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Choosing the Right Cloud
Provider for Your Business
Abstract
As cloud computing becomes an increasingly important part of any IT organization’s delivery model, assessing and selecting the right cloud provider also
becomes one of the most strategic decisions that business leaders undertake.
The accumulation of the necessary data to base cloud buying decisions is
often achieved in production, or reproduction models mainly as paid customer
engagements or trial engagements – which often occurs AFTER the major decisions have been made in the sales process.
This white paper will deliver data that provides valuable information based
on real compute scenarios to assist buyers of cloud services in understanding
how their workloads might perform and what costs are associated with those
environments across multiple cloud computing platforms BEFORE they invest in
the selection of a cloud computing provider.

Introduction
Nearly every company in the world is evaluating or deploying cloud solutions.
With cloud computing becoming more widely utilized, it is important for organizations to understand ways to maximize the benefits and minimize risks of
a cloud migration. 
The cloud computing market is emerging, and therefore information and data
to help businesses make the most informed decisions is often limited to sales
and marketing data provided by the cloud computing companies themselves.
Additional tools such as blogs, testimonials and analyst organization reports
are available, but mainly consist of high-level data points that do not take
into account key measurements from the existing infrastructure and workloads
to allow someone to construct a migration plan, cost analysis and ROI for the
cloud migration project.
This paper offers accurate and complete data obtained during a professional
cloud assessment on NaviSite’s NaviCloud® and NaviCloud Director™ versus
Rackspace® and Amazon Web Services™ (AWS™). The purpose of these results
is to understand how identical configurations and workloads perform within
each environment and how to accurately calculate the “real costs” of each
provider.
About NaviCloud Director
NaviCloud Director offers the ability to quickly build your application,
scale it up, scale it down as well as connect it to existing physical or virtual
environments.
NaviCloud Director is an Infrastructure-as-a-Service (IaaS) platform that
leverages VMware® vCloud® Director® 5.1, and is designed to provide businesses a flexible and versatile self-service platform well suited for cloud-based
production applications.
Additional key features include: 
ccEasy
ccMix

access through AppCenter, vCloud Director, and APIs

and match billing models for fixed costs or pay as you go

ccFlexible

network architectures allowing for optimal application configuration
or regulatory compliance

ccSoftware-defined
ccTemplates

networking technology

available for Windows® 2008/2012 and CentOS

ccAbility

to access and integrate with other NaviCloud and NaviSite®
Managed Services to accommodate complex applications and business needs

About NaviCloud
NaviSite’s original cloud platform that has been through many upgrades, offers
you a production-ready, secure, and fully managed cloud-computing infrastructure. With a full range of managed cloud services and enterprise-hosted
application options, NaviSite significantly reduces your IT costs and management headaches.
Benefits include:
ccCustomizable
ccSuperior

cloud computing solutions to meet complex IT demands

customer service and support

ccUnparalleled

Service Level Agreements (SLAs)

ccMulti-pronged
ccUsage-based

enterprise-level cloud computing security

billing

About Rackspace
The Rackspace cloud provides on-demand scalable website, application and
storage hosting backed by Fanatical® Support®. Through its suite of cloud solutions, the Rackspace cloud enables developers and IT managers to minimize
the hassles, upfront investments and high costs associated with dedicated
hardware, while offering the ability to scale hosting resources.
With the Rackspace cloud, you can deploy one to hundreds of cloud servers
easily, for as long (or little) as you need them. Cloud servers provide a virtual
instance of a physical machine with predetermined combinations of RAM, HDD
and CPU allocations.
About AWS
Amazon Web Services (AWS) provides a suite of solutions that enables
organizations to leverage Amazon.com’s technology infrastructure and content
via simple API calls. Using services such as Amazon EC2™, Amazon S3™, and 
Amazon SQS™, organizations can cut fixed costs by letting Amazon do the
“heavy lifting” of building and managing their infrastructure. AWS helps
organizations focus on their idea and develop Web applications in a reliable,
scalable, and cost-effective manner. 

The Professional Cloud Assessment –
Methodology and Results
By now, most organizations have thought about migration to the cloud and
evaluated top-class cloud IaaS providers. Presumably all these organizations
did their best to be diligent when investigating potential cloud suppliers.
But in the real world there is never enough time, money or resources to do a
complete evaluation. The best solution is a professional cloud assessment. The
following are the results of a cloud assessment conducted by Rick
Blaisdell, the cloud computing expert, on four cloud platforms: NaviSite’s NaviCloud, NaviCloud Director, Rackspace and Amazon Web Services (AWS).
Load testing software was used to create virtual users to simulate a real user’s
shopping experience. Multiple tests were run and throughout each test the
load testing environment increased the virtual users until the threshold of 300
virtual users was reached. Identical installs of Linux (CentOS) based servers
were deployed in a three-tier shopping cart application. The virtual machines
configured in each location had identical virtual CPU’s, RAM and storage configurations and sizes. Tests were run multiple times over a two-day period and
the averages from the test results were used to create the benchmarking data.
As you can see in the CPU load and RAM usage graphs, Rackspace and AWS
consumed more resources than both of the NaviSite cloud environments.
Whitepaper - Choosing the right cloud provider for your business
Results were compared among the four providers and interestingly the
hypothesis that the larger AWS provider would offer an edge in performance
was flawed. In limited load conditions, all instances performed similarly.
However, as soon as the number of simultaneous users increased, the systems
were stressed, similar to what would be experienced in a real-life scenario,
during peak shopping times. As the virtual users increased, transaction wait
time and failures increased at a rapid pace.
The load handling capacity of each provider, as noted by server timeout data,
suggested that an additional number of resources was needed for that provider
to perform as well as the top-performing providers. The data was then used
to estimate the real costs of each provider if they were configured to operate
with similar end user experiences.
Published Versus Actual Costs
NaviCloud and NaviCloud Director’s performance metrics were better than
Rackspace and AWS in all tests. Rackspace performed better overall than
AWS in most of the tests. The performance differences between the tests are
likely due to differences in how heavily subscribed a cloud providers system is
and the actual performance of the hardware powering the IaaS environment.
Newer, state of the art CPU’s, RAM and disk will have more performance and
efficiency than hardware just a few years older.
The graph below was created by taking the costs that were billed by each provider and estimating what the costs would be if the performance of all systems
were similar. This can be accomplished by increasing a combination of virtual
servers, CPU’s and RAM until the output between each provider was equal to
one another. The graph below estimates the percentage more a company would
pay using Rackspace or AWS versus NaviCloud.
Conclusions
Under minimal load (first three minutes into the test ramp-up), all servers performed relatively well without any time-outs and observable delays. AWS had
higher response times even initially. Subsequently, delays from AWS became
distinct as compared to the other three. Overall, both NaviCloud instances
fared better than the others.
The slowness is due to the server delays and not the network since the network delay at peak loads affected all systems in a similar manner. However,
server delays are apparent and distinguishable throughout the tests. When it
comes to deploying an application on physical servers, IT managers are very
critical in choice of processors and network architecture. However, when they
decide to migrate or launch an application in the cloud, the choice of processors, memory speed and storage are rarely thought through.
Name of the cloud provider, sales pitch and marketing material posted by
provider are often the deciding factors. Even with established cloud providers,
there are platforms that were adopted early and are still in production. Cloud
providers often over subscribe, which decreases overall cloud performance.
How can one assure that a given application would perform at its optimal
speed in the cloud? A thorough and careful application assessment prior to
making a decision on a cloud provider is a necessity.
Using benchmarking tools like UnixBench, Iperf and system agents to record
CPU, memory and disk usage as well as network analyzer tools gives a company
valuable insight on how their application will perform in the cloud and what
resources will be needed in a cloud environment.
Cloud migration costs, return on investment and ongoing cloud costs can also
be accurately calculated if a proper assessment has been completed.
About Rick Blaisdell
Rick Blaisdell, President of Rick’s
Cloud, is an experienced CTO, creating
technical strategies which reduce IT
operational costs and improve
efficiencies. He has 20 years of product, business development, and hightech experience with Fortune 500
companies, developing innovative
technology strategies, with particular
expertise in cloud computing,
Software as a Service, virtualization,
software development, cloud
architecture, product development,
strategic planning, business strategy,
project management, business process
improvement, technical leadership,
large scale web architecture, enterprise architecture.
He can be found at contact@rickscloud.com

www.rickscloud.com

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Whitepaper - Choosing the right cloud provider for your business

  • 1. Choosing the Right Cloud Provider for Your Business Abstract As cloud computing becomes an increasingly important part of any IT organization’s delivery model, assessing and selecting the right cloud provider also becomes one of the most strategic decisions that business leaders undertake. The accumulation of the necessary data to base cloud buying decisions is often achieved in production, or reproduction models mainly as paid customer engagements or trial engagements – which often occurs AFTER the major decisions have been made in the sales process. This white paper will deliver data that provides valuable information based on real compute scenarios to assist buyers of cloud services in understanding how their workloads might perform and what costs are associated with those environments across multiple cloud computing platforms BEFORE they invest in the selection of a cloud computing provider. Introduction Nearly every company in the world is evaluating or deploying cloud solutions. With cloud computing becoming more widely utilized, it is important for organizations to understand ways to maximize the benefits and minimize risks of a cloud migration.  The cloud computing market is emerging, and therefore information and data to help businesses make the most informed decisions is often limited to sales and marketing data provided by the cloud computing companies themselves. Additional tools such as blogs, testimonials and analyst organization reports are available, but mainly consist of high-level data points that do not take into account key measurements from the existing infrastructure and workloads to allow someone to construct a migration plan, cost analysis and ROI for the cloud migration project. This paper offers accurate and complete data obtained during a professional cloud assessment on NaviSite’s NaviCloud® and NaviCloud Director™ versus Rackspace® and Amazon Web Services™ (AWS™). The purpose of these results is to understand how identical configurations and workloads perform within each environment and how to accurately calculate the “real costs” of each provider.
  • 2. About NaviCloud Director NaviCloud Director offers the ability to quickly build your application, scale it up, scale it down as well as connect it to existing physical or virtual environments. NaviCloud Director is an Infrastructure-as-a-Service (IaaS) platform that leverages VMware® vCloud® Director® 5.1, and is designed to provide businesses a flexible and versatile self-service platform well suited for cloud-based production applications. Additional key features include:  ccEasy ccMix access through AppCenter, vCloud Director, and APIs and match billing models for fixed costs or pay as you go ccFlexible network architectures allowing for optimal application configuration or regulatory compliance ccSoftware-defined ccTemplates networking technology available for Windows® 2008/2012 and CentOS ccAbility to access and integrate with other NaviCloud and NaviSite® Managed Services to accommodate complex applications and business needs About NaviCloud NaviSite’s original cloud platform that has been through many upgrades, offers you a production-ready, secure, and fully managed cloud-computing infrastructure. With a full range of managed cloud services and enterprise-hosted application options, NaviSite significantly reduces your IT costs and management headaches. Benefits include: ccCustomizable ccSuperior cloud computing solutions to meet complex IT demands customer service and support ccUnparalleled Service Level Agreements (SLAs) ccMulti-pronged ccUsage-based enterprise-level cloud computing security billing About Rackspace The Rackspace cloud provides on-demand scalable website, application and storage hosting backed by Fanatical® Support®. Through its suite of cloud solutions, the Rackspace cloud enables developers and IT managers to minimize the hassles, upfront investments and high costs associated with dedicated hardware, while offering the ability to scale hosting resources. With the Rackspace cloud, you can deploy one to hundreds of cloud servers easily, for as long (or little) as you need them. Cloud servers provide a virtual instance of a physical machine with predetermined combinations of RAM, HDD and CPU allocations.
  • 3. About AWS Amazon Web Services (AWS) provides a suite of solutions that enables organizations to leverage Amazon.com’s technology infrastructure and content via simple API calls. Using services such as Amazon EC2™, Amazon S3™, and  Amazon SQS™, organizations can cut fixed costs by letting Amazon do the “heavy lifting” of building and managing their infrastructure. AWS helps organizations focus on their idea and develop Web applications in a reliable, scalable, and cost-effective manner.  The Professional Cloud Assessment – Methodology and Results By now, most organizations have thought about migration to the cloud and evaluated top-class cloud IaaS providers. Presumably all these organizations did their best to be diligent when investigating potential cloud suppliers. But in the real world there is never enough time, money or resources to do a complete evaluation. The best solution is a professional cloud assessment. The following are the results of a cloud assessment conducted by Rick Blaisdell, the cloud computing expert, on four cloud platforms: NaviSite’s NaviCloud, NaviCloud Director, Rackspace and Amazon Web Services (AWS). Load testing software was used to create virtual users to simulate a real user’s shopping experience. Multiple tests were run and throughout each test the load testing environment increased the virtual users until the threshold of 300 virtual users was reached. Identical installs of Linux (CentOS) based servers were deployed in a three-tier shopping cart application. The virtual machines configured in each location had identical virtual CPU’s, RAM and storage configurations and sizes. Tests were run multiple times over a two-day period and the averages from the test results were used to create the benchmarking data. As you can see in the CPU load and RAM usage graphs, Rackspace and AWS consumed more resources than both of the NaviSite cloud environments.
  • 5. Results were compared among the four providers and interestingly the hypothesis that the larger AWS provider would offer an edge in performance was flawed. In limited load conditions, all instances performed similarly. However, as soon as the number of simultaneous users increased, the systems were stressed, similar to what would be experienced in a real-life scenario, during peak shopping times. As the virtual users increased, transaction wait time and failures increased at a rapid pace.
  • 6. The load handling capacity of each provider, as noted by server timeout data, suggested that an additional number of resources was needed for that provider to perform as well as the top-performing providers. The data was then used to estimate the real costs of each provider if they were configured to operate with similar end user experiences.
  • 7. Published Versus Actual Costs NaviCloud and NaviCloud Director’s performance metrics were better than Rackspace and AWS in all tests. Rackspace performed better overall than AWS in most of the tests. The performance differences between the tests are likely due to differences in how heavily subscribed a cloud providers system is and the actual performance of the hardware powering the IaaS environment. Newer, state of the art CPU’s, RAM and disk will have more performance and efficiency than hardware just a few years older. The graph below was created by taking the costs that were billed by each provider and estimating what the costs would be if the performance of all systems were similar. This can be accomplished by increasing a combination of virtual servers, CPU’s and RAM until the output between each provider was equal to one another. The graph below estimates the percentage more a company would pay using Rackspace or AWS versus NaviCloud.
  • 8. Conclusions Under minimal load (first three minutes into the test ramp-up), all servers performed relatively well without any time-outs and observable delays. AWS had higher response times even initially. Subsequently, delays from AWS became distinct as compared to the other three. Overall, both NaviCloud instances fared better than the others. The slowness is due to the server delays and not the network since the network delay at peak loads affected all systems in a similar manner. However, server delays are apparent and distinguishable throughout the tests. When it comes to deploying an application on physical servers, IT managers are very critical in choice of processors and network architecture. However, when they decide to migrate or launch an application in the cloud, the choice of processors, memory speed and storage are rarely thought through. Name of the cloud provider, sales pitch and marketing material posted by provider are often the deciding factors. Even with established cloud providers, there are platforms that were adopted early and are still in production. Cloud providers often over subscribe, which decreases overall cloud performance. How can one assure that a given application would perform at its optimal speed in the cloud? A thorough and careful application assessment prior to making a decision on a cloud provider is a necessity. Using benchmarking tools like UnixBench, Iperf and system agents to record CPU, memory and disk usage as well as network analyzer tools gives a company valuable insight on how their application will perform in the cloud and what resources will be needed in a cloud environment. Cloud migration costs, return on investment and ongoing cloud costs can also be accurately calculated if a proper assessment has been completed.
  • 9. About Rick Blaisdell Rick Blaisdell, President of Rick’s Cloud, is an experienced CTO, creating technical strategies which reduce IT operational costs and improve efficiencies. He has 20 years of product, business development, and hightech experience with Fortune 500 companies, developing innovative technology strategies, with particular expertise in cloud computing, Software as a Service, virtualization, software development, cloud architecture, product development, strategic planning, business strategy, project management, business process improvement, technical leadership, large scale web architecture, enterprise architecture. He can be found at contact@rickscloud.com www.rickscloud.com