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PSYCHOPATHSIN TOP MANAGEMENT
RICHARD WISE
BRAND ANTHROPOLOGIST
@CULTUREREVEALED
MAKING ALLIES WITH
FACT: YOU ARE
400% MORE
LIKELY TO
ENCOUNTER A
PSYCHOPATH IN
TOP
MANAGEMENT
THAN IN THE NYC
SUBWAY.
- DR. ROBERT HARE
WORLD’S FOREMOST
PSYCHOPATHOLOGY EXPERT
HIGH-FUNCTIONING
PSYCHOPATHIC
CHECK LIST
RELENTLESS PURSUIT
OF QUICK REWARDS
RUTHLESS
INDIFFERENCE TO
OTHER PEOPLE’S
SUFFERING
EASILY BORED
NARCISSISTIC
ENJOYS GAMES OF
POWER
NEVER TAKES
RESPONSIBILITY
PERVASIVE EFFECTS OF
CORPORATE PSYCHOPATHY
PROSPECTIVE PARTICIPANTS ARE
CALLED A “TARGET AUDIENCE”
“INTRUSIVE” AND “HARD-HITTING”
ARE COMPLIMENTS
DISTRIBUTION IS CALLED
“PENETRATION”
GOOD IDEAS ARE RAPIDLY
DISCARDED
BRANDS ARE RUN QUARTER TO
QUARTER, LOOKING FOR QUICK
“HITS”
HMMMM…
“MAD MEN” HABITS PERSIST
AND CORPORATE NARCISSISM INFECTS
STRATEGY ITSELF
BUT ENOUGH
OF THIS
WHINING!
IT’S TIME FOR
A FRESH LOOK
AT THE
OPPORTUNITY
PRESENTED BY
PSYCHOPATHS
IN THE C-SUITE
THE VIRTUES OF
THE PRO-SOCIAL
PSYCHOPATH
“SELF-INTEREST
RIGHTLY
UNDERSTOOD”
FEARLESS
FOCUSED
CHARISMATIC
THEY VALUE SUCCESS, NOT PROCESS.
THEY AREN’T EASILY INTIMIDATED.
THEY LOVE THE EDGE.
THEY’RE MASTER MANIPULATORS.
THEY’RE CALM UNDER PRESSURE.
POINT
THEM
TOWARDS
THE
REWARDS
MACHINE
UNLOCKED
BY
MISSION-
SPECIFIC
EMPATHY
GAMIFY INSIGHTS
APPEAL TO
COMPETITIVE
INSTINCTS
EYES ON THE
PRIZE:
INTERACTIONS,
SENTIMENT,
AWARDS,
RECOGNITION
SHORT REPORTS
FREQUENT
REWARDS
TUNE OUTS TUNE INS
Long Term Effort Crescendo Effect
Ethical Kick Ass
Patient Undaunted
Visionary Daring
Making allies with psychopaths in top management

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Making allies with psychopaths in top management