access to pre-defined templates formulti-tenant cloud platform-as-a-service (PaaS) middleware and popular business applications.
  8. We believe at HP that ultimately, all Enterprises will move to a hybrid cloud model that includes both private and public models.Now let’s look at this from the optic of an enterprise on one side and a service provider on the other and how it all comes together.Enterprise – common portal – sees their apps and resources, but also options to burst for capacity or consume services from hosted/public cloud environmentsService Provider – they see HP Aggregation Platform for SaaS. A way to transform their business models to deliver
  9. Let’s now look at how we deliver CloudSystem to clients. These offerings are all based on a single unified architecture that combines hardware, software, and services. This architecture addresses all deployment models (private, public, hybrid) and cloud service models (IaaS, PaaS, SaaS). CloudSystem Matrix is our base offering. It targets clients who are looking to deploy a private cloud with a focus on Infrastructure as a Service. This base configuration is built on our market-leading HP BladeSystem Matrix, which provides the means to create virtual pools of servers, storage and network. We combine Matrix capabilities with our Server Automation and SiteScope products, which provide basic application provisioning, monitoring, patching, and compliance capabilities. For clients looking to deploy a more robust private or hybrid cloud environment, we have our CloudSystem Enterprise edition. This offering, leveraging the capabilities found in CloudSystem Matrix, provides the following advanced capabilities:A single view of all services across private and public cloud environments. These services are accessed from a unified service catalog via a self-service portalAfter service selection, we orchestrate the intelligent selection of resources needed to deliver the services based on business policies (performance, cost, compliance). These could be on-premise resources or off-premise sources, utilizing bursting or bridging capabilities.We then provision the application and infrastructure resources based on the selected resource pools, and provide ongoing monitoring and lifecycle management of the resources. Upon service retirement, we release the resources back into the shared pool. And finally, we have an offering that specifically addresses the requirements of service providers. Building off the capabilities found in the other two offerings, we offer the means for service providers to generate new revenue, decrease time to market, and simplify adoption of new value-added services. Specifically, the SaaS Aggregation Platform serves as a central interaction point where service providers can:Manage their own and third-party SaaS offeringsDefine, price, and expose service offerings to customersIntegrate into existing billing and management systemsDrive revenue management (settlement) with third-party providers and resellers 
  10. Message 3: Integrated by design. Built on the industry’s leading blade architecture. Highly flexible, scalable architecture for shared services built on proven technologies: Matrix is built on the modular HP BladeSystem platform and its core technologies including Virtual Connect, Thermal Logic, and Insight Software. With over 1.6 million blade servers (11) and more than a million Insight software licenses delivered (12) worldwide in environments from small business to the most mission-critical enterprise applications, the BladeSystem delivers a proven architectural approach with proven business benefits. Matrix scales to a thousand servers, managed as a single domain. Using standard components that can be dynamically changed, you get the efficiencies of standardization without sacrificing flexibility. If you have an HP BladeSystem environment, Matrix is the next logical step.Integrate seamlessly into your existing environment: HP CloudSystem Matrix works with the common technologies and processes used in data centers today. It integrates seamlessly with most storage and network fabrics, including EMC and Cisco, in addition to HP StorageWorks and ProCurve. It connects to industry-leading IT service management platforms so it aligns with your existing processes. It runs any application out of the box, and is integrated with the leading virtualization technologies from VMware, Microsoft and HP. In fact, HP has more VMware certified professionals than anyone except VMware (13). It also includes best practice templates for infrastructures supporting common applications such as SAP, Oracle, Microsoft Exchange and SharePoint so you can get started quickly. See interoperability highlights below. Easy to get started without risk: Every HP CloudSystem Matrix is pre-configured and installed by HP experts and includes all-in-one services to get your shared services platform ready for your business in days not months. HP Factory Express solution integration delivers your custom HP CloudSystem Matrix to your door, fully tested and configured by HP. Regional implementation experts ensure fast and reliable deployment. Every Matrix comes with HP Care Pack Services for ongoing support delivered by trained services professionals around the world. Sources(11) IDC Worldwide Quarterly Server Tracker, June 2009 (approved)(12)HP http://www.communities.hp.com/online/blogs/reality-check-server-insights/archive/2009/06/25/ttx-company-announced-as-1-millionth-insight-control-customer-at-hp-tech-forum.aspx(13)HP http://h18004.www1.hp.com/products/servers/vmware/index.htmlInteroperability highlights (tailor to audience)OS -- see chart above. Basically Windows and Linux (and limited functionality of Matrix on Integrity HP-UX -- limited functionality meaning that we don't support Integrity with IO and IR primarily)Hypervisor integration -- VMware ESX or HyperVManagement incl. VMware, Microsoft and HP Software BSA/BSM -- We integrate with Virtual Center, MS System Center, and HP Software (Operations Orchestration) – For example: Offering benefits to the virtualization and the server admin, Matrix delivers deep insight into the physical infrastructure and VMware delivers deep insight into the virtual infrastructure including association of physical and virtual servers. The benefits range from increased uptime, the most advanced power control to the best mobility for physical and virtual machines. Together we offer increased uptime by integrating pre-failure alerts with VMware vCenter to trigger the evacuation of VMs before a failure occurs. For more information compare the VM information section on the sales portals. Storage/SANs -- FC SANs - any c-Class/Virtual Connect-certified FC SAN is supported; StorageWorks, EMC, IBM, Network Appliance, HitachiNetworking -- works seamlessly with any switching infrastructure (Cisco Catalyst/Nexus, etc.) -- we do not participate in the network fabric (VC ports appear to the LAN as NICs not switch ports)Matrix includes best practice templates for common applications such as SAP, Oracle, Microsoft Exchange and SharePoint so you can get started quickly.
  11. HP’s cloud leadership is the result of a long, deliberate journey. While others have been talking about the promise of cloud, we have been executing on the vision. While others have been borrowing IP from various vendors, we have been integrating our IP into comprehensive cloud solutions.Our value proposition encompasses HP innovation, partnerships with leading companies in the cloud and application space, a vast partner ecosystem, and end-to-end solution offerings. Whether you’re in enterprise IT or a service provider environment, you can bet on HP. We’re the one team with the products, ecosystem, and solutions to make customers and the cloud industry thrive.Today we have scores of customers across web, search, service providers, and social media that have implemented production clouds based on HP Converged Infrastructure. We power:8 out of 10 of the world’s most trafficked web sites4 out of 5 of the world’s largest search enginesThe 3 most popular social media properties in the U.S.4 of 5 leading hosting providers in the Gartner Magic QuadrantThis slide shows some of our public references. We have hundreds of additional customers that have partnered with HP for delivery of their cloud strategies. We have issued 15,000 private cloud licenses.
  12. Presenter: SteveKey Points:Important to get grounded on the foundational definitions of Cloud Computing as there is a lot of confusion in the marketThree key flavors of cloud: Public, Private and Hybrid, with Private seeing the majority of draw from enterprise customers today, due to privacy and control concerns for public cloudThree flavors of compute model Saas, PaSS, IaaS, with IaaS being HP’s focal point todayLet’s start with some definitions.Cloud computing according to Forrester: “Cloud computing is a new way to build, operate and consume IT that makes IT resources flexible, dynamic and on-demand. It also transforms the economics - from planning ahead by making fixed cost commitments to cover peak load needs, to a simple "pay-as-you -go" model.” Another way to look at it. Cloud Computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid.Simply put…cloud computing describes a new consumption and delivery model for IT services based on the Internet and internet technologies, and it typically involves the ability to self-provision services, ability to scale up or down on demand, means pay only as you use resources/services, and finally the pooling of resources (i.e. utilizing virtualization and creating a shared delivery model).Key Cloud attributes are:ElasticPay-per-useNetworkedSharedOn-demandThere are different flavors of cloud computing. We’ll look at it from two dimensions. The first based on who manages the resources that deliver the service:Public cloud or external cloud…..describes cloud computing in the traditional mainstream sense, whereby resources are dynamically provisioned on a self-service basis over the Internet, from an off-site third-party provider who runs the complete environment and bills on a utility computing basis. The underlying compute resources are shared by all users. Public Cloud requires the least amount of up front investment, is pay as you go, but carries real risk and ambiguity associated with data security, and ease of use challenges. Public clouds are multi-tenant by design.In a private cloud, services are provided only to specific users, such as a cloud within a company. Services are still requested over the internet or using internet technology within a corporate network, and the underlying resources are shared, but only within a company or well defined entity. Private cloud can mitigate some of governance, availability and control issues worrying folks about the cloud. And at the same time, can deliver a similar level of economic benefit as the public cloud option. White private cloud requires infrastructure and ongoing maintenance investment, it is highly available and flexible (much more so than traditional IT) and resides behind corporate firewalls mitigating public cloud concerns over data security, governance etc. A hybrid cloud environment consists of services sourced from both internal and external providers. HP believes this will be typical for most enterprises in the future. Next there are different cloud computing models, depending on workload and service consumer.Cloud application services or "Software as a Service (SaaS)" deliver software as a service over the Internet, eliminating the need to install and run the application on the customer's own computers and simplifying maintenance and support. SaaS offers network-based access to, and management of, commercially available (i.e., not custom) software. Salesforce.com is a good example of SaaS. Typically public cloud type. Cloud platform services or "Platform as a Service (PaaS)" deliver a computing platform and/or solution stack as a service. It facilitates deployment of applications without the cost and complexity of buying and managing the underlying hardware and software layers. Google App Engine is a good example of PaaS. It offers a full stack for people who want to develop and host applications on Google’s infrastructure. Public and private cloud types. Cloud infrastructure services or "Infrastructure as a Service (IaaS)" delivers computerinfrastructure, typically a platform virtualization environment as a service. Rather than purchasing servers, software, data center space or network equipment, clients instead buy those resources as a fully outsourced service. The service is typically billed on a utility computing basis and amount of resources consumed (and therefore the cost) will typically reflect the level of activity. Amazon EC2 is a good example of infrastructure as a service – it delivers a compute environment with an operating system. Often private, a full range of IT service delivery, and associated elastic infrastructure.
  13. Legacy data center have become silos – costly, complex, lots of choreography (OpEx), too many people involvedThe processes to get things done are cumbersome and time consuming, unsustainable: IT is at a breaking pointThe example above shows how complicated it can be to deliver an application infrastructure. It requires many processes and teams coordinating to order the system, locate equipment, secure approvals, set up the servers, storage, networking, load and patch the OS, virtualization and application software, and bring it all online. Many of you have probably experienced this. When the business requests a new application from IT, can take weeks or months until the application is up and running. We set out years ago to solve this problem, automate the steps, accelerate service delivery and improve service quality.
  14. Here’s an example of converged infrastructure in action. HP CloudSystem Matrix brings together server blades, storage blades, virtualized networking, and software for management, automation, and disaster recovery—all in a single, integrated infrastructure platform.HP CloudSystem Matrix moves you beyond fragmented components to a converged infrastructure platform that doubles administrator productivity, with payback in less than a year. It allows you to provision and modify a complex infrastructure in minutes instead of months. Because it’s built on the industry’s leading blade architecture with proven technologies, you know it’s reliable. CloudSystem Matrix integrates with existing third-party storage and network environments. It lets you stand up a complete infrastructure environment ready for applications in minutes, not months. This quick time-to-value is made possible with capabilities for automated provisioning of servers with storage and network connections. With built-in HP Insight software, you can provision a complex multi-tier application infrastructure in less than two hours.The platform builds on proven HP innovations. A few examples:Accelerate your business: HP Insight Software can deliver faster time to business value by reducing administration costs by 29 percent and decreasing downtime by up to 77 percent. ID-VSE can reduce the cost of common data center tasks by up to 40 percent. It provides disaster recovery with the “push of a button.” Site “role-reversal” allows for a remote site to become the primary site, and allows the ability to set up failover scenarios back to the original site when availability exists again.Greatly improve service levels: CloudSystem Matrix improves your ability to easily maintain service levels with built-in disaster recovery. With a simple mouse click, you can move workloads to other servers or sites, improving recovery time by 80 percent or more. You can fail over workloads in as few as five minutes across physical and virtual servers.Transform data center economics: CloudSystem Matrix transforms the economics of your data center, helping you double administrator productivity, and double the capacity of your data center without adding power infrastructure. It helps you increase asset utilization and reduce capital expenses. 4:1 network consolidation reduces network edge switching costs by up to 75 percent. This is accomplished with HP Virtual Connect Flex-10 technology built into BladeSystem Matrix. And it reduces cabling by up to 94 percent.This is a system integrated by design to enable shared services and work in tandem with your other data center resources. CloudSystem Matrix changes the ground rules for what it costs to host and deliver an application.For example, in Matrix test and development environments: Easily repurpose test and dev infrastructure to test multiple services and then quickly provision identical infrastructure in production use tested templates … and be able to bring production environments back into a test environment. Engineers don’t have to wait for equipment, increasing developer efficiency by up to 40 percent. Matrix increases utilization of test and dev equipment by up to 10x … and will free up IT teams that are consumed with constantly setting up systems.
  15. Message 1: Instantly adjust to dynamic business demands. Provision and modify complex infrastructure in minutes, not months. Provision infrastructure in minutes: The HP CloudSystem Matrix lets you stand up a complete infrastructure environment ready for your applications in minutes by automating the provisioning of servers with their storage and networking connections. A complex application infrastructure can be up and running in 108 minutes (1) rather than days or months. That is the amount of time required for one administrator to automatically provision infrastructure for an e-shopping application. With traditional infrastructure this took 33 days.Optimize infrastructure confidently: Matrix provides deep insight into your infrastructure and lets you quickly adjust your environment over its lifecycle so you can predictably make changes without time-consuming analysis. Key data points like power draw, CPU, and network utilization are captured every 5 minutes (more than a thousand data points per server per day) and are used to generate best-fit consolidation scenarios. When combined with built-in rebalancing tools, this can eliminate weeks or months of tedious planning and implementation (3). Protect continuity of services: Protect and automatically recover workloads in minutes not days, with built-in cost-effective disaster recovery. Matrix lets you move workloads to other servers or sites with a simple mouse click, improving recovery time by 80 percent or more (4). Fail over workloads in as few as 5 minutes (5) across physical and virtual servers.Source: Based on experiences of HP customers and HP engineering. 108 minutes: To get here takes significant upfront configuration and design to enable this series of streamlined steps (e.g. create application templates). Defining initial/best-practice template (including template/workflows/RDP jobs and VM templates, etc.) took a couple of weeks. These templates are then used repeatedly for automated provisioning. Since we plan to make much of this available to future customers as value add, it will likely take less time for them to adapt to their environment.Source: Product SpecificationsSource: Result of product specificationsHP product marketing, based on customer surveyHP Engineering testingMore details for use where required: 108 minutes is from logging into Matrix self-service portal to up and running service with configured applications.Initiate (5 minutes): Log into portal, select template and verify details, request, fill out request details (e-mail, which pools, lease period, etc.) and submit. Approval (5 minutes): Create ticket in HP Service Manager, review ticket details, and approve in HP Service Manager which automatically allows provisioning process to continue. Obviously approval times can vary.Provision Infrastructure (38 min): Automatically provision 3 blades, 3 virtual machines, automated attach of storage with NPIV, and allocate network addresses; no additional administrator interaction required; no LAN or SAN team interaction required.Install application (60 min): Install and configure Oracle RAC and WebLogic applications using custom scripted workflows (previously developed by this customer) [NDA: Planning on making this standardized out of the box.]Upfront work to install and configure Matrix not included. The typical process for the customer was 33 days because of the number of people/teams involved, communication errors/missed handoffs, and configuration errors that cause delays.