High-functioning psychopaths do very well in corporate top management and their effects are pervasive on marketing culture itself. But they have their use and here's a way to channel their energies into outstanding brand marketing.
2. FACT: YOU ARE
400% MORE
LIKELY TO
ENCOUNTER A
PSYCHOPATH IN
TOP
MANAGEMENT
THAN IN THE NYC
SUBWAY.
- DR. ROBERT HARE
WORLD’S FOREMOST
PSYCHOPATHOLOGY EXPERT
4. PERVASIVE EFFECTS OF
CORPORATE PSYCHOPATHY
PROSPECTIVE PARTICIPANTS ARE
CALLED A “TARGET AUDIENCE”
“INTRUSIVE” AND “HARD-HITTING”
ARE COMPLIMENTS
DISTRIBUTION IS CALLED
“PENETRATION”
GOOD IDEAS ARE RAPIDLY
DISCARDED
BRANDS ARE RUN QUARTER TO
QUARTER, LOOKING FOR QUICK
“HITS”