Investment Deck

1. August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
FUNDRAISING | 2017
evvnt

2. August 2014
IN A NUTSHELL
If you've a+ended an event or conference in the last 4 years, the chances
are, you've already experienced evvnt .
With 20,000 clients in 130 countries, the evvnt pla?orm is used to market
100,000 events each year and generates £1m in revenue - one third of it
by subscripFon.
Having raised £800,000 in seed funding, we've grown organically for the
last 18 months. We've been profitable since June and we're up 53%* on
this Fme last year.
We're now raising growth capital to accelerate. We will convert exisFng
business to recurring revenue and target the remaining 4.4 billion events
that are listed globally each year. With just 0.1% market share, we'll turn
over more than £100m per annum.
SUBMIT
ONCE
*Revenue Growth based on 2015 Q2 to 2016 Q2 figures

3. August 2014
The global leader in events
marketing, our mission is to help
people promote and find events.
Marketing Technology - MarTech
MISSION SUBMIT
ONCE

4. August 2014
THE PROBLEM
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Millions of events are manually submi+ed via mulFple markeFng
pla?orms to thousands of media channels yet sFll fail to market
an event successfully.
• Fragmented industry in chaos
• 1000’s of publishers & 100’s of services available
• Fickle, mulF channel consumer
• IneffecFve & complicated tools
• Time consuming & expensive
• Limited accountability

5. August 2014
THE SOLUTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
On demand event markeFng pla?orm connected to the world’s best
event markeFng services creaFng event success from a single event
submission.
• ConsolidaFon of tools
• MulF channel delivery
• No skill barrier
• Affordable & transacFonal
• End to end accountability
• ArFficial intelligence & machine learning

6. August 2014
MARKET SIZE
evvnt ON DEMAND EVENT MARKETING
English Speaking (30%) $17 Billion
USA (17%) $10 Billion
UK (1.4%) $800 Million
July 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators”
January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester”
January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014”
SUBMIT
ONCE
Expenditure on events market Addressable market
$500 billion being spent on events and conferences annually
as noted by Forrester Research, with 20% typically being
assigned to a markeFng officers budget.
Total addressable market
$58 billion p.a

7. August 2014
TRACTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
A profitable company with £1m ($1.3m) in revenues forecast for
2016, offices in London, 13 full Fme members of staff, 89% margin
on socware with 53% revenue growth quarter on quarter.
0
5,000
10,000
15,000
20,000
Sign ups & users
0
50,000
100,000
150,000
200,000
250,000
Quarterly revenues
Cumulative

8. August 2014
PROFIT & LOSS
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Consistent growth over the last 4 years with focus on product
market fit & cost reducFons to ensure acceleraFon in to market
and profitability.
In GBP - £ 2013 A 2014 A 2015 A 2016 F 2017 F 2018 F 2019 F 2020 F
Revenues 141,309 694,065 773,919 1,074,687 1,796,382 4,182,503 7,262,330 12,366,489
Cost of Sales - ProducFon 88,034 241,505 132,218 137,690 179,355 256,496 477,286 907,526
In % of Total Revenue 62.30% 34.80% 17.08% 12.81% 9.98% 6.13% 6.57% 7.34%
Gross Profit 53,275 452,560 641,701 936,997 1,617,027 3,926,007 6,785,044 11,458,963
Other Income - Grants 10,000 126,694
Gross Profit Margin 37.70% 65.20% 82.92% 87.19% 90.02% 93.87% 93.43% 92.66%
Opex 185,886 733,647 872,297 1,010,069 2,476,564 3,831,072 4,746,433 5,882,098
Total Opex in % of Total Rev 131.55% 105.70% 112.71% 93.99% 137.86% 91.60% 65.36% 47.56%
EBITDA -132,611 -281,087 -220,596 53,622 -859,537 94,935 2,038,611 5,576,865
In % of Sales -93.84% -40.50% -28.50% 4.99% -47.85% 2.27% 28.07% 45.10%
Net Profit 17,468 -695,674 53,414 1,589,333 4,405,137
Net Profit MARGIN 1.63% -38.73% 1.28% 21.88% 35.62%

9. August 2014
was the number one choice for
creating buzz around events, the service
saved on time, human resource and also
gave us the results we needed quickly.
James Wight – Global Marketing Director – UBM
evvnt
SUBMIT
ONCE
“
“

10. August 2014
HOW IT WORKS
evvnt ON DEMAND EVENT MARKETING
A single, intuiFve, transacFonal add-event form technology that allows
organisers to publish their event to every major relevant lisFng site with
one submission. It’s fast, easy to use and comprehensive, giving organisers
the tools needed to reach as wide an online presence as possible and track
the impact across mulFple channels from one pla?orm.
As the starFng point to every event submission, people will be seamlessly
introduced to a range of relevant markeFng services to ensure a successful
event through markeFng automaFon.
SUBMIT
ONCE
evvnt evvntly invvite discovvr
LISTINGS MARKETING TICKETING DISCOVERY

11. August 2014
BUSINESS GROWTH
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Founded April 1st 2012 launching the first event lisFng
aggregator, acquired three event technology companies and
awarded an Innovate UK government grant.
• £1m / $1.3 in annual revenues
• OperaFng in 130 countries
• 20,000 customers
• 60,000 event lisFng submissions
• 2m event lisFngs created
• 6000 media partners
• 30 strategic partners & resellers
Strategic Partners

12. August 2014
Time sensitive content such as events are
fast becoming a key differentiator in the
local information race, and is well
placed to make a major impact in this
exciting space.
James Moore – SVP of Global Partnerships at Web.com
evvnt
SUBMIT
ONCE
“
“

13. August 2014
INVESTORS
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Having closed rounds to the sum of £800k of investment from exisFng
investors, corporate investors, government-backed Innovate UK and
industry leaders, we now need a bigger raise to scale.
• 2 InsFtuFonal investors
• 30 private investors
• Former Managing Director at Goldman Sachs
• Former Managing Director at Royal Bank of Scotland
• Former Managing Director Morgan Stanley & JP Morgan
• Former Global MarkeFng Director at UBM Conferences
• Innovate UK Government Grant

14. August 2014
WHAT DO WE WANT?
Growth Capital Investment
We average £53 spend per user and can acquire new users
for £18. We will use the of investment to treble our users
and add new funcFonality that will increase their average
spend by 25%.
In addiFon we will strengthen our unique posiFon in the
events market by expanding into the USA, and extending our
media partnerships, making it almost impossible for a
compeFtor to enter our space.

15. August 2014 evvnt ON DEMAND EVENT MARKETING
TIMELINE & EXIT SUBMIT
ONCE
Investment to create a £100m+ events
media & marketing company in 4 years.
• Double sales team
• Launch publisher tools & scale distribuUon of our ‘add event’ form tech
• Revenue geographical diversificaUon
• Launch two new services
• 1m event submissions
• £6m ($7.3) revenues and projected £13m ($15.8) in 2020
2017
2018
2019

16. August 2014
CEO BIO SUBMIT
ONCE
Richard Green, the CEO & Founder at evvnt with over 16
years of experience in technology, publishing and
commerce based startups from eBay, Accenture, Bauer to
Qype acquired by Yelp for $80m.
A talent in developing new business products, taking them
to market, securing proof of concept and scaling. A
builder of companies and teams that deliver rapid
business growth within global markets.
Richard has a proven track record in taking projects from
zero to substanUal sized operaUons, has applied
experience in the local and internaUonal arena. With
several high growth start up’s under his belt he idenUfied
a gap in the events technology market which he is now
100% focused.

17. August 2014
THE TEAM SUBMIT
ONCE
Richard Green Sacha Sebbah Nathan Ward Kent Daniels Philip Lardi
CEO & Founder CFO Head of Sales CEO - Middle East Head of Product
Robert Salesas Magdalena Bogdal Radoslaw Piatek Artur Wlodarczyk KrysUan Koper
CTO Technology Lead Senior Developer Senior Developer Senior Developer
Tim Chambers Lee McCabe Colin Nunn Max Von-Etzdorf Mark Unsworth
Former Live NaUons Former Facebook Finance Director Golden Rock Capital Former 7Digital
ADVISOR
TECH
MGTS

18. August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
FUNDRAISING | 2017
evvnt
Richard Green
CEO & Founder
+44 7787 527499
richard@evvnt.com
evvnt.media
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