7. Noi definitii la PRSA
Public relations is the management function
of researching, engaging, communicating, Public relations helps an organization
and collaborating with stakeholders in an and its publics adapt mutually to
ethical manner to build mutually each other.
beneficial relationships and achieve
results. The management function that
identifies, establishes and maintains
Public relations is a strategic communication
mutually beneficial relationships
process that develops and maintains
between an organization and
mutually beneficial relationships various publics on whom its success
between organizations and their key or failure depends.
publics.
Public relations is the engagement between
organizations and individuals to achieve
mutual understanding and realize
strategic goals.
8. Noua definitie agreata
• Public relations is a strategic communication
process that builds mutually beneficial
relationships between organizations and their
publics.
