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Mivesta  Real life, connected.
The Social Network Prob/ortunity ,[object Object],[object Object],[object Object], How can we connect people to do stuff together, like in real life?
Opportunity for Cooking, Connected   ,[object Object],[object Object],[object Object],[object Object],How can we connect people to create, share & learn ? Online “Foodies” Sources:  Quantcast -2010 Monthly unique US visitors-CNN app downloads & Harris Poll 14.0 M users  FoodBuzz 2.0 M  apps .5 M users  Big Oven 1.1 M  apps 1.5 M users Epicurious 4.8 M users Food.com 7.3 M users Allrecipes.com 7.8 M users FoodNetwork
Cook-along with Mivesta  …. ,[object Object],[object Object],[object Object],[object Object],[object Object],Enchant our community members with creating, sharing,& learning… 30 second App Demo
Team Mivesta: Creative & Smart Richard Velasquez Entrepreneur Advertising student at UF Sales experience Funding, concept, & promotion Visionary CEO Andrea Fuentes Business Generalist Artist, Educator, Cook MBA + prior start up Creative, content, & org Make it happen COO Roberto Andrade & Greg Bachrach 17 + 22 years experience App development IT infrastructure Synthovation Tech Team Amy Jie Zhao UF Grad Student  Web Design & development 5 years experience Creativity System Analyst
Competition Cook-Off Written recipes and photos SocialEyes Interactive Video streams TV shows Live video streaming events Social sharing or commentary Educational Chef or Pro videos User video library Mivesta  Ustream &  YouTube AllRecipes & FoodBuzz Food Network
Early Launch:  Enchant & Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mivesta will constantly code & release based on user loves/hates.
Phases of Development Idea or Suggestion Code Data Assess Test Develop Agile, user-centered process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monetized Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Projected break even run rate within 12 months of launch
Investment Opportunities/Plans $300K (soft) $20K + $80K Stage 2 Rollout Stage 1 Launch Pre- Launch -iPad app build -1 FTE developer  -IT infrastructure -Interactive ad  -Hit breakeven -Minimal founder $  Angel  R ound -Launch cost -Hosting & new features Friends & Family (through 3/11) -Start up cost -Building MVP Founder Capital (excluding sweat equity)
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Mivesta5minpitch

  • 1. Mivesta  Real life, connected.
  • 2.
  • 3.
  • 4.
  • 5. Team Mivesta: Creative & Smart Richard Velasquez Entrepreneur Advertising student at UF Sales experience Funding, concept, & promotion Visionary CEO Andrea Fuentes Business Generalist Artist, Educator, Cook MBA + prior start up Creative, content, & org Make it happen COO Roberto Andrade & Greg Bachrach 17 + 22 years experience App development IT infrastructure Synthovation Tech Team Amy Jie Zhao UF Grad Student Web Design & development 5 years experience Creativity System Analyst
  • 6. Competition Cook-Off Written recipes and photos SocialEyes Interactive Video streams TV shows Live video streaming events Social sharing or commentary Educational Chef or Pro videos User video library Mivesta  Ustream & YouTube AllRecipes & FoodBuzz Food Network
  • 7.
  • 8.
  • 9.
  • 10. Investment Opportunities/Plans $300K (soft) $20K + $80K Stage 2 Rollout Stage 1 Launch Pre- Launch -iPad app build -1 FTE developer -IT infrastructure -Interactive ad -Hit breakeven -Minimal founder $ Angel R ound -Launch cost -Hosting & new features Friends & Family (through 3/11) -Start up cost -Building MVP Founder Capital (excluding sweat equity)

Editor's Notes

  1. Do you have time to get, oh, let’s say 10 friends together to try out a new recipe? When? Where? How?
  2. 10 MM unique visitors to Foodbuzz.com 5 million watched Top Chef finale last yr on Bravo Also about a million primetime viewers on cooking channel Top property is Foodbuzz, which curates thousands of recipes websites and blogs