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August 2014	
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
FUNDRAISING | GBP £1M ($1.3M) | 2016/17
evvnt
August 2014	
IN A NUTSHELL
If	you've	a+ended	an	event	or	conference	in	the	last	4	years,	the	chances	
are,	you've	already	experienced	evvnt	.		
	
With	20,000	clients	in	130	countries,	the	evvnt	pla?orm	is	used	to	market	
100,000	events	each	year	and	generates	£1m	in	revenue	-	one	third	of	it	
by	subscripFon.	
	
Having	raised	£800,000	in	seed	funding,	we've	grown	organically	for	the	
last	18	months.	We've	been	profitable	since	June	and	we're	up	53%*	on	
this	Fme	last	year.	
	
We're	now	raising	£1m	of	growth	capital	to	accelerate.	We	will	convert	
exisFng	business	to	recurring	revenue	and	target	the	remaining	4.4	billion	
events	that	are	listed	globally	each	year.	With	just	0.1%	market	share,	
we'll	turn	over	more	than	£100m	per	annum.	
SUBMIT
ONCE
*Revenue Growth based on 2015 Q2 to 2016 Q2 figures
August 2014	
The global leader in events
marketing, our mission is to help
people promote and find events.
Marketing Technology - MarTech
MISSION SUBMIT
ONCE
August 2014	
THE PROBLEM
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Millions	of	events	are	manually	submi+ed	via	mulFple	markeFng	
pla?orms	to	thousands	of	media	channels	yet	sFll	fail	to	market	
an	event	successfully.	
	
•  Fragmented	industry	in	chaos	
•  1000’s	of	publishers	&	100’s	of	services	available	
•  Fickle,	mulF	channel	consumer	
•  IneffecFve	&	complicated	tools		
•  Time	consuming	&	expensive	
•  Limited	accountability
August 2014	
THE SOLUTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
On	demand	event	markeFng	pla?orm	connected	to	the	world’s	best	
event	markeFng	services	creaFng	event	success	from	a	single	event	
submission.	
•  ConsolidaFon	of	tools	
•  MulF	channel	delivery	
•  No	skill	barrier	
•  Affordable	&	transacFonal	
•  End	to	end	accountability	
•  ArFficial	intelligence	&	machine	learning
August 2014	
MARKET SIZE
evvnt ON DEMAND EVENT MARKETING
English Speaking (30%) $17 Billion
USA (17%) $10 Billion
UK (1.4%) $800 Million
July 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators”
January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester”
January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014”
SUBMIT
ONCE
Expenditure on events market Addressable market
$500	billion	being	spent	on	events	and	conferences	annually	
as	noted	by	Forrester	Research,	with	20%	typically	being	
assigned	to	a	markeFng	officers	budget.	
Total addressable market
$58 billion p.a
August 2014	
TRACTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
A	profitable	company	with	£1m	($1.3m)	in	revenues	forecast	for	
2016,	offices	in	London,	13	full	Fme	members	of	staff,	89%	margin	
on	socware	with	53%	revenue	growth	quarter	on	quarter.	
0	
5,000	
10,000	
15,000	
20,000	
Sign	ups	&	users	
0	
50,000	
100,000	
150,000	
200,000	
250,000	
Quarterly	revenues	
	Cumulative
August 2014	
PROFIT & LOSS
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Consistent	growth	over	the	last	4	years	with	focus	on	product	
market	fit	&	cost	reducFons	to	ensure	acceleraFon	in	to	market	
and	profitability.	
In	GBP	-	£	 				 2013	A	 2014	A	 2015	A	 2016	F	 2017	F	 2018	F	 2019	F	 2020	F	
Revenues	 				 141,309	 694,065	 773,919	 1,074,687	 1,796,382	 4,182,503	 7,262,330	 12,366,489	
Cost	of	Sales	-	ProducFon	 				 88,034	 241,505	 132,218	 137,690	 179,355	 256,496	 477,286	 907,526	
In	%	of	Total	Revenue	 				 62.30%	 34.80%	 17.08%	 12.81%	 9.98%	 6.13%	 6.57%	 7.34%	
Gross	Profit	 				 53,275	 452,560	 641,701	 936,997	 1,617,027	 3,926,007	 6,785,044	 11,458,963	
Other	Income	-	Grants	 				 		 		 10,000	 126,694	 		 		 		 		
Gross	Profit	Margin	 				 37.70%	 65.20%	 82.92%	 87.19%	 90.02%	 93.87%	 93.43%	 92.66%	
Opex	 				 185,886	 733,647	 872,297	 1,010,069	 2,476,564	 3,831,072	 4,746,433	 5,882,098	
Total	Opex	in	%	of	Total	Rev					 131.55%	 105.70%	 112.71%	 93.99%	 137.86%	 91.60%	 65.36%	 47.56%	
EBITDA	 				 -132,611	 -281,087	 -220,596	 53,622	 -859,537	 94,935	 2,038,611	 5,576,865	
In	%	of	Sales	 				 -93.84%	 -40.50%	 -28.50%	 4.99%	 -47.85%	 2.27%	 28.07%	 45.10%	
Net	Profit	 		 		 		 		 17,468	 -695,674	 53,414	 1,589,333	 4,405,137	
Net	Profit	MARGIN	 				 		 		 		 1.63%	 -38.73%	 1.28%	 21.88%	 35.62%
August 2014	
was the number one choice for
creating buzz around events, the service
saved on time, human resource and also
gave us the results we needed quickly.
James Wight – Global Marketing Director – UBM
evvnt
SUBMIT
ONCE
“
“
August 2014	
HOW IT WORKS
evvnt ON DEMAND EVENT MARKETING
	
	
	
	
	
A	single,	intuiFve,	transacFonal	add-event	form	technology	that	allows	
organisers	to	publish	their	event	to	every	major	relevant	lisFng	site	with	
one	submission.	It’s	fast,	easy	to	use	and	comprehensive,	giving	organisers	
the	tools	needed	to	reach	as	wide	an	online	presence	as	possible	and	track	
the	impact	across	mulFple	channels	from	one	pla?orm.	
	
As	the	starFng	point	to	every	event	submission,	people	will	be	seamlessly	
introduced	to	a	range	of	relevant	markeFng	services	to	ensure	a	successful	
event.	
	
SUBMIT
ONCE
evvnt evvntly invvite discovvr
LISTINGS MARKETING TICKETING DISCOVERY
August 2014	
BUSINESS GROWTH
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Founded	April	1st	2012	launching	the	first	event	lisFng	
aggregator,	acquired	three	event	technology	companies	and	
awarded	an	Innovate	UK	government	grant.	
	
•  £1m	/	$1.3	in	annual	revenues		
•  OperaFng	in	130	countries	
•  20,000	customers	
•  60,000	event	lisFng	submissions	
•  2m	event	lisFngs	created	
•  6000	media	partners	
•  30	strategic	partners	&	resellers	
Strategic	Partners
August 2014	
Time sensitive content such as events are
fast becoming a key differentiator in the
local information race, and is well
placed to make a major impact in this
exciting space.
James Moore – SVP of Global Partnerships at Web.com
evvnt
SUBMIT
ONCE
“
“
August 2014	
INVESTORS
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Having	closed	rounds	to	the	sum	of	£800k	of	investment	from	exisFng	
investors,	corporate	investors,	government-backed	Innovate	UK	and	
industry	leaders,	we	now	need	a	bigger	raise	to	scale.	
	
•  2	InsFtuFonal	investors	
•  30	private	investors	
•  Former	Managing	Director	at	Goldman	Sachs	
•  Former	Managing	Director	at	Royal	Bank	of	Scotland	
•  Former	Managing	Director	Morgan	Stanley	&	JP	Morgan	
•  Former	Global	MarkeFng	Director	at	UBM	Conferences	
•  Innovate	UK	Government	Grant
August 2014	
WHAT DO WE WANT?
Raising £1m ($1.3m)
We	average	£53	spend	per	user	and	can	acquire	new	users	
for	£18.	We	will	use	the	£1m	of	investment	to	treble	our	
users	and	add	new	funcFonality	that	will	increase	their	
average	spend	by	25%.		
	
In	addiFon	we	will	strengthen	our	unique	posiFon	in	the	
events	market	by	expanding	into	the	USA,	and	extending	our	
media	partnerships,	making	it	almost	impossible	for	a	
compeFtor	to	enter	our	space.
August 2014	evvnt ON DEMAND EVENT MARKETING
TIMELINE & EXIT SUBMIT
ONCE
£1 million investment to create a £100m+
events media & marketing company in 4 years.
•  Double	sales	team	
•  Launch	publisher	tools	&	scale	distribuUon	of	our	‘add	event’	form	tech	
	
•  Revenue	geographical	diversificaUon	
•  Launch	two	new	services	
•  1m	event	submissions	
•  £6m	($7.3)	revenues	and	projected	£13m	($15.8)	in	2020	
2017	
	
2018	
	
2019
August 2014	
CEO BIO SUBMIT
ONCE
Richard	Green,	the	CEO	&	Founder	at	evvnt	with	over	16	
years	of	experience	in	technology,	publishing	and	
commerce	based	startups	from	eBay,	Accenture,	Bauer	to	
Qype	acquired	by	Yelp	for	$80m.		
	
A	talent	in	developing	new	business	products,	taking	them	
to	market,	securing	proof	of	concept	and	scaling.	A	
builder	of	companies	and	teams	that	deliver	rapid	
business	growth	within	global	markets.		
	
Richard	has	a	proven	track	record	in	taking	projects	from	
zero	to	substanUal	sized	operaUons,	has	applied	
experience	in	the	local	and	internaUonal	arena.	With	
several	high	growth	start	up’s	under	his	belt	he	idenUfied	
a	gap	in	the	events	technology	market	which	he	is	now	
100%	focused.
August 2014	
THE TEAM SUBMIT
ONCE
Richard	Green 	 		Sacha	Sebbah 	 				Nathan	Ward 				 					Kent	Daniels 								 								Philip	Lardi	
CEO	&	Founder		 	CFO 	 	 				Head	of	Sales 									 					CEO	-	Middle	East 								Head	of	Product	
Robert	Salesas 	 		Magdalena	Bogdal 				Radoslaw	Piatek 						Artur	Wlodarczyk 							KrysUan	Koper	
CTO 	 	 		Technology	Lead 					Senior	Developer 						Senior	Developer 							Senior	Developer	
Tim	Chambers 	 		Lee	McCabe 	 				Colin	Nunn 		 						Max	Von-Etzdorf 								Mark	Unsworth	
Former	Live	NaUons 		Former	Facebook 				Finance	Director 						Golden	Rock	Capital 								Former	7Digital	
ADVISOR	
TECH	
MGTS
August 2014	
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
FUNDRAISNING | GBP £1M (£1.3M) | 2016/17
evvnt
Richard Green
CEO & Founder
+44 7787 527499
richard@evvnt.com
evvnt.media
ENQUIRIES

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evvnt investment deck gdp usd 2016-17 nv1

  • 1. August 2014 INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISING | GBP £1M ($1.3M) | 2016/17 evvnt
  • 2. August 2014 IN A NUTSHELL If you've a+ended an event or conference in the last 4 years, the chances are, you've already experienced evvnt . With 20,000 clients in 130 countries, the evvnt pla?orm is used to market 100,000 events each year and generates £1m in revenue - one third of it by subscripFon. Having raised £800,000 in seed funding, we've grown organically for the last 18 months. We've been profitable since June and we're up 53%* on this Fme last year. We're now raising £1m of growth capital to accelerate. We will convert exisFng business to recurring revenue and target the remaining 4.4 billion events that are listed globally each year. With just 0.1% market share, we'll turn over more than £100m per annum. SUBMIT ONCE *Revenue Growth based on 2015 Q2 to 2016 Q2 figures
  • 3. August 2014 The global leader in events marketing, our mission is to help people promote and find events. Marketing Technology - MarTech MISSION SUBMIT ONCE
  • 4. August 2014 THE PROBLEM evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Millions of events are manually submi+ed via mulFple markeFng pla?orms to thousands of media channels yet sFll fail to market an event successfully. •  Fragmented industry in chaos •  1000’s of publishers & 100’s of services available •  Fickle, mulF channel consumer •  IneffecFve & complicated tools •  Time consuming & expensive •  Limited accountability
  • 5. August 2014 THE SOLUTION evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE On demand event markeFng pla?orm connected to the world’s best event markeFng services creaFng event success from a single event submission. •  ConsolidaFon of tools •  MulF channel delivery •  No skill barrier •  Affordable & transacFonal •  End to end accountability •  ArFficial intelligence & machine learning
  • 6. August 2014 MARKET SIZE evvnt ON DEMAND EVENT MARKETING English Speaking (30%) $17 Billion USA (17%) $10 Billion UK (1.4%) $800 Million July 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators” January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester” January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014” SUBMIT ONCE Expenditure on events market Addressable market $500 billion being spent on events and conferences annually as noted by Forrester Research, with 20% typically being assigned to a markeFng officers budget. Total addressable market $58 billion p.a
  • 7. August 2014 TRACTION evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE A profitable company with £1m ($1.3m) in revenues forecast for 2016, offices in London, 13 full Fme members of staff, 89% margin on socware with 53% revenue growth quarter on quarter. 0 5,000 10,000 15,000 20,000 Sign ups & users 0 50,000 100,000 150,000 200,000 250,000 Quarterly revenues Cumulative
  • 8. August 2014 PROFIT & LOSS evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Consistent growth over the last 4 years with focus on product market fit & cost reducFons to ensure acceleraFon in to market and profitability. In GBP - £ 2013 A 2014 A 2015 A 2016 F 2017 F 2018 F 2019 F 2020 F Revenues 141,309 694,065 773,919 1,074,687 1,796,382 4,182,503 7,262,330 12,366,489 Cost of Sales - ProducFon 88,034 241,505 132,218 137,690 179,355 256,496 477,286 907,526 In % of Total Revenue 62.30% 34.80% 17.08% 12.81% 9.98% 6.13% 6.57% 7.34% Gross Profit 53,275 452,560 641,701 936,997 1,617,027 3,926,007 6,785,044 11,458,963 Other Income - Grants 10,000 126,694 Gross Profit Margin 37.70% 65.20% 82.92% 87.19% 90.02% 93.87% 93.43% 92.66% Opex 185,886 733,647 872,297 1,010,069 2,476,564 3,831,072 4,746,433 5,882,098 Total Opex in % of Total Rev 131.55% 105.70% 112.71% 93.99% 137.86% 91.60% 65.36% 47.56% EBITDA -132,611 -281,087 -220,596 53,622 -859,537 94,935 2,038,611 5,576,865 In % of Sales -93.84% -40.50% -28.50% 4.99% -47.85% 2.27% 28.07% 45.10% Net Profit 17,468 -695,674 53,414 1,589,333 4,405,137 Net Profit MARGIN 1.63% -38.73% 1.28% 21.88% 35.62%
  • 9. August 2014 was the number one choice for creating buzz around events, the service saved on time, human resource and also gave us the results we needed quickly. James Wight – Global Marketing Director – UBM evvnt SUBMIT ONCE “ “
  • 10. August 2014 HOW IT WORKS evvnt ON DEMAND EVENT MARKETING A single, intuiFve, transacFonal add-event form technology that allows organisers to publish their event to every major relevant lisFng site with one submission. It’s fast, easy to use and comprehensive, giving organisers the tools needed to reach as wide an online presence as possible and track the impact across mulFple channels from one pla?orm. As the starFng point to every event submission, people will be seamlessly introduced to a range of relevant markeFng services to ensure a successful event. SUBMIT ONCE evvnt evvntly invvite discovvr LISTINGS MARKETING TICKETING DISCOVERY
  • 11. August 2014 BUSINESS GROWTH evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Founded April 1st 2012 launching the first event lisFng aggregator, acquired three event technology companies and awarded an Innovate UK government grant. •  £1m / $1.3 in annual revenues •  OperaFng in 130 countries •  20,000 customers •  60,000 event lisFng submissions •  2m event lisFngs created •  6000 media partners •  30 strategic partners & resellers Strategic Partners
  • 12. August 2014 Time sensitive content such as events are fast becoming a key differentiator in the local information race, and is well placed to make a major impact in this exciting space. James Moore – SVP of Global Partnerships at Web.com evvnt SUBMIT ONCE “ “
  • 13. August 2014 INVESTORS evvnt ON DEMAND EVENT MARKETING SUBMIT ONCE Having closed rounds to the sum of £800k of investment from exisFng investors, corporate investors, government-backed Innovate UK and industry leaders, we now need a bigger raise to scale. •  2 InsFtuFonal investors •  30 private investors •  Former Managing Director at Goldman Sachs •  Former Managing Director at Royal Bank of Scotland •  Former Managing Director Morgan Stanley & JP Morgan •  Former Global MarkeFng Director at UBM Conferences •  Innovate UK Government Grant
  • 14. August 2014 WHAT DO WE WANT? Raising £1m ($1.3m) We average £53 spend per user and can acquire new users for £18. We will use the £1m of investment to treble our users and add new funcFonality that will increase their average spend by 25%. In addiFon we will strengthen our unique posiFon in the events market by expanding into the USA, and extending our media partnerships, making it almost impossible for a compeFtor to enter our space.
  • 15. August 2014 evvnt ON DEMAND EVENT MARKETING TIMELINE & EXIT SUBMIT ONCE £1 million investment to create a £100m+ events media & marketing company in 4 years. •  Double sales team •  Launch publisher tools & scale distribuUon of our ‘add event’ form tech •  Revenue geographical diversificaUon •  Launch two new services •  1m event submissions •  £6m ($7.3) revenues and projected £13m ($15.8) in 2020 2017 2018 2019
  • 16. August 2014 CEO BIO SUBMIT ONCE Richard Green, the CEO & Founder at evvnt with over 16 years of experience in technology, publishing and commerce based startups from eBay, Accenture, Bauer to Qype acquired by Yelp for $80m. A talent in developing new business products, taking them to market, securing proof of concept and scaling. A builder of companies and teams that deliver rapid business growth within global markets. Richard has a proven track record in taking projects from zero to substanUal sized operaUons, has applied experience in the local and internaUonal arena. With several high growth start up’s under his belt he idenUfied a gap in the events technology market which he is now 100% focused.
  • 17. August 2014 THE TEAM SUBMIT ONCE Richard Green Sacha Sebbah Nathan Ward Kent Daniels Philip Lardi CEO & Founder CFO Head of Sales CEO - Middle East Head of Product Robert Salesas Magdalena Bogdal Radoslaw Piatek Artur Wlodarczyk KrysUan Koper CTO Technology Lead Senior Developer Senior Developer Senior Developer Tim Chambers Lee McCabe Colin Nunn Max Von-Etzdorf Mark Unsworth Former Live NaUons Former Facebook Finance Director Golden Rock Capital Former 7Digital ADVISOR TECH MGTS
  • 18. August 2014 INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISNING | GBP £1M (£1.3M) | 2016/17 evvnt Richard Green CEO & Founder +44 7787 527499 richard@evvnt.com evvnt.media ENQUIRIES