The World Business Council for Sustainable Development is pressing the Asian pulp giant APRIL to align its forest practices with the council's forest practices. More on Greenpeace, pulp companies and deforestation here: Activism at Its Best: Greenpeace's Push to Stop the Pulping of Rain Forests http://nyti.ms/127Yk5G Greenpeace news release here: http://www.greenpeace.org/international/en/news/Blogs/makingwaves/april-you-cant-fool-everyone-forests/blog/44736/