Online travel booking revenue has grown by more than 73% in the last five years and you need to know what your potential guests expect from your online booking engine. In this presentation, Josh covers what essentials must be included in your booking engine, how to increase conversions via your website, and how to generate additional revenue.

1. Benefits of a Quality
Online Booking Engine
Josh Wise
VP Business Development

2. About RezStream
• Established in 2005
• Located in Denver, Colorado
• 21 Employees
WHO WE ARE
• Software and Internet Services
• Independent Properties Only
• 100 Rooms or Less
WHAT WE DO
• Founders of RezStream Set the Tone
• Hire Passionate Professionals
• Education
WHY WE DO IT

3. About Me
• Married 5 years, Together for 19
• 4 Year Old Daughter
• Born and Raised in Denver
• Sports Enthusiast (Denver Broncos )
• 5 Years at RezStream
• Oversee Sales, Marketing and Support
• Tricked into Adopting a Foster Dog
• Love Helping People
Josh Wise

4. Overvie
w
Why You Are Here
• Interested to understand why an Online Booking Engine will
help your business
• You want to re-evaluate your current Booking Engine to
determine if it’s relevant to the market place

5. Overvie
w
What We Will Cover
1. What is an online booking engine
2. How will an online booking engine benefit your property
3. Various calendar options
4. Required Booking Engine features guests expect
5. Reporting and tracking options
6. Varying pricing models

6. Overview
What is an Online Booking Engine?
• An application which helps the travel industry support reservations
through the Internet
How it Works
• A booking engine is installed on the properties website, allowing guests
the ability to search available room inventory based on specific dates

7. Stats
• 148.3 million travel bookings are made on the internet each year
• Internet travel booking revenue has grown by more than 73% over the past five
years
• 57% of all travel reservations are made on the Internet
• More than 40% of online traffic related to travel queries now comes from
mobile devices
• 65% of same day hotel reservations are made from a smartphone
• 39% of online bookings are made outside normal office hours (8am to 5pm)
• A typical travel shopper will visit 22 websites in “multiple shopping sessions”
before booking a trip *Research sources: eTrack, eMarketer, Alexa.com
Travel Booking Statistics

8. Facts
• Provide convenience for your guests
• Increase reservations/revenue (57% of bookings made online)
• Reduces the need for additional employees
• Improving customer service for your onsite guests
How an Online Booking Engine Helps Your Business

9. Them
ePoor Transition to a Booking

10. Them
e
Seamless Transition to a Booking

11. Calendar
OptionsQuick Booking Widget Option
• Ideal for everyone
• Located on every page of your
website
• Located “above the fold”
• Ideal for repeat guests, immediate
decision makers
Vertical
Horizontal

12. Calendar
Options
• Preferred by B+B’s
• Located in main navigation
under Reservations or Book
Online tabs
• Located on accommodations
overview pages
• Located on unit detail pages
2 Week Calendar Option

13. Calendar
Options2 Month Calendar Option
• Preferred by properties with room
types and those with a lot of
inventory options
• Located in main navigation under
Reservations or Book Online tabs
• Located on accommodations
overview page
• Located on unit detail pages

14. Calendar
OptionsIndividual Unit Calendar Option
• Preferred by properties with unique
individual units and those with
individual unit detail pages
• Located only on individual detail
pages

15. Features
Flexibility of Unit Choices
• See available units based on search
dates
• See unavailable units based on same
search date
• Filter units based on pricing or
capacity

16. Features
• Guests can filter their
accommodations search by desired
amenity
• This feature can be toggled on or off
Searchable Amenities

17. Features
Additional Revenue Options
• Offer packages and/or POS items to the reservation

18. Features
Terms & Conditions Agreement
• Protect yourself against the bad
guests
• Define your rules
• Explain your deposit policy
• Set your cancellation policies
• Outline your rules on
children/pets/etc.

19. Features
Billing and Payment Information
• Collect contact information
• Name
• Address
• Phone
• Email
• Custom Field(s)
• Collect billing information
• 2-Way integration with PMS

20. Features
Booking Engine
PMS GDS
TripAdvisor
TripConnect
Gift
Certificates
Connectivity with Online Booking Engine

21. FeaturesAdditional Revenue Generators
Facebook Mobile Booking Engine TripAdvisor TripConnect

22. FeaturesCustomized to Your Needs
• Minimum night stay
• Promotional codes
• Multiple rates

23. • 2-Way connection of availability and bookings
• Online bookings automatically populate within reservation
software
Reservation Software Integration
Reporting and Tracking ROI
• Track all online bookings
• Integration with Google Analytics for revenue tracking by
source/keyword
Features

24. Client Provides: Vendor Provides:
Room, Rates, Taxes Booking Engine Creation
Room Descriptions Custom Theme to Match Website
Room Pictures Delivery of Booking Engine Link
Property Policies / Terms and Conditions Mobile Booking Engine
Deposit Structure Training on the Booking Engine
Installing Booking Engine Links on Website GA Account ID
Booking Engine Setup Steps
Setup

25. • Typically a setup fee is required
• Or setup fee is rolled into your monthly PMS/Support fees
• Most relevant option is an ongoing monthly fee for unlimited
bookings
• Flat fee per booking
• Percentage of the booking
Booking Engine Fees
Fees

26. • Inclusive packages
• Repeat guest login
• Ability to modify/cancel a booking
• Multiple Currency
• Multiple Languages
On the Radar
Future

27. Last Slide
Yippee
Thank you for your time. We appreciate the
opportunity to share insight related to Online
Booking Engines.
Reach Us
Phone: 866-360-8210 x1
Email: josh.wise@rezstream.com
www.rezstream.com