1. 2015 Filipino Community Data
and Survey - Summary
Conducted for Filipino Chamber of Commerce of the Pacific Northwest
Presented April 23, 2015

2. THE FILIPINO BUSINESS PLAZA
PRE-FEASIBILITY PROJECT
Photos, clockwise from top center: Ambro at FreeDigitalPhotos.net, stockimages at FreeDigitalPhotos.net; Shubert Ciencia at Flickr; Rhonda
Peterson; Shubert Ciencia at Flickr; and Stuart Miles at FreeDigitalPhotos.net
4/23/2015 2

3. How has the project taken shape?
• Idea for a Filipino Business Plaza
• City of Seattle Dept. of Neighborhoods grant
• Steering Committee members:
– Charlene Angeles
– Alex Borromeo
– Tim Corpus
– Larry Flores
– Bert Golla
– Pablo Lambinicio
– Roy Nudo
– Antoinette Mamallo Thomas
– A. Barreto Ogilvie, Chair and FCCPNW President
4/23/2015 3

4. What is the pre-feasibility work?
1. Research demographics and community
opinion
2. Identify and assess potential sites
3. Identify public and private funding sources to
make the Plaza a reality
4/23/2015 4

5. FILIPINO COMMUNITY DATA AND
SURVEY
Phase 1:
4/23/2015 5
PHOTO: SHUBERT CIENCIA AT FLICKR

6. What questions did we aim to answer?
• What are the size and characteristics of the
Filipino population in Seattle and the region?
• What kinds of businesses and services would
attract people to the Filipino Business Plaza?
• What locations should be considered?
4/23/2015 6

7. What does demographic research show?
• Population in Central Puget Sound who identify as
Filipino : 112,434
21,003
60,148
19,369
18,350
11,364
3,201
- 10,000 20,000 30,000 40,000 50,000 60,000 70,000
Seattle
King County
Pierce County
Snohomish County
Kitsap County
Island County
Population
Filipino Population in Central Puget Sound
(2010 Census)
4/23/2015 7

8. Demographics, cont.
• There are 21,000 Filipinos in Seattle, 60,000 in King
County, and 99,000 in Pierce, King and Snohomish
counties
21,003
60,148
98,867
-
20,000
40,000
60,000
80,000
100,000
120,000
Seattle King County 3-County Metro. Stat. Area
Population
Filipino Population
(2010 Census)
4/23/2015 8

9. Demographics, cont.
• 45% of Filipinos in King County are foreign born
49.7%
44.6%
47.2%
21.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Filipinos in Seattle Filipinos in King County Filipinos in Metro. Stat. Area King County Total Pop.
Percent Foreign-Born
4/23/2015 9

10. Demographics, cont.
• 61% of Filipinos in King County are working age adults
• Median age: 32.6
Children, 17,978
Working Age Adults,
36,799
Seniors, 5,371
Age Groups
for Filipinos in King County
(2010 Census)
4/23/2015 10

11. Demographics, cont.
• 61% of Filipino households speak an Asian/Pacific
language at home
6,093
10,595
257
227
- 2,000 4,000 6,000 8,000 10,000 12,000
English only
Asian/Pacific Island languages
Spanish
Other languages
Number of Households
Language of
Filipino Households in King County
Total Households: 17,172
4/23/2015 11

12. Demographics, cont.
• 73% of Filipinos in King County have at least some
college; 35% have a Bachelor’s
8.4%
18.3%
31.0%
34.8%
7.5%
73.3%
8.0%
17.2%
28.3%
29.0%
17.6%
74.9%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
No HS diploma
High school diploma, GED, equivalent
Some college or associate's degree
Bachelor's degree
Graduate or professional degree
At least some college
Education Completed: Filipino Community Compared to Total County Population
Filipinos in King County
King County Total Pop.
4/23/2015 12

13. Demographics, cont.
• 38% of Filipinos in King County have incomes
$50K - $99K; 28% have $100K+ incomes
0%
5%
10%
15%
20%
25%
Less than
$10,000
$10,000 -
14,999
$15,000 -
24,999
$25,000 -
34,999
$35,000 -
49,999
$50,000 -
74,999
$75,000 -
99,999
$100,000
- 149,999
$150,000
- 199,999
$200,000
or more
Household Income: Percent of Filipino Households in King County
and All County Households
% Filipino Households in King County
% All King County Households
4/23/2015 13

14. Demographics, cont.
• Median household income for Filipinos in
Seattle is $56,812; in King County $67,817
$56,812
$67,817
$72,522 $70,998
$66,217
$57,244
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
Filipinos in Seattle Filipinos in King
County
Filipinos in Metro.
Stat. Area
King County Total
Pop.
Filipinos in WA WA Total Pop.
Median Household Income
4/23/2015 14

15. Demographics, cont.
• 80% of Filipinos in the labor force work in the private
sector, 17% in government, 3% self-employed
80.2%
16.9%
2.8%
0.1%
81.6%
12.5%
5.8%
0.1%
0% 20% 40% 60% 80% 100%
Private wage and salary workers
Government workers
Self-employed in own not incorporated business
Unpaid family workers
Class of Worker: Comparing Filipinos in
King County and Total County Population
Filipinos in King County
King County Total Pop.
4/23/2015 15

16. Demographics, cont.
• The largest employer of Filipinos is education/health
care/social services
7,867
3,802
3,336
3,095
2,517
2,175
2,133
1,297
1,232
866
862
819
95
- 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
Educational , health care & social services
Retail trade
Manufacturing
Professional, scientific, management, administrative
Arts, entertainment, recreation, hotel & food services
Transportation, warehousing, utilities
Finance, insurance, real estate, rental & leasing
Other services
Public administration
Wholesale trade
Information
Construction
Agriculture, forestry, fishing, hunting, mining
Number of workers
Industry for Civilian Employed Filipino Population
in King County
4/23/2015 16

17. Demographics, cont.
• In Seattle, the largest numbers of Filipinos live in
Beacon Hill and Rainier Valley; in King County, the
largest number are South
13,729
8,556
7,978
3,143
3,139
3,061
2,826
2,695
2,507
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000
South King County (other)
Beacon Hill/ Rainier Valley
Renton/ Skyway
Burien/ SeaTac/ Tukwila/ Normandy Park
Central Seattle/ University (I-90 to 65th NE)
West Seattle/ Delridge
Shoreline/ Lk Forest Pk/ Kenmore/ Bothell
East King County
North Seattle
Where in Seattle/King County Filipinos Reside
(2010 Census tracts)
4/23/2015 17

18. What is the growth forecast in key areas?
• Overall population in SeaTac will grow by 2040
to be about equal to South Beacon Hill/
Columbia City’s 2040 population
37,728
20,230
31,370
39,179
21,405
38,374
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
South Beacon/Columbia Rainier Beach SeaTac
2010 Pop.
2040 Pop.
Puget Sound Regional Council forecasts, 2013
4/23/2015 18

19. Growth forecast, cont.
• Jobs in SeaTac will grow significantly by 2040
6,505
3,315
26,863
9,613
6,606
46,385
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
South Beacon/Columbia Rainier Beach SeaTac
2010 Jobs
2040 Jobs
4/23/2015 19

20. What did the community survey show?
• Survey of Filipino community members
• Conducted November – December 2014
• 100 responses
23
31
68
0
10
20
30
40
50
60
70
80
Business owner or manager Professional services provider Community member
NumberofResponses
Respondents' Affiliation
4/23/2015 20

21. Survey results, cont.
• Respondents go to Filipino groceries and restaurants
five or more times a year
76
61
26
24
21
18
17
15
0 10 20 30 40 50 60 70 80
Grocery store, including Seafood City
Filipino restaurant
Remittance services
Beauty/nails/hair salon/spa
Balikbayan delivery service
Travel services
Auto/home insurance
Auto repair
Number of Respondents
Filipino Businesses that Survey Respondents Use
5+ Times/Year
4/23/2015 21

22. Survey results, cont.
• Top choices for the Plaza to offer were food, culture,
social/senior services, social space, travel, salon/spa,
and legal services
84
73
70
68
55
52
49
46
43
42
0 10 20 30 40 50 60 70 80 90
Filipino restaurant
Filipino grocery
Filipino art/culture/history elements
Social-human-senior services
Entertainment/place to socialize
Small reception/party room for rent
Travel services
Beauty/nails/hair salon or spa
Balikbayan delivery service
Legal services
Number of Respondents
Top 10 Businesses/Services Respondents Would Like To See at the Plaza
4/23/2015 22

23. Survey results, cont.
• Top location choice for the Plaza was south Seattle
into South King County
99
44
37
3
0
20
40
60
80
100
120
South Central North East
NumberofResponses
Respondents' Preferred Location for a Filipino Business Plaza, by Region
(N = 187)
4/23/2015 23

24. What do Filipino opinion leaders think?
• 10 interviews:
– Ellen Abellera
– Jun Aesquivel
– Bobby Abutin
– Bert Caoili
– Cesar Castaneda
– Lila Chin
– Robert Gianan
– Jocelyn Montemayor
– Vallie Pavino
– Sluggo Rigor
4/23/2015 24

25. Interview findings, cont.
• No consensus on location, but all said the Plaza
needs to be easily accessible by car and transit
6
5
5
3
3
3
3
2
2
2
1
1
1
1
0 1 2 3 4 5 6 7
Near Filipino Community Center
Beacon Hill, Southeast Seattle or Renton
Near Seafood City/Southcenter
International District
North in Seattle: Lake City Way, Aurora Ave, U. District, Northgate
North in King County, such as Shoreline, Lynwood
NOT near Seafood City
Good highway access
Good transit access
Seattle
Bellevue
NOT near Filipino Community of Seattle
NOT north
NOT south
Number of Interviewees
Interviewees: Suggested Location for the Plaza
4/23/2015 25

26. Interview findings, cont.
• Restaurants and groceries, meeting space, financial and legal
services, and travel services were the top suggestions
14
9
7
6
0 2 4 6 8 10 12 14 16
Resturants, grocery, etc.
Meeting space/social hall/theater
Financial and legal services
Travel services
Interviewees' Top Ideas for What to Offer at the Business Plaza
4/23/2015 26

27. Advice from Interviewees
• Be clear about the purpose
• Have a clear Filipino identity
• Include food!
• Make it easy to access by car and transit, and
with plenty of parking
• Offer quality products not available elsewhere
4/23/2015 27

28. What can we conclude from the research?
• Good-sized population with potential interest
in patronizing a Filipino Business Plaza
• Young enough they could be customers for at
least two decades
• Earn enough to become regular customers
• Southeast Seattle and near South King County
had high interest and larger numbers
• High interest in food and services with a
Filipino identity
4/23/2015 28

29. QUESTIONS?
4/23/2015 29
Photos, from left: Shubert Ciencia at Flickr; Clarita at Morguefile.com; Shubert Ciencia at Flickr