4. authority/credibility/ability to make other people do things
that are economically beneficial for others/brands
social capital = social influence?
passive active
What is…
14. “Over time, I found my eyes drifting to tweets from folks with the lowest Klout
scores. They talked about things nobody else was talking about. Sitcoms in Haiti.
Quirky museum exhibits. Strange movie-theater lobby cards from the 1970s. The
un-Kloutiest’s thoughts, jokes, and bubbles of honest emotion felt rawer, more
authentic, and blissfully oblivious to the herd. Like unloved TV shows, these people
had low Nielsen ratings—no brand would ever bother to advertise on their
channels. And yet, these were the people I paid the most attention to. They were
unique and genuine. That may not matter to marketers, and it may not win them
much Klout. But it makes them a lot more interesting.”
