1. Alexis Revue
2014

2. Index
1. Company Description
2. Organization History
3. Mission Statement & Objectives
4. Major products
5. Major markets
6. Management team
7. Competitors
8. Recommendation

3. 1. Company Overview
• European public company
• European flagship which unites:
▫ Airbus
▫ Airbus Defence and Space
▫ Airbus Helicopters
• 144,000 employees
• 130 nationalities
• 170 locations

4. 2. Organization History
• 60’s: Fragmented European Market
• 1970: Formation of Airbus Industrie (Economic Interest Group )
Aérospatiale + Deutsche Airbus
• 1972: A300 1st flight, Boeing 90% of Market Share
• 2000: Airbus Market share = 50% of Commercial Aircraft
• 2000: EADS = merger of Ger. DASA + Fr. Aérospatiale + Sp. CASA
• 2005: A380 1st flight
• 2013: EADS becomes Airbus Group

5. 3. Mission Statement & Objectives
Leading commercial aircraft manufacturer, offering
the most modern family of airliners
European leader in space programs and solutions for
armed forces and civil security
• Reduce Dependence on States
• Strengthen Defence Segment
• Centralization
• Going local with tailored customer support strategy

6. 4. Major Products
• Passenger Aircraft
• Airbus Corporate Jets
• Freighter Aircraft
• Military Aircraft

7. 5. Major Markets
Revenue2012 $56.5 billion

8. 6. Management Team
Thomas Enders CEO, 53

9. 7. Competitors
Net Orders

10. 8. Recommendations
• Increase the Margin
▫ Reorganization & Centralization
▫ Internationalization & Tailored customer support