General Breakout Session: Social Media Recruiting Panel – Social Media Now What? Ann Barrett, Director, eRecruitment & Social Media Strategy, Sun Life Financial
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General Breakout Session: Social Media Recruiting Panel – Social Media Now What? Ann Barrett, Director, eRecruitment & Social Media Strategy, Sun Life Financial
- 1. 1 Prepared by Ann Barrett August 2013 Using Metrics to Define your Social Recruitment Strategy Presented by Ann Barrett
- 2. Metrics • Social recruiting means thinking about what you measure in different ways. It’s the foundation for analysis on trending and yield. • Our metrics framework encompassed: – Defining what will be measured over the year (Setting expectations) – Identifying measures to anchor accountabilities – Communicating results 2
- 3. What do we measure? Our dashboard of metrics include the following measures to see the big picture • Engagement: Followers, In Mail acceptance, views • Branding: Reach, Number of employees, shares • ROI: #Hires, CPH, #applications, #searches, #InMails We introduced new metrics to evaluate our social recruitment strategy. Hires were not the only measure of success. 3
- 4. Measuring Engagement & Branding Takeaway: Consider including the following measures to see the bigger picture • Engagement: Followers, In Mail acceptance rate • Branding: Reach, shares Candidates want to get to know your company so they can form an option. 4