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Omar Aviles
MAINFRAME     CLIENT / SERVER   WEB     CLOUD




1970s & 80s        1990s        2000s   TODAY
Omar Aviles
Omar Aviles
Omar Aviles
6
Omar Aviles
Omar Aviles
SaaS ISVs largest opportunity                                            2012 Mkt
1        SaaS ISVs                                                      ~$3.2B
          • Market: Forecast CAGR ~50% / yr 09-12
               – Growth in pure SaaS players and move to SaaS offerings
                 for other ISVs
          • WA position: ecosystem, on-prem integration, relationships,
             premium support

2        Mid-market self-tooling / ISV                                        ~$1.6B
          • Market: More likely to migrate full apps than Ent. (esp. horiz.);
            ISVs aiding adoption
          • WA position: Existing relationships, migration tools

         UMM / Enterprise self-tooling / SI / ISV
3         • Market: Emphasis currently on dev.env., spare capacity, non- ~$1.9B
            critical apps; attractive scenarios in Media, HC, Transp, Rtl
          • WA position: Intense competition from outsourcers, but MS
            ahead of the pack

         Consumer Web
          • Market: Early adopters; bias to new code
4         • WA position: AWS strongest in this segment; market biased ~$1.4B
            to open source

         Small / LMM (ISV / VAR)
          • Market: Fragmented, price sensitive
5         • WA position: Market already served by Mozy, Rackspace,          ~$0.6B
            others


Source: Expert interviews; Customer interviews; BCG analysis
10mm+
Omar Aviles
 Drive sales with customized marketing toolkits and exhibit your
  solutions in Microsoft catalogs. (Windows Azure Markerplace)

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Omar Aviles

  • 2. MAINFRAME CLIENT / SERVER WEB CLOUD 1970s & 80s 1990s 2000s TODAY
  • 6. 6
  • 9. SaaS ISVs largest opportunity 2012 Mkt 1 SaaS ISVs ~$3.2B • Market: Forecast CAGR ~50% / yr 09-12 – Growth in pure SaaS players and move to SaaS offerings for other ISVs • WA position: ecosystem, on-prem integration, relationships, premium support 2 Mid-market self-tooling / ISV ~$1.6B • Market: More likely to migrate full apps than Ent. (esp. horiz.); ISVs aiding adoption • WA position: Existing relationships, migration tools UMM / Enterprise self-tooling / SI / ISV 3 • Market: Emphasis currently on dev.env., spare capacity, non- ~$1.9B critical apps; attractive scenarios in Media, HC, Transp, Rtl • WA position: Intense competition from outsourcers, but MS ahead of the pack Consumer Web • Market: Early adopters; bias to new code 4 • WA position: AWS strongest in this segment; market biased ~$1.4B to open source Small / LMM (ISV / VAR) • Market: Fragmented, price sensitive 5 • WA position: Market already served by Mozy, Rackspace, ~$0.6B others Source: Expert interviews; Customer interviews; BCG analysis
  • 10. 10mm+
  • 12.  Drive sales with customized marketing toolkits and exhibit your solutions in Microsoft catalogs. (Windows Azure Markerplace)