A single, intuitive, transactional add-event form technology that allows organisers to publish their event to every major relevant listing site with one submission. It’s fast, easy to use and comprehensive, giving organisers the tools needed to reach as wide an online presence as possible and track the impact across multiple channels from one platform.
As the starting point to every event submission, people will be seamlessly introduced to a range of relevant marketing services to ensure a successful event.
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
1. August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
FUNDRAISING | GBP £1M ($1.3M) | 2016/17
evvnt
2. August 2014
IN A NUTSHELL
If you've a+ended an event or conference in the last 4 years, the chances
are, you've already experienced evvnt .
With 20,000 clients in 130 countries, the evvnt pla?orm is used to market
100,000 events each year and generates £1m in revenue - one third of it by
subscripFon.
Having raised £800,000 in seed funding, we've grown organically for the last
18 months. We've been profitable since June and we're up 53% on this Fme
last year.
We're now raising £1m of growth capital to accelerate. We will convert
exisFng business to recurring revenue and target the remaining 4.4 billion
events that are listed globally each year. With just 0.1% market share, we'll
turn over more than £100m per annum.
SUBMIT
ONCE
3. August 2014
The global leader in events marketing,
our mission is to help people promote
and find events.
!
MarTech
MISSION SUBMIT
ONCE
4. August 2014
THE PROBLEM
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Millions of events are manually submi+ed via mulFple markeFng
pla?orms to thousands of media channels yet sFll fail to market
an event successfully.
• Fragmented industry in chaos
• 1000’s of publishers & 100’s of services available
• Fickle, mulF channel consumer
• IneffecFve & complicated tools
• Time consuming & expensive
• Limited accountability
• Lack of experFse
5. August 2014
THE SOLUTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
On demand event markeFng pla?orm connected to the world’s
best event markeFng services creaFng event success from a
single event submission.
• 360 degree digital pla?orm
• ConsolidaFon of tools
• MulF channel delivery
• EffecFve pla?orm
• No skill barrier
• Affordable & transacFonal
• End to end accountability
6. August 2014
MARKET SIZE
evvnt ON DEMAND EVENT MARKETING
English Speaking (30%) $17 Billion
USA (17%) $10 Billion
UK (1.4%) $800 Million
July 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators”
January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester”
January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014”
SUBMIT
ONCE
Expenditure on events market Addressable market
$500 billion being spent on events and conferences annually
as noted by Forrester Research, with 20% typically being
assigned to a markeFng officers budget.
Total addressable market
$58 billion p.a
7. August 2014
TRACTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
A profitable company with £1m ($1.3m) in revenues forecast for
2016, offices in London, 13 full Fme members of staff, 89%
margin on service with 53% revenue growth quarter on quarter.
0
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10,000
15,000
20,000
User base growth
0
50,000
100,000
150,000
200,000
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Quarterly revenues
8. August 2014
was the number one choice for
creating buzz around events, the service
saved on time, human resource and also
gave us the results we needed quickly.
James Wight – Global Marketing Director – UBM
evvnt
SUBMIT
ONCE
“
“
9. August 2014
HOW IT WORKS
evvnt ON DEMAND EVENT MARKETING
A single, intuiFve, transacFonal add-event form technology that allows
organisers to publish their event to every major relevant lisFng site with
one submission. It’s fast, easy to use and comprehensive, giving organisers
the tools needed to reach as wide an online presence as possible and track
the impact across mulFple channels from one pla?orm.
As the starFng point to every event submission, people will be seamlessly
introduced to a range of relevant markeFng services to ensure a successful
event.
SUBMIT
ONCE
evvnt evvntly invvite discovvr
LISTINGS MARKETING TICKETING DISCOVERY
10. August 2014
BUSINESS GROWTH
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Founded April 1st 2012 launching the first event lisFng
aggregator, raised £800k in seed investment, acquired three
companies and awarded an Innovate UK government grant.
• £1m / $1.3 in annual revenues
• OperaFng in 130 countries
• 20,000 customers
• 60,000 event lisFng submissions
• 2m event lisFngs created
• 6000 media partners
• 30 strategic partners & resellers
Strategic Partners
11. August 2014
Time sensitive content such as events are
fast becoming a key differentiator in the
local information race, and is well
placed to make a major impact in this
exciting space.
James Moore – SVP of Global Partnerships at Web.com
evvnt
SUBMIT
ONCE
“
“
12. August 2014
INVESTORS
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Having closed rounds to the sum of £800k of investment from exisFng
investors, corporate investors, government-backed Innovate UK and
industry leaders, we now need a bigger raise to scale.
• 2 Corporate investors
• 30 private investors
• Former Managing Director at Goldman Sachs
• Former Managing Director at Royal Bank of Scotland
• Former Managing Director Morgan Stanley & JP Morgan
• Former Global MarkeFng Director at UBM Conferences
• Innovate UK Government Grant
13. August 2014
WHAT DO WE WANT?
£1m ($1.3m) AT £8m ($10.4m) PRE-MONEY VALUATION
We average £53 spend per user and can acquire new users
for £18. We will use the £1m of investment to treble our
users and add new funcFonality that will increase their
average spend by 25%.
In addiFon we will strengthen our unique posiFon in the
events market by expanding into the USA, and extending our
media partnerships, making it almost impossible for a
compeFtor to enter our space.
14. August 2014 evvnt ON DEMAND EVENT MARKETING
TIMELINE & EXIT SUBMIT
ONCE
£1 million investment to create a £100m+
events media & marketing company in 4 years.
• Double sales team
• Launch publisher tools & scale distribu=on of our ‘add event’ form tech
• Revenue geographical diversifica=on
• Launch two new services
• 1m event submissions
• £6m ($7.3) revenues and projected £13m ($15.8) in 2020
2017
2018
2019
15. August 2014
THE TEAM SUBMIT
ONCE
Richard Green Sacha Sebbah Nathan Ward Kent Daniels Philip Lardi
CEO & Founder CFO Head of Sales CEO - Middle East Head of Product
Robert Salesas Magdalena Bogdal Radoslaw Piatek Artur Wlodarczyk Krys=an Koper
CTO Technology Lead Senior Developer Senior Developer Senior Developer
Tim Chambers Lee McCabe Colin Nunn Max Von-Etzdorf Mark Unsworth
Former Live Na=ons Former Facebook Finance Director Golden Rock Capital Former 7Digital
ADVISOR
TECH
MGTS
16. August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
FUNDRAISNING | GBP £1M (£1.3M) | 2016/17
evvnt
Richard Green
CEO & Founder
+44 7787 527499
richard@evvnt.com
evvnt.media
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