Présentation de Sébastien Jeanneret, fondateur de deLaFée lors de la conférence First Rezonance "Success Conf. : Le succès est une conséquence et non un but" le 11 décembre 2012 au Centre Patronal de Paudex.

3. My company
2010-2012

7. Or Alimentaire
Give me the luxuries of life and I will willingly
do without the necessities.
Frank Lloyd Wright, Architect (1869 - 1959)

8. Développé en emploi

9. Le Flop

11. 2 Newspaper articles
Coverage in more than 1,500
online publications and bloggs
internationally
Blogg features lead to between
10 and 500 visitors on delafée’s
website

12. Many publications worldwide have featured
DeLafée and 5 TV Networks

13. Follow the money

14. DeLafée’s Products

15. Everybody’s got a plan until they get punched
in the mouth

16. Customer focus with strategic mindset (build long term competitive advantge)

17. Gold Leaf distribution

18. DeLafée now
DeLafée
Expert in decorative uses of gold
DeLafée Gourmet
•Chocolate
•Tea
•Cigars
•Sparkling Wine
•Lollipops
•Pure edible gold
DeLafée Fashion
• Temporary tatoos
• Leather goods
• Beauty products
• Jewellry
DeLafée Decor
• home accessories
• vase
• sculptures
•Table-wear
Services

19. Interior Design

20. Beauty and fashion

23. Building the DeLafée Brand with Events
Istanbul
Quebec
New York Beirut Jeddah
Lucerne
Stockholm
USA

24. DeLafée’s First Boutique

25. Entrepreneurship and happiness
Source: "Surfeiting, the appetite may sicken":
Entrepreneurship and the happiness of nations
Determinants of job satisfaction:
a European comparison of self-employed
and paid employees
Small Business Economics
November 2011, Open Access
José María Millán,
Jolanda Hessels,
Roy Thurik,
Rafael Aguado

26. Happiness…
• Liberté
• Créativité
• Faire plaisir

27. Conclusion
• Garder les coûts fixes le plus bas possible
• Ecouter vos clients de façons proactive
• Répondez à leurs souhaits si ils vous
mènent à une position d’avantage
concurrentiel
Just do it