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“sCRM”




         #FMSMW
“sCRM”
holistic relationship management




                                   #FMSMW
source: BlogSpot
how important is “sCRM”?




                           source: Sisu
using a “sCRM” tool?




                       source: Sisu
use of “sCRM”?




                 source: Sisu
1. 90% of Marketers indicated that social media is important for their business.

2. Only one-third of social media marketers want to know how to monitor and

measure the return of investment of social media.

3. 58% of marketers use social media for 6 hours or more each week.

4. 77% of marketers plan on increasing their use of YouTube and video

marketing in 2011.

5. 70% of marketers want to learn more about Facebook.

6. 69% of marketers want to learn more about blogging.

7. The number-one advantage of social media marketing is generating more

business exposure, as indicated by 88% of marketers.
phone*   email




                 #FMSMW
The more you care about your customers,
the better your relationship will be with them.




                 phone*    email




                                             #FMSMW
p eople
 The more you care about your customers,
the better your relationship will be with them.




                 phone*    email




                                             #FMSMW
p eople
          The more you care about your customers,
         the better your relationship will be with them.




phone*        email     tweets   facebook page   blog comments   other/app?




                                                                  #FMSMW
If companies actually cared about their
     customers, they wouldn’t have
        automated phone trees.
example of a poor relationship interaction:




                                              #FMSMW
Outsourcing your ability to care is like having
 somebody else write your wedding vows.
merging email & your social graph




                  +




                                    #FMSMW
tools




        #FMSMW
tools
gist.com
nimble.com
flowtown.com
bluesky
salesforce.com
sneak peek




                 #FMSMW
E T
             C R
          S E
    O P
T
source: Altimeter Group
#FMSMW
#FMSMW
#FMSMW
#Chardonnay May 26th
 http://chardday.eventbrite.com
tools
tools
Eventbrite.com
Tweetdeck
Wordpress.com (posterous.com for newbies)
Facebook
YouTube.com (videos shot w/ iPhone & portable camera)
email
Plancast.com
Flowtown.com
Foursquare & Gowalla
Quora.com
Instagram
twitter.com/bakasmedia
facebook.com/bakasmedia
    bakasmedia.com




                          #FMSMW
THANK YOU!

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S crm deck

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  9. You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  10. You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  11. You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  12. You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  13. You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  14. You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  15. You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  16. You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
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  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n