2. Our team
Text
Justin Fiore
Content Director
Experienced Integrative Medicine
Expert: 20 years as advisor to health
pioneers.
Monday, November 4, 13
Mike Noonan
CEO
Content Marketing Pro: Techniques
and consultation helped make #1
Best-seller Kevin Trudeau $60M and
millions for icon Donny Osmond
Casey Colvin
Sales Director
Experienced Business Development
For Health-based Multimedia: $7M
Sales to Traditional Docs
3. What is the problem?
-
Consumers have few reliable ways to find and vet holistic experts
-
Holistic Docs get viritually no referrals & have to generate leads constantly
There is no “Web MD” or “Healthgrades” for Holistic docs
Holistic docs work on ca$h basis and lack the support
(like Group Medical Practice Management) & acumen to market effectively
+ Paying Holistic Practitioners get more - and better qualified LEADS!
+ We provide them mainstream VISIBILITY and CREDIBILITY
+ Patients access preventive healthcare at a time when it costs to be sick
Consumers get access to info-products, events, and digital assets
+
that all provide additional revenue sources!
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4. Our Solution
We leverage radio to give our experts and
brand credibility, digital assets to funnel
leads, and followup and track using email
and sms marketing to ensure that:
Leads are aggregated, qualified
and maximized!
Docs get more big ticket
payers, locally and nationally!
Engagement is continual with
consumers to sell more products!
Monday, November 4, 13
5. Our advantages
Engagement:
Holistic
Medicine is yearning for the
systemized, professional
system we’re offering!
Experience:
We have
executed this very model for
holistic docs, entertainers,
and celebrities!
Monday, November 4, 13
Timing:
Preventive, holistic
healthcare that is practiced around
the world is needed in America
where sickness is high despite
world-leading health spending.
6. The Market
Despite decades of lavish spending
on healthcare, Americans also lead
the world in many categories of
disease such as cancer.
This population is now paying
more for healthcare and getting
less coverage in return.
The future will see long waiting
lists for treatment due to doctor
shortages. Preventive health will
be a priority for millions.
Opportunity
#1:
$40 Billion
America’s world
ranking in per-capita
healthcare spending.
Amount Americans
spend annually
on holistic health OUT OF POCKET!
40%
of Americans are aged
45+ (about 100 Million
people!)
We are poised to seize this moment of chaos in healthcare,
leverage affordable and powerful media channels, capture leads,
& drive them to cash practices in need of greater reach and systemized marketing tools.
Monday, November 4, 13
7. Product overview
Holistic Referrals Made Simple.
1:
Consumers are convinced through multichannel content marketing: National Radio Show,
24/7 stream & on-demand audio, publishing and
video marketing, social media, app and sms
marketing, email marketing.
2:
Consumers are captured by texting our
shortcode, calling our 24/7 call center @ 888-812DrTV, or directly at www.HealthFreedomNetwork
and are connected to a doc by city or specialty
(cancer, autism, Lyme, etc.)
3:
Consumers are converted from prospect to
customer through phone, text, and email followup
campaigns. Appointments can be made directly
with our affiliated practitioners.
Find Your
Doc!
4:
Customers & prospects alike are
contacted many times over to become
customers of our practitioners or other
products: Info-products, events, affiliate
Hear
offers, continuity programs, etc.
Thursday, November 7, 13
Listen
See Vids
8. How will we make money?
Fees
Practitioner Affiliation Fees
20 practitioners each paying $599/mo. for leads in 10 markets =
$1.4M Annual Gross
(This is scalable to 100+ markets, more practitioners, & more specialties!)
Other
Info-products, Events, Expansion
Extensive mass media reach, sustained digital
engagement, and systemized marketing followup =
Live Event Revenue, Ad sales,
Info-product Sales,
& International Expansion
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9. Competitive Analysis
It is not unusual for doctors to use radio for lead gen on the local level.
We are unaware of any national networks that use radio in tandem with
digital assets to create content marketing for patient lead gen.
There are several companies successfully using national radio
primarily to reach health consumers.
They use it as lead gen for hardline product sales such as
supplements:
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There are a handful of companies that
target health conscious consumers using
multimedia content online. Mercola uses
digital publishing to sell branded hardline
products, while Gaiam and Natural News
use subscription and ad sales models,
respectively. Healthgrades and WebMD are
two leading ad and subscription supported
digital brands. Healthgrades features
directories of physicians, while WebMD
purports to allow users to “self-diagnose.”
10. Business model
Marketing
Content
Training
Capture
Media for mass reach &
We capture leads by
credibility, multi-channel
phone, text, & online. All
distribution for sustained growth; roads lead to the same
Content marketing to build expert
strategic sales funnel.
status and strong emotional
Our techniques are not
bonds that mere paid search &
the norm in holistic
SEO lacks, and lasting outreach &
medicine: Consistent
engagement that single-use
prospect engagement and
electronic media and interruption
customer up-sells.
advertising can’t match.
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Connection
Assesment
Technology
Contact
Consumers connect with
Paying Practitioners.
Our database can be
monetized many times over
using repurposed content
our Paying Practitioners
provide to help capture
leads in the first place!
Practitioners connect with
patients while paying
lower customer acquisition
costs and getting more
local, national, and
international recognition.
11. Investing
Marketing
40%
10%
Sales lists, trade shows,
cross-country sales calls
Media Buys
This budget will allow us to expand to
8 markets to ramp up sales.
$ 175, 000
Salaries
35%
Essential personnel covered for 2 quarters.
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15% Operations & Reserve
Studio space, utilities, equipment, etc.
12. Contact
Mike Noonan | CEO
+ 1 877 324 4227
RevolutionaryMediaGroup
mike@HealthFreedomNetwork.com
twitter.com/NaturalNews4U
facebook.com/HealthFreedomNetwork
W
Monday, November 4, 13
www.HealthFreedomNetwork/Invest
